📌 Core Information
🔹 Job Title: Director of Brand
🔹 Company: A Place For Mom
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Setting and amplifying the organization's brand strategy
- Designing key assets to deploy the brand across marketing channels
- Building brand awareness and consideration with caregivers
- Elevating the brand with healthcare professionals and community customers
- Collaborating cross-functionally with various teams within A Place For Mom
- Managing creative, brand strategy, PR, and measurement agencies
ASSUMPTION: This role requires a strategic thinker with a strong background in brand management and digital marketing to drive brand growth and customer-centric initiatives.
📋 Key Responsibilities
✅ Partner with VP of Brand & Customer Strategy and CMO to amplify overall brand strategy, vision, and positioning for APFM across marketing channels
✅ Build brand awareness and consideration with caregivers, elevate our brand with healthcare professionals, community customers, and home care agencies; accelerate employee passion for A Place For Mom
✅ Support development of breakthrough and effective advertising creative; social, search, television, affiliate, print, audio/podcast, and direct mail
✅ Extend and support our brand vision across all owned channels and touchpoints including expression of the brand across our sites, digital environments, and within collateral
✅ Manage creative, brand strategy, PR, and measurement agencies
✅ Collaborate across cross-functional teams within A Place For Mom including product, tech, content, sales, and performance marketing
✅ Oversee the design of key brand assets including conference materials, B2B sales materials, thought leadership, social assets, creative copy, etc.
✅ Maintain brand guidelines for A Place For Mom; lead our brand review practice with key partners throughout the organization
✅ Maintain, further develop, and own our brand KPIs and contribute to firm-wide story of performance and growth in conjunction with key measurement partners
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree required.
Experience: 10+ years of experience in brand management and helping build customer-centric digital brands
Required Skills:
- Proven experience setting creative direction and executing breakthrough campaigns across marketing channels
- Experience collaborating cross-functionally with acquisition marketing, product team, B2B marketing, etc.
- Experience managing external agencies including brand agency, PR agency, and other creative partners
- Fluency in driving growth across brand and performance channels simultaneously
- Experience in customer-led organizations and driving real customer insights that drove to breakthrough results; seasoned in managing a brand portfolio within an organization
- Self-motivated and resourceful with the ability to think strategically and work independently; energized about a hands-on and performance-based culture
Preferred Skills:
- Experience in the senior care industry
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in brand management, digital marketing, and agency management are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150k - $180k (Based on industry standards for a Director of Brand role with 10+ years of experience in New York, NY)
Benefits:
- 401(k) plus match
- Dental Insurance
- Health Insurance
- Vision Insurance
- Paid Time Off
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: A Place For Mom operates in the senior care industry, focusing on connecting families with senior care options and providing advisory services.
Company Size: A Place For Mom has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: A Place For Mom was founded in 2000, giving it over two decades of experience in the senior care industry.
Company Description:
- A Place For Mom is the leading online platform and advisory service providing insight-driven and personalized solutions to family caregivers needing help with their senior loved ones.
- The company's mission is to enable caregivers to make the best decisions for their families by offering a trusted advisory service powered by the largest team of local expert senior living advisors.
- A Place For Mom is paid by the senior living communities and home-care providers in its network, so its service is provided at no cost to families.
Company Specialties:
- Senior Care
- Referral Service
- Eldercare
- Alzheimer's Care
- Senior Housing
- Assisted Living
- Independent Living
- Home Care
- Residential Care Homes
- Specialized Memory Care
- and Senior Living
Company Website: http://www.aplaceformom.com
ASSUMPTION: A Place For Mom's focus on customer-centric solutions and advisory services makes it an attractive option for candidates seeking to make a positive impact in the senior care industry.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the VP of Brand & Customer Strategy and working closely with the CMO.
Reporting Structure: The Director of Brand will oversee creative, brand strategy, PR, and measurement agencies, as well as collaborate with cross-functional teams within A Place For Mom.
Work Arrangement: This role is remote OK, offering flexibility for candidates who prefer to work from home or a combination of remote and on-site work.
Growth Opportunities:
- As A Place For Mom continues to grow, there may be opportunities for the Director of Brand to expand their team or take on additional responsibilities.
- Candidates in this role may also have the opportunity to work on high-impact projects that drive brand growth and customer satisfaction.
- With a strong performance record, candidates may be considered for promotions or leadership roles within the organization.
