Director of Acquisition (1-Year Maternity Leave Cover)

📌 Core Information 🔹 Job Title: Director of Acquisition (1-Year Maternity Leave Cover) 🔹 Company: MOO 🔹 Location: Boston, MA & East Providence, RI 🔹 Job Type: Contractor (USA Only) 🔹 Category: Marketing & Advertising 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (2-3 days per week in office) 🚀 Job Overview Key aspects of this role include: - Driving new customer growth and revenue through acquisition strategies. - Collaborating with cross-functional teams to optimize media spend and marketing performance. - Leveraging data-driven insights to continually measure, analyze, and optimize marketing performance. - Developing and implementing multi-channel digital marketing campaigns. - Maximizing the use of marketing technology platforms to improve acquisition results. ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making. The ideal candidate will have a proven track record in B2B marketing and be comfortable working in a dynamic, collaborative environment. 📋 Key Responsibilities ✅ Drive the acquisition strategy and execution, focusing on new customer growth and revenue. ✅ Direct and lead the marketing team to drive both short term demand and brand reputation. ✅ Develop repeatable, sustainable, and predictable customer acquisition strategies across e-commerce and lead generation channels. ✅ Collaborate closely with the Director of Commercial Performance and Pricing to optimize media spend, market mix, and testing strategies. ✅ Leverage data-driven insights to continually measure, analyze, and optimize marketing performance. ✅ Design and implement multi-channel digital marketing campaigns (including SEO, PPC, email marketing, social media, and content marketing). ✅ Maximize the use of Braze (our new ESP) and Snowflake (our customer data platform) to deepen our understanding of potential customers and improve acquisition results. ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable balancing both aspects and have experience managing teams to deliver outstanding results. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Deep expertise in digital marketing with a proven ability to impact key performance metrics. - Extensive experience crafting and implementing successful omnichannel marketing strategies. - Strong analytical skills with a proven record of leveraging data and analytics tools to drive campaign performance. - Up-to-date knowledge of evolving digital marketing trends and technologies. Required Skills: - Leadership strengths: Exceptional leadership skills with the ability to build, mentor, and motivate high-performing teams. - Proven track record of successfully leading strategic initiatives, managing cross-functional teams, and delivering projects within deadlines and budgets. - Commitment to fostering a data-driven, collaborative, and accountable team culture. - Ability to balance strategic oversight with hands-on management. Preferred Skills: - Experience working in a B2B environment. - Familiarity with MOO's products and services. - Proficiency in using marketing technology platforms (e.g., Braze, Snowflake). ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working in an office environment and collaborating with team members in person. Additionally, experience in the print industry or with customizable products would be beneficial but is not required. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Acquisition role with 5-10 years of experience in the Boston area) Benefits: - Competitive benefits package, including health, dental, and vision insurance. - 401(k) matching program. - Generous vacation and sick leave policies. - Opportunities for professional development and growth. Working Hours: Full-time (40 hours per week) with flexible hours and the expectation of being in a MOO office 2-3 days per week. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits information is based on typical offerings for companies of MOO's size and industry. 📌 Applicant Insights 🔍 Company Context Industry: MOO operates in the competitive print and design industry, offering customizable products and services to businesses and individuals. The company differentiates itself through its focus on great design, accessibility, and sustainability. Company Size: MOO has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: MOO was founded in 2006 and has since grown into a global company with offices in the UK and US. Company Description: - MOO is an online print and design company that believes in the power of great design and its ability to make a difference in the world. - The company offers a wide range of products, including business cards, postcards, marketing materials, and branded merchandise, all designed with a focus on sustainability. - MOO aims to disrupt the trillion-dollar global print industry by combining professional design with accessibility and reach. Company Specialties: - Print and design services - Customizable products - Marketing materials - Branded merchandise - Small business tools - Design, engineering, and technology services - Creative, product, and marketing services Company Website: www.moo.com ASSUMPTION: MOO's focus on great design and sustainability sets it apart in the competitive print industry. Candidates should be passionate about these values and eager to contribute to the company's mission. 📊 Role Analysis Career Level: This role is a senior-level position within the marketing department, reporting directly to the Chief Marketing Officer. Reporting Structure: The Director of Acquisition will lead a team of marketing professionals, including specialists in digital marketing, content, and brand. Work Arrangement: This is a hybrid role, with the expectation of being in a MOO office 2-3 days per week. The remaining days can be worked remotely. Growth Opportunities: - Opportunities for professional development and growth within the marketing department and the wider company. - Potential to take on additional responsibilities or lead special projects as the company continues to grow. ASSUMPTION: Given the 12-month maternity cover nature of this role, there may be opportunities for the right candidate to transition into a permanent position or take on additional responsibilities within the company. 