📌 Core Information
🔹 Job Title: Director of Brand Marketing
🔹 Company: Paralyzed Veterans of America
🔹 Location: National - Washington, DC
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days in-office, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating PVA's vision, mission, and brand identity
- Managing brand strategy across various channels and touchpoints
- Ensuring consistent brand messaging and positioning
- Collaborating with cross-functional teams to develop innovative brand materials
- Analyzing brand performance data to identify trends and areas for improvement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Oversee and manage the development, refinement, and implementation of all areas of PVA's brand identity
✅ Develop and implement a comprehensive brand strategy that leverages PVA's impact to communicate its organizational value proposition to both internal and external stakeholders
✅ Ensure consistent brand messaging and positioning across all marketing channels
✅ Develop and maintain PVA's brand guidelines and standards
✅ Analyze PVA brand performance data to identify trends, opportunities, and areas for improvement
✅ Collaborate with the Communications and Marketing team to develop innovative brand materials
✅ Collaborate with other leaders across the organization to ensure all marketing initiatives and deliverables adhere to the branding guidelines
✅ Develop and implement a rolling 3-year calendar of key branding initiatives
✅ Develop the annual Communications and Marketing Budget in coordination with other Communications and Marketing Leaders
✅ Any other duties or projects assigned
ASSUMPTION: This role involves a mix of strategic planning, creative development, and data-driven analysis to ensure PVA's brand is consistently strong and relevant.
🎯 Required Qualifications
Education: A bachelor's degree in marketing, business administration, communications, or a related field is required. A master's degree in Marketing, Branding, or Communications is preferred.
Experience: Minimum 10 years of experience in Branding and Marketing, with agency or Fortune 500 branding experience preferred. Minimum 7 years of people management experience.
Required Skills:
- Proven experience building brands and results-oriented marketing plans
- Familiarity with brand fundamentals and the execution of national brand strategies
- Comfort with co-creation processes and understanding that great outcomes are made possible with strong partnerships with stakeholders
- Strong management and leadership skills with demonstrated ability to provide oversight and direction for numerous activities simultaneously
- Proficiency in data analysis and performance metrics
- Excellent communication and interpersonal skills
Preferred Skills:
- AMA, ANA, or AIPMM certification
- Experience working in the non-profit sector
- Fluency in Spanish or other languages
ASSUMPTION: Candidates should have a strong background in branding and marketing, with a proven track record of driving brand success in a complex organization.
💰 Compensation & Benefits
Salary Range: $120,000.00 - $140,000.00 Salary
Benefits:
- Hybrid work schedule (2 days in the office, 3 days remote)
- Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability
- Affordable Medical, Vision, and Dental options for team members and their families
- Optional Insurance (Accident, Critical Illness, Short-Term Disability, etc.)
- 401k retirement savings plan with a guaranteed employer contribution and matching option
- Tuition Reimbursement for education related to the role
- Honors 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued
- Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Director of Brand Marketing role in the non-profit sector. Benefits are comprehensive and designed to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Paralyzed Veterans of America (PVA) is a non-profit organization dedicated to empowering veterans with spinal cord injuries and disease to regain their freedom and independence. PVA provides a wide range of services, including medical care, research, advocacy, and benefits assistance.
Company Size: PVA has 368 employees, making it a mid-sized organization with a significant impact on the lives of veterans and their families.
Founded: PVA was founded in 1946 by a group of service members who came home from World War II with spinal cord injuries. The organization has since grown to represent thousands of veterans across the United States.
Company Description:
- PVA is a congressionally chartered veterans service organization
- The organization advocates for veterans with spinal cord injury & disease
- PVA provides a wide range of services, including medical care, research, adaptive sports, and benefits assistance
- PVA is committed to empowering veterans to live with dignity as contributors to society
Company Specialties:
- Veterans healthcare and medical services
- Adaptive sports
- Spinal cord research and education
- Architecture and accessible design
- Disability rights
- Veterans benefits
- Vocational rehabilitation
- Veterans and disability law
- Veterans employment
Company Website: http://www.pva.org
ASSUMPTION: PVA's mission and values are deeply rooted in its commitment to supporting veterans and their families. The organization's unique history and expertise make it an ideal place for candidates passionate about making a difference in the lives of those who have served our country.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Operating Officer.
Reporting Structure: The Director of Brand Marketing will oversee the Communications and Marketing team and collaborate with other leaders across the organization to ensure brand consistency.
Work Arrangement: This role is a hybrid position, with employees working 2 days in the office and 3 days remotely.
Growth Opportunities:
- PVA's commitment to professional development and tuition reimbursement provides opportunities for employees to grow within their roles and advance their careers
- The organization's expanding services and initiatives create new opportunities for employees to take on additional responsibilities and make a greater impact
- PVA's collaborative and inclusive work environment fosters a culture of learning and growth
ASSUMPTION: PVA's commitment to its employees' professional development and growth is evident in its comprehensive benefits package and supportive work environment.
🌍 Location & Work Environment
Office Type: PVA's headquarters is located in Washington, DC, with additional service offices across the country. The Director of Brand Marketing will work primarily from the national office.
Office Location(s): 801 Eighteenth St NW, Washington, DC 20006, US
Geographic Context:
- Washington, DC, is a vibrant and historic city with a diverse population and a strong sense of community
- The city is home to numerous cultural attractions, museums, and historical sites
- Washington, DC, offers a variety of housing options, from urban apartments to suburban homes
Work Schedule: The Director of Brand Marketing will work a full-time schedule, with flexible hours to accommodate the needs of the role and the organization.
