Director of Brand & Content

📌 Core Information

🔹 Job Title: Director of Brand & Content

🔹 Company: Dext

🔹 Location: Paris, Île-de-France, France (Remote-friendly)

🔹 Job Type: Hybrid (2-3 days remote per week)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote 2-3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and driving forward the Dext brand and reputation globally
• Leading a team of five content managers and designers
• Crafting a compelling brand narrative and content strategy
• Collaborating with various teams to ensure content aligns with commercial goals
• Measuring success through brand awareness, sentiment, and engagement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand development and content strategy within the B2B tech industry.

📋 Key Responsibilities

✅ Own and develop a unique, memorable brand narrative and identity that differentiates Dext in key markets

✅ Oversee the look & feel of the brand, ensuring alignment across all touchpoints

✅ Act as the brand steward, maintaining consistency in both written and visual formats

✅ Develop and execute a content strategy that drives awareness, demand, conversion, loyalty, and advocacy across target segments

✅ Manage editorial ownership of all organic channels, partnering with Communications, Digital, Product Marketing, and Field teams

✅ Oversee the creation of engaging content for multiple platforms, including website, blog, social media, video, and campaigns

✅ Work closely with Marketing leadership across Digital, Field, and Product Marketing to deliver impactful brand and content executions

✅ Lead and manage a high-performing team of content managers and designers

✅ Drive innovation in creative content production, ensuring Dext stands out in the market

ASSUMPTION: This role requires a mix of strategic thinking, hands-on content creation, and effective team leadership to achieve desired outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in brand and content marketing within a B2B tech company

Required Skills:

• Proven success in building tech brands and content strategies that drive company growth
• Strong expertise in content development, media, and brand management
• Experience managing and scaling high-performing teams
• Deep knowledge of storytelling and editorial processes
• Highly motivated self-starter with a structured yet adaptable work style
• Strong attention to detail with a focus on delivering high-quality output
• Experience working in matrix environments, collaborating across multiple teams
• Ability to track and measure success through brand awareness, sentiment, and engagement

Preferred Skills:

• Experience working in the fintech industry
• Fluency in French (both written and spoken)

ASSUMPTION: Candidates with a strong background in B2B tech brand and content marketing, along with proven leadership skills, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (Estimated, based on industry standards for a Director of Brand & Content role in Paris)

Benefits:

• Swile Card (€10 meal vouchers per day)
• Alan Mutuelle fully covered by Dext
• Partnership with ClassPass (partial coverage)
• Hybrid model: remote work possible 2 to 3 days per week
• Great premises in the heart of Paris + internal events (happy hours, evenings, seminars, etc.)
• Unlimited access to online training via LinkedIn Learning
• 1 free day off the week of your birthday
• 2 free days for team volunteering (Volunteering Day)
• Summer Hours: reduced working hours from 1 to 3 hours per week in July and August

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech (Financial Technology)

Company Size: 201-500 employees (Mid-sized)

Founded: 2014 (11 years ago)

Company Description:

• Dext is a high-growth fintech company and the market leader in financial process automation
• Trusted by over 1 million SMBs across Europe, North America, and APAC
• Offers AI-powered solutions providing businesses with real-time visibility and control over their finances

Company Specialties:

• Receipt Processing
• Accounts Payable Automation
• Invoice Processing
• Expenses Management
• Bookkeeping efficiency

Company Website: https://www.dext.com/

ASSUMPTION: Dext is a well-established fintech company with a strong focus on innovation and growth, offering a dynamic work environment for its employees.

📊 Role Analysis

Career Level: Director/Manager

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (2-3 days remote per week, with the rest of the time in the Paris office)

Growth Opportunities:

• Potential to grow within the Marketing department or explore other leadership roles within the company
• Opportunities to work on global projects and collaborate with diverse teams
• Chance to shape the brand and content strategy of a rapidly growing fintech company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's brand and content strategy.

🌍 Location & Work Environment

Office Type: Modern, central office in Paris with collaborative workspaces

Office Location(s): 34, Rue Laffitte, Paris, Île-de-France 75009, FR

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving tech industry
• Easy access to public transportation, cultural attractions, and entertainment options
• Ideal for professionals seeking a balance between work and personal life

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The Paris office offers a dynamic and collaborative work environment, with easy access to amenities and a strong cultural scene.

💼 Interview & Application Insights

Typical Process:

• Phone/Video screen with the HR team
• First-round interview with the hiring manager (Director of Marketing)
• Second-round interview with the CMO
• Final-round interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Brand and content strategy development
• Team leadership and management skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Highlight your experience in brand and content marketing within the B2B tech industry
• Include examples of successful brand development and content strategy execution
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions that demonstrate your understanding of the role and company

ATS Keywords: Brand Development, Content Strategy, Team Leadership, Storytelling, Editorial Processes, Content Development, Media Management, Brand Management, Collaboration, Innovation, Attention to Detail, Adaptability, Measurement of Success, High-Performing Teams, B2B Marketing, Tech Industry Experience

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Adaptable and flexible
• Data-driven and analytical
• Strong communication and interpersonal skills
• Results-oriented and proactive

Self-Assessment Questions:

• How do you align with Dext's company values, and how have you demonstrated them in previous roles?
• How do you approach collaboration and teamwork, especially in a hybrid work environment?
• How do you stay organized and manage your time effectively, balancing both strategic and tactical tasks?

ASSUMPTION: Dext values candidates who are adaptable, data-driven, and strong communicators, with a focus on delivering results and collaborating effectively with teams.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent brand messaging across multiple channels
• Balancing strategic planning with day-to-day content creation and management
• Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
• Working with stakeholders across various teams and time zones

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to overcome successfully.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on brand development and content strategy, with less emphasis on day-to-day content creation
• In the fintech industry, this role requires a strong understanding of financial services and the unique challenges faced by SMBs
• Career progression may involve moving into a Chief Marketing Officer (CMO) or similar leadership role within the company

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on brand development and content strategy within the fintech industry.

📝 Sample Projects

• Developing a comprehensive brand style guide and ensuring consistent application across all touchpoints
• Creating a content strategy that drives brand awareness, demand, and engagement across target segments
• Managing a team to create and execute a global content marketing campaign, including blog posts, social media content, videos, and more

ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role, as well as the importance of effective team leadership and collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Dext, and how will my work impact the company's growth?
• Can you describe the team I'll be working with, and how will we collaborate to achieve our goals?
• How does Dext support the professional development and growth of its employees, particularly in marketing roles?
• What are the biggest challenges facing the brand and content marketing efforts at Dext, and how can this role address them?
• How does Dext approach remote work and collaboration, particularly with team members in different time zones?

ASSUMPTION: These questions help assess the role's strategic importance, team dynamics, professional development opportunities, and the company's approach to remote work and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1553115720
• Tailor your resume and cover letter to highlight your relevant experience in brand and content marketing within the B2B tech industry
• Prepare for interviews by researching Dext's brand, industry, and company culture
• Prepare questions that demonstrate your understanding of the role and company
• Follow up with the hiring manager within one week of submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.