📌 Core Information
🔹 Job Title: Director of Brand & Creative Strategy
🔹 Company: Credit Karma
🔹 Location: Charlotte, NC
🔹 Job Type: On-site
🔹 Category: Brand Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and creative initiatives to drive business growth
- Collaborating cross-functionally to develop impactful marketing campaigns
- Managing and mentoring a high-performing team
- Evangelizing brand strategy and demonstrating positive impact on the business
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to influence cross-functional teams.
📋 Key Responsibilities
✅ Own and develop durable brand foundations and best practices, including brand-level strategy, positioning, naming and messaging, along with managing the development and consistent application of visual and verbal brand elements across all communication channels
✅ Drive how brand strategy is best deployed, and how it can optimally influence the consumer—in messaging and across all experiential touch points in the ecosystem
✅ Develop fresh insights and creative strategies to build Credit Karma’s relevance and differentiation in market. Collaborate with Research and Product Marketing to inform these strategies, and with Media, Growth Marketing and Creative Production to deploy in market
✅ Partner closely with ECD and the creative team to devise provocative strategies to spark innovative and impactful marketing campaigns, leveraging consumer, industry and cultural insights, as well as deep knowledge of digital marketing trends and channel behavior
✅ Set the vision for the Strategy team and how it serves the broader business goals of the company. Develop the team’s capabilities to operate as a best-in-class function and maximize value delivered to the organization
✅ Establish clear interaction models between Brand and Creative Strategy, and with adjacent functions like Product Marketing & Research
✅ Evangelize Brand Strategy and demonstrate positive impact on the business to grow the team over time. Build strong relationships and trust with leaders across the company, to ensure Brand is brought in to consult on the right things and the right time
✅ Formalize measurement and optimization approach to brand health, creative performance of brand marketing, and brand social media (both organic and paid) in partnership with the Analytics, Research, Media and Social teams
✅ Collaborate across Intuit to influence how the parent brand, Consumer Platform and Credit Karma brand harmonize together to strengthen each other
ASSUMPTION: This role requires a strong understanding of brand strategy, creative campaign development, and cross-functional team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in Brand Marketing/Strategy at a consumer technology company or commensurate experience, such as Creative Agency (at least some in-house experience required)
Required Skills:
- Proven track record of using data at all levels of decision making and operations – both quantitative and qualitative
- Demonstrable strategic contributions to groundbreaking creative initiatives that are notable for their innovation, originality and effectiveness in driving measurable success
- Experience managing and mentoring a high performing team
Preferred Skills:
- Exceptional ability to build strong cross-functional relationships and lead cross-functional teams. Must have strong emotional intelligence and powers of persuasion
- Excellent verbal, written, and interpersonal communication skills
- A passion for creating transformative consumer experiences, and a track record of implementing such experiences via marketing
- Demonstrated ability to make a strong impact with constrained team resources, leveraging the power of cross-functional influence and collaboration
- High energy and positive attitude with a "can do," solution-oriented mindset
ASSUMPTION: Candidates with experience in brand strategy, creative agencies, or consumer technology companies are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $190,000 - $212,000 per year, plus equity and benefits
Benefits:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off
- Education Perks
- Paid Gift Week in December
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on role-based compensation, which ensures fairness and consistency for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Credit Karma operates in the consumer services industry, focusing on championing financial progress for its members through free credit scores, credit monitoring, and financial tools.
Company Size: Credit Karma has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Credit Karma was founded in 2007 and has since grown to serve over 130 million members in the U.S., Canada, and the U.K.
Company Description:
- Credit Karma is a mission-driven company focused on helping people make progress in their financial lives
- The company offers a range of free financial tools, including credit scores, credit monitoring, and personalized recommendations for credit cards, loans, and savings accounts
- Credit Karma has a strong commitment to data privacy and security, ensuring that users' personal information is protected
Company Specialties:
- Credit Monitoring
- Financial Tools
- Personalized Recommendations
- Data Privacy and Security
Company Website: Credit Karma Careers
ASSUMPTION: Credit Karma's focus on financial progress and data-driven approach makes it an attractive employer for candidates interested in the fintech industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Director of Brand & Creative Strategy will oversee the Brand & Creative Strategy team and collaborate with various cross-functional teams, including Product Marketing, Research, Media, Growth Marketing, and Creative Production.
Work Arrangement: This is an on-site position, requiring regular presence at the Charlotte, NC office.