ASSUMPTION: PVA's headquarters location in Washington, DC, provides employees with easy access to the city's rich cultural and historical offerings, as well as a diverse and talented pool of potential candidates.
💼 Interview & Application Insights
Typical Process:
- Applicants will submit their resume and cover letter through the provided application link
- PVA's HR team will review applications and contact qualified candidates for an initial phone or video screen
- Candidates who advance will be invited for an in-depth interview with the hiring manager and other key stakeholders
- Finalists may be asked to complete a skills assessment or provide additional information
- The hiring manager will make a final decision, and the selected candidate will be extended an offer
Key Assessment Areas:
- Brand strategy development and implementation
- Data analysis and performance metrics
- Leadership and management skills
- Communication and interpersonal skills
- Cultural fit and alignment with PVA's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of PVA's mission and the unique challenges faced by veterans with spinal cord injuries and disease
- Provide specific examples of your brand strategy development and implementation experience
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and PVA's mission
ATS Keywords: Brand Strategy, Marketing, Leadership, Data Analysis, Stakeholder Engagement, Brand Identity, Brand Guidelines, Market Positioning, Differentiation, Non-profit, Veterans Services
ASSUMPTION: PVA's hiring process is designed to identify candidates who possess the necessary skills and experience to succeed in the role, as well as a strong commitment to the organization's mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Social Media Management Tools (e.g., Hootsuite, Buffer)
- Data Analysis Tools (e.g., Google Analytics, Tableau)
- Project Management Software (e.g., Asana, Trello)
ASSUMPTION: The Director of Brand Marketing will be expected to have proficiency in a range of tools and technologies to effectively manage brand strategy and marketing initiatives.
👔 Cultural Fit Considerations
Company Values:
- Compassion: PVA is committed to providing compassionate care and support to veterans and their families
- Integrity: PVA upholds the highest ethical standards in all its interactions with veterans, partners, and stakeholders
- Excellence: PVA strives for excellence in all aspects of its work, from medical care to advocacy and research
- Innovation: PVA embraces innovative approaches to empower veterans and improve their lives
- Collaboration: PVA fosters a collaborative work environment that values the input and expertise of all team members
Work Style:
- PVA's work environment is fast-paced and dynamic, with a strong focus on results and impact
- The organization values employees who are proactive, adaptable, and able to work effectively in a team setting
- PVA's culture is inclusive and supportive, with a commitment to work-life balance
- The organization encourages employees to take initiative and drive change
Self-Assessment Questions:
- How do you embody PVA's values in your personal and professional life?
- How have you demonstrated your ability to work effectively in a collaborative, team-based environment?
- How do you approach challenges and setbacks, and how do you use them as opportunities for growth and learning?
ASSUMPTION: Candidates who align with PVA's values and work style are more likely to succeed and make a positive impact on the organization and its mission.
⚠️ Potential Challenges
- The Director of Brand Marketing will need to balance the demands of a fast-paced, dynamic work environment with the need to maintain a strong, consistent brand identity
- The role requires a high level of strategic thinking and leadership, as well as the ability to work effectively with cross-functional teams and stakeholders
- The Director of Brand Marketing will need to navigate the unique challenges and complexities of the non-profit sector, including limited resources and competing priorities
- The role may require occasional travel to PVA service offices and events across the country
- The Director of Brand Marketing will need to stay up-to-date with industry trends and best practices in branding and marketing, as well as changes in the veterans' landscape and PVA's services
ASSUMPTION: The Director of Brand Marketing will need to be proactive, adaptable, and able to effectively manage multiple priorities and stakeholders to succeed in this role.
📈 Similar Roles Comparison
- Unlike other branding roles, the Director of Brand Marketing at PVA will have a unique focus on supporting veterans with spinal cord injuries and disease and their families
- This role offers the opportunity to make a direct and meaningful impact on the lives of veterans and their families, rather than working on consumer-facing brands
- The Director of Brand Marketing will have the chance to shape PVA's brand identity and positioning, rather than working within an established brand framework
- This role offers the potential for significant growth and impact, as PVA continues to expand its services and initiatives
ASSUMPTION: Candidates who are drawn to the unique mission and values of PVA, and who are eager to make a meaningful impact on the lives of veterans and their families, are likely to find this role particularly rewarding.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy that leverages PVA's impact to communicate its organizational value proposition to both internal and external stakeholders
- Creating and executing a national brand campaign to raise awareness of PVA's services and support for veterans with spinal cord injuries and disease
- Conducting a brand audit and assessment to identify areas for improvement and opportunities for growth
- Developing and maintaining PVA's brand guidelines and standards, ensuring consistent brand messaging and positioning across all marketing channels
- Collaborating with the Communications and Marketing team to create innovative brand materials that effectively communicate PVA's mission, values, and services
ASSUMPTION: The Director of Brand Marketing will have the opportunity to work on a wide range of projects that drive brand success and support PVA's mission.
❓ Key Questions to Ask During Interview
- How does PVA measure the success of its brand strategy and initiatives?
- What are the biggest challenges facing veterans with spinal cord injuries and disease, and how does PVA's brand strategy address these challenges?
- How does PVA collaborate with other organizations and stakeholders to advance its mission and brand?
- What opportunities exist for growth and development within the Communications and Marketing team, and the organization as a whole?
- How does PVA support work-life balance for its employees, and what resources are available to help employees manage their personal and professional responsibilities?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and PVA's mission, and helps you better understand the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your brand strategy development and implementation experience
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and PVA's mission
- Follow up with PVA's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