🌍 Location & Work Environment Office Type: MOO's offices are modern, collaborative workspaces designed to foster creativity and innovation. Office Location(s): - Boston, MA - East Providence, RI Geographic Context: - Boston is a vibrant, multicultural city with a thriving tech industry and a strong focus on education and healthcare. - East Providence is a suburban community located just across the river from Providence, RI, offering a more relaxed pace of life with easy access to urban amenities. Work Schedule: Full-time (40 hours per week) with flexible hours and the expectation of being in a MOO office 2-3 days per week. ASSUMPTION: Candidates should be comfortable working in an office environment and collaborating with team members in person. Additionally, experience working in a hybrid or remote setting would be beneficial. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call with the HR team to discuss the role and assess cultural fit. 3. In-depth interview with the hiring manager and/or team members to discuss the role's responsibilities, required skills, and company culture. 4. Final interview with the Chief Marketing Officer to discuss the role's fit within the broader company strategy. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Data-driven decision making and analytical skills. - Leadership and team management abilities. - Experience with digital marketing and marketing technology platforms. - Alignment with MOO's company values and culture. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with digital marketing, customer acquisition, and data analysis. - Familiarize yourself with MOO's products, services, and company culture to demonstrate your enthusiasm and fit for the role. ATS Keywords: Digital Marketing, Customer Acquisition, Data Analysis, Omnichannel Marketing, SEO, PPC, Email Marketing, Social Media, Content Marketing, Leadership, Team Building, Strategic Initiatives, Cross-Functional Collaboration, Campaign Performance, Market Trends ASSUMPTION: MOO's application process is designed to assess candidates' skills, experience, and cultural fit. Candidates should be prepared to discuss their relevant experience and demonstrate their ability to contribute to the company's mission and values. 🛠️ Tools & Technologies - Braze (ESP) - Snowflake (customer data platform) - Google Analytics - Marketing automation platforms (e.g., HubSpot, Marketo) - SEO and PPC tools (e.g., SEMrush, Google Ads) - Social media management tools (e.g., Hootsuite, Buffer) ASSUMPTION: Experience with the specific tools and technologies listed is not required but would be beneficial. Candidates should be comfortable learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Great design - Sustainability - Accessibility - Collaboration - Continuous learning Work Style: - Creative and innovative - Data-driven and analytical - Collaborative and team-oriented - Adaptable and flexible - Results-focused and accountable Self-Assessment Questions: 1. How do you embody MOO's commitment to great design and sustainability in your work? 2. Describe a time when you had to adapt to a significant change in your work environment or team dynamics. How did you handle it, and what was the outcome? 3. How do you approach continuous learning and staying up-to-date with industry trends and best practices? ASSUMPTION: MOO's company culture is centered around its commitment to great design, sustainability, and collaboration. Candidates should be able to demonstrate their alignment with these values and be prepared to discuss their work style and approach to continuous learning. ⚠️ Potential Challenges 1. Balancing strategic oversight with hands-on management in a dynamic, fast-paced environment. 2. Collaborating effectively with cross-functional teams, including sales, product, and customer success, to optimize marketing performance. 3. Adapting to the 12-month maternity cover nature of the role and potential changes in responsibilities or priorities. 4. Managing a team remotely for part of the workweek, requiring strong communication and leadership skills. ASSUMPTION: These challenges are inherent to the role and its hybrid nature. Candidates should be comfortable working in a dynamic environment and be prepared to adapt to changes as needed. 📈 Similar Roles Comparison 1. Director of Marketing vs. Director of Acquisition: While both roles involve leading marketing efforts, the Director of Acquisition focuses specifically on customer acquisition and growth, whereas the Director of Marketing may have a broader scope, including brand management, product marketing, and marketing communications. 2. B2B Marketing vs. B2C Marketing: This role is focused on B2B marketing, targeting businesses and organizations rather than individual consumers. The strategies, channels, and messaging used in B2B marketing differ from those used in B2C marketing. 3. Customer Acquisition vs. Customer Retention: This role focuses on driving new customer growth, whereas a customer retention role would focus on maintaining and growing existing customer relationships. Both roles are critical to a company's overall success, and the ideal candidate for this role should have a strong understanding of the customer lifecycle and how acquisition fits into it. ASSUMPTION: Understanding the differences between these related roles and the specific focus of this role is essential for candidates to assess their fit and expectations for the position. 📝 Sample Projects 1. Developing and executing a multi-channel digital marketing campaign to drive new customer acquisition and revenue growth. 2. Conducting a comprehensive analysis of MOO's customer data to identify trends, insights, and opportunities for targeted marketing campaigns. 3. Collaborating with the sales team to develop and implement account-based marketing (ABM) strategies to target high-value enterprise customers. 4. Leading a team to optimize MOO's website and digital channels for improved user experience, conversion rates, and SEO performance. ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the broader marketing strategy and company goals? 3. What are the most significant challenges facing the marketing department and the company as a whole, and how can this role address them? 4. How does MOO support the professional development and growth of its employees? 5. What are the expectations for remote work and collaboration in this hybrid role? ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, challenges, and opportunities for growth. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of your experience with digital marketing, customer acquisition, and data analysis. 4. Familiarize yourself with MOO's products, services, and company culture to demonstrate your enthusiasm and fit for the role. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.