Growth Opportunities:
- Potential to expand the team and grow the brand's impact within the company
- Opportunities to collaborate with Intuit and influence the parent brand's strategy
- Possibility to advance to a more senior role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and influence the company's brand strategy.
🌍 Location & Work Environment
Office Type: The Charlotte, NC office is a collaborative and creative workspace, designed to foster innovation and teamwork.
Office Location(s): 1100 Broadway, Oakland, California 94607, US
Geographic Context:
- The Charlotte, NC office is located in the heart of the city, providing easy access to public transportation and nearby amenities
- Charlotte is a vibrant and growing city with a diverse population and a strong job market
- The city offers a range of cultural attractions, including museums, theaters, and sports teams
Work Schedule: The work schedule is Monday through Friday, with flexible hours to accommodate team meetings and collaboration.
ASSUMPTION: The Charlotte, NC office provides a dynamic and collaborative work environment, with easy access to nearby amenities and a vibrant city culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- On-site interview with the hiring manager and cross-functional team members
- Final interview with the Chief Marketing Officer or a similar executive
Key Assessment Areas:
- Strategic thinking and brand strategy development
- Cross-functional team leadership and collaboration
- Data-driven decision-making and analytics
- Cultural fit and alignment with Credit Karma's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy experience and accomplishments
- Be prepared to discuss your approach to data-driven decision-making and cross-functional team leadership
- Demonstrate your passion for Credit Karma's mission and commitment to financial progress
ATS Keywords: Brand Marketing, Brand Strategy, Creative Strategy, Cross-Functional Team Leadership, Data-Driven Decision Making, Financial Progress
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Brand management and creative project management tools (e.g., Asana, Trello, Adobe Creative Cloud)
ASSUMPTION: The required tools and technologies for this role are standard for brand management and creative strategy positions, with a focus on collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Helpfulness: Credit Karma is committed to helping its members make progress in their financial lives
- Ownership: Employees are empowered to take ownership of their work and drive results
- Progress: The company is focused on continuous improvement and innovation
- Empathy: Credit Karma values empathy and understanding in its interactions with members and employees
Work Style:
- Collaborative: Credit Karma fosters a culture of teamwork and cross-functional collaboration
- Data-driven: The company uses data to inform decision-making and drive results
- Innovative: Credit Karma encourages creativity and continuous improvement
- Mission-focused: The company is committed to its mission of championing financial progress for all
Self-Assessment Questions:
- How have you demonstrated helpfulness in your previous roles?
- Can you provide an example of a time when you took ownership of a project and drove results?
- How do you approach continuous improvement and innovation in your work?
- How do you demonstrate empathy in your interactions with team members and stakeholders?
ASSUMPTION: Credit Karma's values and work style emphasize collaboration, data-driven decision-making, innovation, and a commitment to the company's mission.
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including members, employees, and the broader business
- Managing a team with diverse skills and backgrounds
- Adapting to a fast-paced and ever-changing work environment
- Navigating a mid-sized company with multiple offices and a remote workforce
ASSUMPTION: The potential challenges of this role require strong leadership, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other brand strategy roles, this position offers a unique opportunity to influence a well-known consumer brand and drive business growth
- Credit Karma's focus on financial progress and data-driven decision-making sets it apart from other consumer services companies
- This role offers a clear path for career progression, with opportunities to grow the team and advance within the organization
ASSUMPTION: This role offers a unique combination of brand strategy, data-driven decision-making, and career growth opportunities within the consumer services industry.
📝 Sample Projects
- Developing a comprehensive brand strategy and positioning framework for Credit Karma
- Collaborating with cross-functional teams to launch a successful marketing campaign, driving measurable business results
- Conducting market research and consumer insights analysis to inform brand strategy and creative initiatives
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Director of Brand & Creative Strategy role.
❓ Key Questions to Ask During Interview
- How does the Brand & Creative Strategy team collaborate with other departments to drive business growth?
- What are the key priorities for the first 90 days in this role?
- How does Credit Karma support the professional development and growth of its employees?
- What are the biggest challenges facing the brand in the next year, and how can this role help address them?
- How does the company measure the success of its brand marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy experience and accomplishments
- Prepare for the interview by researching Credit Karma's mission, values, and recent brand initiatives
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
- If selected for an interview, be prepared to discuss your approach to data-driven decision-making, cross-functional team leadership, and brand strategy development
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
