📌 Core Information
🔹 Job Title: Director of Brand and Communications
🔹 Company: LinkSquares, Inc.
🔹 Location: Hybrid (Boston, MA)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive communications strategy to enhance brand awareness, reputation, and position within the market.
- Managing and directing the efforts of the marketing communications staff.
- Coordinating with other functions of the global marketing team to ensure cohesive brand messaging and support overall corporate objectives.
- Conducting market research to measure brand reputation, monitor trends, and adjust the brand strategy as appropriate.
- Managing external PR, digital, and branding agencies.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have a proven track record in B2B SaaS companies, with a focus on PR, content creation, and progressive digital and multi-media marketing experience.
📋 Key Responsibilities
✅ Create, implement, and measure the success of a comprehensive communications strategy that will enhance brand awareness, reputation, and position within the market.
✅ Develop and promote the mission, vision, and brand identity; ensure all internal and external communications adhere to brand guidelines.
✅ Conduct relevant market research to measure brand reputation, monitor trends, and adjust the brand strategy as appropriate.
✅ Develop and execute the centralized editorial, thought leadership, and advertising calendar; ensure alignment of event, social, and campaign strategies.
✅ Manage the strategic and creative design of marketing communications activities and materials, including advertising, website, thought leadership, social media, video production, live and virtual events, and external presentations.
✅ Own the content marketing strategy and work collaboratively with product marketing and demand generation teams.
✅ Measure and report on the impact of communications and campaigns through earned, owned, and social media channels.
✅ Manage and maintain marketing communications resources, including digital capability tools, content management systems.
✅ Coordinate media interest in LinkSquares and ensure regular contact with target media, editorial boards, press, and appropriate response to media requests.
✅ Lead special projects as required, including customer conference, rebranding efforts.
✅ Manage external PR, digital, and branding agencies.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills, as well as the ability to work collaboratively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, marketing, or other business-related field
Experience: 7-10 years of experience in B2B SaaS companies, with a focus on PR, content creation, progressive digital, and multi-media marketing experience
Required Skills:
- Strong interpersonal, communications, and organizational skills
- Effective writing, editing, and proofreading skills
- Exceptional organizational skills and ability to handle multiple projects simultaneously and consistently meet deadlines
- Excellent writing, positioning, messaging, and collateral development skills
- Ability to inspire and foster innovation, collaboration, transparency, and team effectiveness
- Technical skills: Google Suite, social media platforms, web platforms, project management systems, content management systems
- Demonstrated ability to work in a dynamic, fast-paced environment
- Must be high energy, passionate, and have a positive “can-do” attitude
Preferred Skills:
- Experience with AI-powered contract lifecycle management platforms
- Familiarity with the legal industry or legal tech sector
ASSUMPTION: While not explicitly stated, experience in the legal tech sector or familiarity with contract lifecycle management platforms would be beneficial for this role, as LinkSquares operates in this space.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Director of Brand and Communications role in Boston with 7-10 years of experience)
Benefits:
- Medical, dental, and vision plans for employees and their families
- Health and wellness programs
- 401(k) plan
- Unlimited vacation
- Paid parental leave
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Legal Tech and AI-powered Contract Lifecycle Management
Company Size: 201-500 employees (Medium-sized company, offering a mix of startup agility and enterprise resources)
Founded: 2015 (10 years in business, with a proven track record and established market presence)
Company Description:
- LinkSquares is the leading AI-powered contract lifecycle management platform, trusted by more than 1,000 customers, including DraftKings, ProPharma, Wayfair, and the Boston Celtics.
- The company's advanced AI engine is uniquely designed with a proprietary blend of predictive and generative AI, specifically trained to excel with legal documents.
- LinkSquares revolutionizes contract management by delivering powerful analytics, minimizing organizational risk, and enhancing the speed and precision of contract workflows at every stage.