ASSUMPTION: The Director of Brand role offers a unique opportunity for candidates to drive brand success and make a significant impact on A Place For Mom's growth and customer experience.
🌍 Location & Work Environment
Office Type: A Place For Mom has offices in New York, NY, and Overland Park, KS, with a flexible remote work arrangement for this role.
Office Location(s): 530 5th Ave, New York, NY 10036, US; Overland Park, Kansas City 66211, US
Geographic Context:
- New York, NY, is a major metropolitan area with a diverse population and a thriving job market.
- The Overland Park, KS, location offers a suburban environment with a lower cost of living compared to New York.
- Both locations provide easy access to senior care facilities and communities, enabling the Director of Brand to work closely with these partners.
Work Schedule: The Director of Brand will typically work a full-time schedule, with flexibility for remote work and potential adjustments based on team needs.
ASSUMPTION: The flexible work arrangement for this role allows candidates to balance their professional and personal lives while still collaborating effectively with the A Place For Mom team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Brand & Customer Strategy)
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and vision
- Creative direction and campaign development
- Cross-functional collaboration and leadership
- Agency management and vendor relationships
- Customer insights and data-driven decision-making
Application Tips:
- Highlight your experience in brand management, digital marketing, and agency management in your resume and cover letter.
- Demonstrate your understanding of A Place For Mom's mission and values in your application materials.
- Prepare examples of your brand strategy, creative direction, and campaign development work to discuss during the interview.
- Research A Place For Mom's competitors and industry trends to show your knowledge of the senior care landscape.
ATS Keywords: Brand Management, Digital Marketing, Creative Direction, Agency Management, Customer Insights, Senior Care, A Place For Mom
ASSUMPTION: A strong understanding of brand management, digital marketing, and agency management, along with a passion for A Place For Mom's mission, will be crucial for success in this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Brand management platforms (e.g., Frontify, Brandfolder)
ASSUMPTION: Proficiency in these tools and technologies will be essential for the Director of Brand to manage their team, collaborate with cross-functional partners, and drive brand success.
👔 Cultural Fit Considerations
Company Values:
- Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
- Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
- Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
- Win The Right Way: We see organizational integrity as the foundation for how we operate.
- Embrace Change: We innovate and constantly evolve.
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Empathetic and customer-focused
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth and customer satisfaction in a customer-led organization?
- Are you comfortable managing external agencies and collaborating with cross-functional teams?
- Do you thrive in a dynamic, evolving work environment and embrace change as an opportunity for growth?
ASSUMPTION: Candidates who align with A Place For Mom's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple agencies and vendors to ensure consistent brand representation across channels
- Balancing brand strategy and performance marketing initiatives to drive growth and customer satisfaction
- Adapting to a remote work environment and collaborating effectively with cross-functional teams
- Navigating the complexities of the senior care industry and understanding the unique needs of caregivers and their loved ones
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a customer-centric approach.
📈 Similar Roles Comparison
- Unlike other brand management roles, the Director of Brand at A Place For Mom focuses on driving brand growth and customer satisfaction in the senior care industry.
- This role requires a unique blend of brand strategy, creative direction, and cross-functional collaboration to succeed.
- Career progression in this role may involve expanding the brand team, taking on additional responsibilities, or transitioning into a leadership role within the organization.
ASSUMPTION: Candidates with experience in brand management, digital marketing, and agency management, as well as a passion for A Place For Mom's mission, will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a breakthrough advertising campaign to increase brand awareness and consideration with caregivers
- Collaborating with cross-functional teams to create thought leadership content and elevate A Place For Mom's brand with healthcare professionals and community customers
- Managing external agencies to design and produce key brand assets, such as conference materials, B2B sales materials, and social media content
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the Director of Brand role at A Place For Mom.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy and vision for A Place For Mom?
- What are the key priorities for the Director of Brand in the first 90 days?
- How does A Place For Mom support the professional development and growth of its employees?
- What are the most significant challenges facing the senior care industry, and how can the Director of Brand help address them?
- How does A Place For Mom measure the success of its brand initiatives, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in brand management, digital marketing, and agency management, as well as your passion for A Place For Mom's mission.
- Prepare examples of your brand strategy, creative direction, and campaign development work to discuss during the interview.
- Research A Place For Mom's competitors and industry trends to demonstrate your knowledge of the senior care landscape.
- Follow up with the hiring manager (VP of Brand & Customer Strategy) one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
