📌 Core Information
🔹 Job Title: Director of Acquisition & Growth Marketing, RBC Direct Investing
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving a growth marketing strategy for RBC Direct Investing
- Leading high-impact growth marketing campaigns and optimizing paid media investments
- Collaborating with cross-functional teams and stakeholders to deliver superior outcomes
- Fostering a culture with a growth mindset, continuous learning, and bold thinking
ASSUMPTION: This role requires a strategic, data-driven, and innovative marketing leader with a strong background in financial services or startups.
📋 Key Responsibilities
✅ Lead the development and execution of the Direct Investing customer acquisition strategy, driving scalable growth and retention
✅ Oversee the creation of high-impact growth marketing campaigns and optimize paid media investments through testing and data-driven insights
✅ Establish disciplined KPI and ROI establishment, measurement, and analyses to enable strategic conversations, fuel insights, and validate marketing plans
✅ Identify gaps in complex processes and opportunities for growth within the overall strategy and share creative solutions and suggestions for growth marketing improvements/testing
✅ Act as a subject matter expert who demonstrates a deep understanding of the self-directed investing space and related product offerings, their context within RBC’s business ecosystem, and has the ability to translate the value proposition into client-centric messaging
✅ Lead and inspire a high-performing team, fostering a culture with a growth mindset, passion for creativity/continuous/bold thinking, experimentation, solution orientation, and intrinsic curiosity
ASSUMPTION: This role requires a strong leader who can influence, work across, and inspire greatness in a highly complex organization, including at all levels of management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA or investment-related credentials are a nice-to-have)
Experience: 10+ years of integrated growth marketing experience with a strong background in financial services or startups, and with a personal passion for investing
Required Skills:
- Proven success and expertise in driving profitable data-driven acquisition, exceeding business targets, and with depth of experience in digital, mobile, social, and CRM
- Proven ability to work in a collaborative, supportive way across multiple cross-functional teams and a matrix organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile, and changing environment
- Proven ability to influence, work across, and inspire greatness in a highly complex organization, including at all levels of management, with excellent communication and interpersonal skills, and a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy-in from various teams and seniority levels through influence, partnering, and collaboration
Preferred Skills:
- Active self-directed investor
- Opportunities to do challenging work
ASSUMPTION: This role requires a dynamic marketing leader who is data-obsessed, constantly looks for new growth opportunities, leaving no rock unturned, and lives at the intersection of creativity and performance.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 per year (based on industry standards for a Director of Marketing role in Toronto, with 10+ years of experience)
Benefits:
- Bonuses
- Flexible benefits
- Competitive compensation
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in Toronto, with 10+ years of experience. Actual compensation may vary based on the candidate's qualifications and RBC's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1864 (as a bank; RBC was established in 1864 and has since grown into a global financial institution)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 17 million clients in Canada, the U.S., and 27 other countries
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a strong brand and extensive resources to support its employees' professional growth and development.
📊 Role Analysis
Career Level: Senior leadership (Director level)
Reporting Structure: This role reports directly to the Head of Marketing for RBC Direct Investing and may have team members reporting to them
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential progression to a Vice President or similar role within the marketing department or other areas of the organization
- Opportunities to lead high-impact projects and initiatives that drive business growth and enhance RBC's market position
- Access to professional development and training opportunities to support career advancement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on RBC's Direct Investing business and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada
- It is a multicultural city with a diverse range of neighborhoods, cultural attractions, and recreational opportunities
- The Greater Toronto Area (GTA) has a robust job market and is home to many Fortune 500 companies
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for the role's demands)
ASSUMPTION: This role is based in Toronto, a major urban center with a vibrant business community and ample opportunities for professional networking and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Communication and interpersonal skills
- Industry knowledge and understanding of RBC's business ecosystem
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for growth marketing and the financial services industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research RBC's business, industry trends, and competitors to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Growth marketing, acquisition, customer acquisition, customer retention, data-driven, digital marketing, CRM, marketing strategy, leadership, team management, stakeholder management, financial services, investing, banking
ASSUMPTION: RBC's application process is competitive, and candidates should be prepared to demonstrate their qualifications, skills, and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) and pay-per-click (PPC) advertising tools (e.g., Google Ads, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: This role requires proficiency in a wide range of marketing tools and technologies to effectively execute growth marketing strategies and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Professionalism
- Teamwork
- Respect
- Accountability
Work Style:
- Collaborative and supportive team environment
- Agile and adaptable to changing market conditions and business priorities
- Data-driven and results-oriented approach
- Strong commitment to continuous learning and professional development
Self-Assessment Questions:
- How do you align with RBC's core values, particularly in the context of this role?
- How comfortable are you working in a dynamic, fast-paced environment with shifting priorities and tight deadlines?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in growth marketing?
ASSUMPTION: RBC values candidates who demonstrate a strong cultural fit, alignment with the company's core values, and a commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Working in a highly matrixed organization with multiple stakeholders and competing priorities
- Managing a high-performing team through change and ambiguity
- Keeping up with the rapidly evolving financial services industry and emerging technologies
- Balancing short-term campaign execution with long-term strategic planning
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and resilient leader who can thrive in a complex and evolving business environment.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles in the financial services industry, this role places a stronger emphasis on data-driven decision-making, customer acquisition, and growth strategies
- RBC's size and resources provide more opportunities for career growth and development compared to smaller financial institutions or startups
- This role offers a unique blend of strategic, operational, and leadership responsibilities, requiring a versatile and well-rounded marketing leader
ASSUMPTION: Candidates should consider their career goals, desired work environment, and industry preferences when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and executing a comprehensive customer acquisition strategy for RBC Direct Investing, leveraging data insights and cross-channel marketing campaigns
- Optimizing paid media investments through A/B testing and data-driven analysis to maximize ROI and customer lifetime value
- Launching a new self-directed investing product or service, including market research, positioning, and go-to-market strategy
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and innovative approach required to succeed in this role and drive meaningful business impact for RBC Direct Investing.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within RBC?
- What are the most significant challenges facing RBC Direct Investing, and how can this role address them?
- How does RBC support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the organization's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for growth marketing and the financial services industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research RBC's business, industry trends, and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