Company Specialties:
- Legal
- Contract Management
- Machine Learning
- AI
- SaaS
- Contract Review
- Legal Operations
- LegalOps
- Analytics
- Contract Review
- Legal Tech
- Artificial Intelligence
- Cloud
- Startups
- and High Growth
Company Website: http://linksquares.com
ASSUMPTION: LinkSquares operates in the competitive legal tech sector, focusing on AI-powered contract lifecycle management. The company's success is built on its innovative AI engine and commitment to delivering value and innovation to meet its customers' needs.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role
Reporting Structure: Reports directly to the CMO, with the opportunity to lead and direct the efforts of the marketing communications staff
Work Arrangement: Hybrid (On-site and remote work arrangement, with flexibility for a hybrid schedule)
Growth Opportunities:
- Potential for career advancement within the marketing department or the company as a whole
- Opportunity to work on special projects and rebranding efforts, gaining exposure to various aspects of the business
- Chance to collaborate with and learn from experienced professionals in the legal tech industry
ASSUMPTION: This role offers a unique opportunity for career growth and development within a dynamic and innovative company. The ideal candidate will be proactive, adaptable, and eager to take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work arrangement, with an office located in downtown Boston)
Office Location(s): 60 State Street, Suite 1200, Boston, Massachusetts 02109, US
Geographic Context:
- Boston, MA: A vibrant and historic city with a thriving tech industry, offering a high quality of life and numerous cultural attractions
- Hybrid work arrangement: Provides flexibility and work-life balance, allowing employees to work from home and the office as needed
- Downtown Boston: A bustling and central location, with easy access to public transportation, restaurants, and entertainment
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to enjoy the benefits of working from home while also fostering collaboration and team-building in the office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (CMO) and/or other members of the marketing team
- Case study or project presentation, followed by a debrief discussion
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of LinkSquares' products, services, and market position in your application materials
- Prepare for behavioral and situational interview questions that focus on your communication, leadership, and problem-solving skills
- Research the legal tech industry and LinkSquares' competitors to showcase your industry knowledge and insights
ATS Keywords: Brand management, communications strategy, PR, content creation, digital marketing, organizational skills, writing, editing, project management, social media, brand identity, market research, event management, team collaboration, innovation
ASSUMPTION: LinkSquares uses an Applicant Tracking System (ATS) to screen and rank job applications. Including relevant keywords from the job description in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Docs, Google Sheets, Google Slides)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Web platforms (WordPress, Drupal, Joomla)
- Project management systems (Asana, Trello, Jira)
- Content management systems (Contentful, Storyblok, Sanity)
- PR and communications tools (MuckRack, Agility PR Solutions, Cision)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: LinkSquares values creativity, continuous learning, and a commitment to staying at the forefront of AI-powered contract lifecycle management
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
- Integrity: LinkSquares is committed to ethical business practices, transparency, and accountability
- Customer-centric: The company prioritizes the needs and success of its customers, striving to deliver exceptional value and service
Work Style:
- Dynamic and fast-paced: LinkSquares operates in a rapidly evolving industry, requiring employees to be adaptable, proactive, and responsive to change
- Data-driven: The company relies on data and analytics to inform decision-making and drive continuous improvement
- Results-oriented: LinkSquares values tangible outcomes, measurable impact, and a focus on achieving business objectives
Self-Assessment Questions:
- How do you align with LinkSquares' commitment to innovation and continuous learning?
- Describe a time when you had to adapt to a significant change in your work environment or role. How did you handle it, and what was the outcome?
- How do you prioritize and manage multiple projects simultaneously while maintaining a high level of quality and attention to detail?
ASSUMPTION: LinkSquares values candidates who are proactive, adaptable, and results-oriented, with a strong commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing a team of communications professionals, requiring strong leadership, delegation, and mentoring skills
- Balancing multiple projects and priorities, often with tight deadlines and competing demands
- Adapting to a dynamic and evolving work environment, with changes in priorities, resources, and team structures
- Navigating the complexities of the legal tech industry, with its unique regulations, compliance requirements, and competitive landscape
ASSUMPTION: These challenges are inherent in a fast-panging, innovative company operating in a competitive industry. The ideal candidate will be proactive, adaptable, and resilient, with a strong commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Director of Brand and Communications vs. VP of Marketing: While both roles focus on brand management and communications, the Director role may have a more narrow focus on external communications, while the VP role encompasses both external and internal communications, as well as demand generation and product marketing
- Legal Tech vs. Other Industries: The legal tech industry is characterized by its unique regulations, compliance requirements, and competitive landscape. This role may require a deeper understanding of the legal industry and its specific challenges and opportunities
- Career Path: This role offers a unique opportunity for career growth and development within a dynamic and innovative company. The ideal candidate will be proactive, adaptable, and eager to take on new challenges as the company continues to expand
ASSUMPTION: While this role shares similarities with other marketing and communications roles, it is unique in its focus on the legal tech industry and the opportunity for career growth and development within a dynamic and innovative company.
📝 Sample Projects
- Developing and implementing a comprehensive communications strategy to enhance brand awareness, reputation, and position within the market
- Managing and directing the efforts of the marketing communications staff, including the creation and execution of advertising, website, thought leadership, social media, video production, live and virtual events, and external presentations
- Conducting market research to measure brand reputation, monitor trends, and adjust the brand strategy as appropriate
ASSUMPTION: These sample projects are representative of the core responsibilities and key challenges of this role. The ideal candidate will have a proven track record of success in similar projects and a strong commitment to continuous learning and professional development.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth and expansion plans?
- What are the biggest challenges facing the marketing communications team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of innovation, collaboration, and continuous learning?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its culture, as well as the expectations and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your communication, leadership, and problem-solving abilities
- Prepare for behavioral and situational interview questions that focus on your communication, leadership, and problem-solving skills
- Research the legal tech industry and LinkSquares' competitors to showcase your industry knowledge and insights
- Follow up with the hiring manager (CMO) or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
