📌 Core Information
🔹 Job Title: Director of Brand Marketing
🔹 Company: Locality Broadcast Inc.
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic brand development and execution
- Content creation and distribution across various formats
- Collaboration with internal and external stakeholders
- SEO implementation to enhance content visibility
- Leadership and mentorship to foster professional growth
- Event planning and sponsorship management
- Data-driven decision making and optimization
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive brand growth and differentiation in the advertising industry.
📋 Key Responsibilities
✅ Develop and execute a brand strategy and content plan aligned with Locality’s goals
✅ Ensure brand consistency across all marketing channels and materials
✅ Create engaging, high-impact content for various formats (email, blogs, whitepapers, case studies, videos, podcasts)
✅ Develop and refine brand positioning and messaging
✅ Collaborate with internal experts, external writers, and designers to produce thought leadership content
✅ Implement strategic SEO practices to enhance content visibility and search rankings
✅ Develop and execute distribution plans to reach target audiences through email, social media, and paid advertising
✅ Provide leadership and mentorship to the Content Marketing Specialist
✅ Manage the relationship with the PR firm to ensure alignment with the brand strategy
✅ Work closely with cross-functional teams to ensure cohesive messaging and branding
✅ Analyze content performance metrics and make data-driven optimizations
✅ Monitor industry trends and competitor activities to identify opportunities for brand growth and differentiation
✅ Manage sponsorships and oversee event planning and execution
✅ Encourage and lead initiatives to explore innovative marketing channels and techniques
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to achieve brand goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred
Experience: Minimum of 8 years of experience in brand marketing, content marketing, or a related role, preferably in the advertising or media industry
Required Skills:
- Strategic thinking and planning
- Content creation and distribution
- SEO best practices
- Data analysis and interpretation
- Project management
- Collaboration and stakeholder management
- Leadership and mentorship
- Event planning and management
- Industry trends analysis
Preferred Skills:
- Experience working with PR firms
- Familiarity with advertising industry trends
- Proficiency in marketing automation tools
ASSUMPTION: Candidates should have a strong background in brand marketing, content creation, and data-driven decision making to excel in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $185,000 per year (based on experience, education, and skillset)
Benefits:
- Health care benefits
- Retirement benefits
- Paid days off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is competitive for the advertising industry and reflects the high level of responsibility and experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Locality is the industry’s preeminent local television solutions provider
- Committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace
- Offers premium inventory to help brands optimize their spend and target audiences at scale
Company Specialties:
- Local television advertising
- Streaming advertising solutions
- Brand targeting and optimization
Company Website: http://locality.com
ASSUMPTION: Locality is a well-established company in the advertising industry, focusing on local television and streaming advertising solutions.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the C-level executive
Reporting Structure: This role reports directly to the Chief Revenue Officer and oversees the Content Marketing Specialist
Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or the company
- Opportunities to mentor and develop junior team members
- Chance to make a significant impact on the company's brand and marketing strategy
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's brand and marketing strategy.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 5 Times Square, New York, NY
Geographic Context:
- New York City is a major hub for the advertising industry
- The office is located in the heart of Times Square, offering easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Standard full-time work schedule, with the possibility of flexible hours or remote work for specific tasks or projects
ASSUMPTION: The office location in New York City provides easy access to industry events, networking opportunities, and a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Presentation or case study challenge to evaluate strategic thinking and communication skills
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Content creation and distribution
- Data analysis and interpretation
- Leadership and mentorship skills
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create engaging content and drive brand growth
- Research Locality's brand and marketing strategy to show your understanding of the company and its goals
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
ATS Keywords: Brand strategy, content marketing, SEO, project management, data analysis, storytelling, creative thinking, collaboration, leadership, mentorship, content distribution, brand positioning, messaging, event planning, industry trends, innovative marketing
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their understanding of the advertising industry and Locality's brand.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for the advertising and marketing industries, with a focus on marketing automation, content management, SEO, project management, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to drive growth and success
- Collaboration: Working together to achieve common goals and drive results
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Strategic and creative thinking
- Data-driven decision making
- Collaborative and team-oriented approach
- Adaptability and flexibility in a fast-paced environment
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in brand marketing and content creation?
- Can you provide an example of a time when you successfully led a team to achieve a significant brand goal?
- How do you approach balancing strategic planning with day-to-day content creation and distribution?
ASSUMPTION: Locality values candidates who are innovative, collaborative, and integrity-driven, with a strategic and creative approach to brand marketing and content creation.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic planning with day-to-day content creation and distribution
- Adapting to changes in the advertising industry and market trends
- Managing external partnerships and vendors, such as PR firms and event planners
ASSUMPTION: This role may present challenges related to time management, adaptability, and external partnership management, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position requires a strong focus on local television and streaming advertising solutions
- This role offers the opportunity to work with a wide range of brands and agencies, providing diverse experience and exposure
- Career progression in this role could lead to more senior marketing or leadership positions within the company
ASSUMPTION: This role is unique in its focus on local television and streaming advertising solutions, offering diverse experience and growth opportunities for the right candidate.
📝 Sample Projects
- Developing a comprehensive brand strategy and content plan for a new product launch
- Creating a series of engaging video case studies to showcase Locality's success stories
- Conducting a competitive analysis and identifying opportunities for brand differentiation
ASSUMPTION: Sample projects for this role may include strategic planning, content creation, and data analysis, with a focus on driving brand growth and differentiation.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does Locality support the professional development and growth of its employees?
- What are the most significant challenges facing the brand marketing team currently, and how can this role address them?
- How does Locality measure the success of its brand marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the company, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create engaging content and drive brand growth
- Research Locality's brand and marketing strategy to show your understanding of the company and its goals
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
