Director of Affiliate Marketing

📌 Core Information

🔹 Job Title: Director of Affiliate Marketing

🔹 Company: WebMD

🔹 Location: El Segundo, California

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing strategic affiliate partnerships to drive consumer leads and revenue growth
• Overseeing day-to-day partner operations, including campaign onboarding, optimization, and quality management
• Collaborating cross-functionally with product and technical teams to improve the lead platform and workflows
• Providing data-driven performance feedback and actionable insights to internal and external stakeholders
• Achieving assigned revenue and volume goals

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with external partners and internal teams.

📋 Key Responsibilities

✅ Own the full customer life-cycle, including partner engagement, contracting, integrations, day-to-day oversight, campaign optimization, and billing

✅ Create strategic account plans to drive growth with existing partnerships

✅ Become a subject matter expert and provide market feedback to the internal team

✅ Work closely with product and technical teams to improve the lead platform, workflows, and product roadmap

✅ Provide data-driven performance feedback and actionable insights to both internal and external audiences

✅ Achieve revenue and volume goals as assigned

✅ Demonstrate a willingness to dig in and find solutions

ASSUMPTION: This role requires a high degree of attention to detail, strong organizational skills, and the ability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years in affiliate marketing or partner management

Required Skills:

• Proven experience in affiliate marketing or partner management
• Strong knowledge of performance marketing, lead generation, and online marketing
• Experience negotiating MSA agreements
• Dynamic self-starter with excellent problem-solving skills
• Effective communicator who excels at cross-functional collaboration
• Experience with API-based platforms, lead generation platforms, and/or call platforms (a plus)
• Highly organized with strong attention to detail and good follow-through
• Data-driven with strong Excel skills

Preferred Skills:

• Experience working with healthcare or health-related industries
• Familiarity with WebMD's products and services

ASSUMPTION: Candidates with experience in the healthcare industry or relevant marketing platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Up to $170,000 per year, plus bonus

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: WebMD is a leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through its public and private online portals and WebMD the Magazine.

Company Size: WebMD has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: WebMD was founded in 1996 and has since grown to become a trusted brand in the healthcare industry.

Company Description:

• WebMD is committed to providing objective healthcare information and decision-support applications to consumers and healthcare professionals
• The company aims to help consumers manage their health actively and make informed benefit, provider, and treatment choices
• WebMD offers a range of services, including online healthcare information, lifestyle information, clinical reference sources, continuing medical education credits, and communication tools for physicians and healthcare professionals

Company Specialties:

• Health information services
• Consumer health and wellness
• Physician and healthcare professional resources
• Employer and health plan services

Company Website: WebMD

ASSUMPTION: WebMD's focus on health and wellness makes it an attractive employer for candidates interested in the healthcare industry and improving consumer health outcomes.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Director of Affiliate Marketing reports directly to the Vice President of Marketing or a similarly titled executive.

Work Arrangement: This role is on-site, with the primary work location in El Segundo, California. However, WebMD offers flexible work arrangements for some positions, depending on the role and business needs.

Growth Opportunities:

• Advancement to a senior or executive-level marketing role within WebMD
• Expansion into related areas, such as product management, business development, or strategic partnerships
• Potential opportunities to work on high-impact projects or initiatives that drive significant business growth

ASSUMPTION: WebMD's size and growth potential provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: WebMD's headquarters in El Segundo, California, features a modern, collaborative work environment designed to foster innovation and productivity.

Office Location(s): 9229 Delegates Row, Indianapolis, IN 46240, US (WebMD's corporate headquarters)

Geographic Context:

• El Segundo is a city in Los Angeles County, California, with a population of approximately 16,000 people
• The city is located near the Los Angeles International Airport and offers easy access to beaches, parks, and other recreational activities
• The cost of living in El Segundo is generally lower than in nearby cities like Santa Monica and Beverly Hills

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work or alternative schedules, depending on the role and business needs.

ASSUMPTION: WebMD's location in El Segundo provides a convenient commute for many employees and offers a pleasant work environment with ample opportunities for outdoor activities and recreation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• On-site interview at WebMD's headquarters in El Segundo, California
• Final decision and offer

Key Assessment Areas:

• Marketing and affiliate management expertise
• Problem-solving skills and strategic thinking
• Communication and collaboration abilities
• Data analysis and interpretation skills
• Cultural fit and alignment with WebMD's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of WebMD's products and services, as well as the healthcare industry and affiliate marketing trends
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and strategic mindset
• Showcase your data-driven approach to marketing and your ability to analyze and interpret data to drive business growth

ATS Keywords: Affiliate Marketing, Partner Management, Performance Marketing, Lead Generation, Online Marketing, Negotiation, Problem Solving, Communication, Cross-Functional Collaboration, API Platforms, Data Analysis, Excel, Attention to Detail, Customer Engagement, Campaign Optimization, Revenue Growth

ASSUMPTION: WebMD's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Applicants should be prepared to demonstrate their expertise and passion for affiliate marketing and the healthcare industry.

🛠️ Tools & Technologies

• API-based platforms
• Lead generation platforms
• Call platforms
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: WebMD uses a variety of tools and technologies to streamline workflows, improve collaboration, and drive business growth. Candidates should be comfortable working with these tools and technologies and be open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: WebMD prioritizes the needs and well-being of its users above all else
• Innovative: WebMD encourages creativity, continuous learning, and a willingness to challenge the status quo
• Collaborative: WebMD fosters a culture of teamwork, open communication, and mutual respect
• Accountable: WebMD holds its employees responsible for delivering high-quality products and services that meet the needs of its users
• Expert: WebMD values the expertise and knowledge of its employees and strives to provide them with the resources and support they need to succeed

Work Style:

• Data-driven: WebMD emphasizes the use of data and analytics to inform decision-making and drive business growth
• Agile: WebMD embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement
• Customer-focused: WebMD prioritizes the needs and preferences of its users and strives to provide them with the best possible experience
• Results-oriented: WebMD values employees who take initiative, set ambitious goals, and deliver measurable results

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with WebMD's patient-centered values?
• Can you describe a time when you used data to inform a marketing decision or strategy, and what was the outcome?
• How do you approach collaboration and communication with cross-functional teams, and can you provide an example of a successful project or initiative that resulted from effective teamwork?
• How do you stay up-to-date with industry trends and best practices in affiliate marketing, and how do you incorporate this knowledge into your work?

ASSUMPTION: WebMD's culture emphasizes innovation, collaboration, and a customer-centric approach to marketing and healthcare. Candidates should be prepared to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing a large portfolio of affiliate partnerships and ensuring consistent performance across multiple campaigns
• Navigating a dynamic and competitive affiliate marketing landscape, with a constant need to adapt to industry trends and changes
• Balancing the demands of external partners with the needs and priorities of internal stakeholders
• Working with limited resources and tight deadlines to optimize campaigns and maximize revenue growth
• Managing the delicate balance between maintaining strong relationships with affiliate partners and driving business growth through aggressive negotiation and optimization strategies

ASSUMPTION: These challenges require a strategic mindset, strong problem-solving skills, and the ability to manage multiple priorities and projects effectively. Candidates should be prepared to demonstrate their ability to overcome these challenges and drive business growth in a competitive and dynamic environment.

📈 Similar Roles Comparison

• Compared to other affiliate marketing roles, this position offers a unique opportunity to work in the healthcare industry and drive consumer health outcomes through strategic partnerships and innovative marketing campaigns
• WebMD's size and growth potential provide ample opportunities for career advancement and professional development, compared to smaller or more established organizations in the industry
• This role requires a higher level of strategic thinking and problem-solving skills than entry-level or junior affiliate marketing positions, offering a more challenging and rewarding work experience

ASSUMPTION: Candidates should consider their career goals, industry preferences, and desired work environment when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing and executing a strategic account plan to drive revenue growth for a key affiliate partnership in the weight loss category
• Optimizing a campaign targeting new parents to improve conversion rates and reduce customer acquisition costs
• Launching a new lead generation campaign focused on consumers with specific health needs, such as diabetes or heart disease, to drive inbound consumer leads and improve health outcomes

ASSUMPTION: These sample projects demonstrate the strategic and innovative nature of the Director of Affiliate Marketing role at WebMD, requiring a strong understanding of the healthcare industry, affiliate marketing trends, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to affiliate marketing and how this role fits into the broader marketing strategy?
• How does WebMD support the professional development and growth of its affiliate marketing team members?
• Can you provide an example of a successful affiliate marketing campaign at WebMD, and what factors contributed to its success?
• How does WebMD measure the performance of its affiliate marketing campaigns, and what key metrics does the company track to ensure consistent growth and optimization?
• What is the company's approach to working with external partners, and how does this role contribute to building and maintaining strong relationships with affiliate partners?

ASSUMPTION: These questions help candidates better understand the role, the company's approach to affiliate marketing, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on affiliate marketing, partner management, and data-driven decision-making
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and strategic mindset
• Research WebMD's products and services, as well as industry trends and best practices in affiliate marketing, to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.