📌 Core Information
🔹 Job Title: Director of Brand Marketing, Beauty & Wellness
🔹 Company: Alo Yoga
🔹 Location: Beverly Hills, California, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic brand positioning and innovation
- Cross-functional collaboration across production, sales, digital, retail, creative, and insights teams
- Development and execution of integrated marketing campaigns
- Brand and media partnerships management
- Innovation and product development
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to drive brand growth and engagement.
📋 Key Responsibilities
✅ Conduct in-depth research and analysis of industry and category trends to inform brand strategies and identify growth opportunities
✅ Collaborate closely with cross-functional teams to ensure marketing initiatives align with business goals
✅ Lead the creation of comprehensive brand strategy briefs that outline key objectives, target audience insights, brand messaging, and campaign goals
✅ Develop and refine the brand’s strategic positioning to resonate with target audiences and differentiate the brand in a competitive marketplace
✅ Lead the development, execution, and optimization of integrated marketing campaigns across multiple channels
✅ Develop and maintain comprehensive reporting systems to track campaign performance, key metrics, and ROI
✅ Identify, negotiate, and manage strategic brand and media partnerships that support brand growth and visibility
✅ Work closely with production and QA teams to identify new opportunities for brand expansion and innovation
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder communication, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
Experience: 10+ years of experience in brand marketing, ideally within beauty and wellness industry
Required Skills:
- Proven experience in developing and executing integrated marketing campaigns
- Strong understanding of consumer behavior, industry trends, and category insights
- Experience in strategic brand positioning, development, and communication
- Excellent cross-functional collaboration skills
- Strong analytical skills and experience with performance reporting and ROI analysis
- Exceptional written and verbal communication skills
- Experience managing external partners and agencies
- Passion for innovation and staying ahead of brand marketing trends
Preferred Skills:
- Experience with retail or consumer products brands, esp. within beauty and wellness
- Familiarity with brand media, high-impact campaign development, and digital marketing strategy
- Knowledge of CRM and customer data analytics
- Experience in media partnership and external agency management
ASSUMPTION: Candidates should have a strong background in brand marketing, with a focus on strategic planning, campaign execution, and stakeholder management. Experience in the beauty and wellness industry is highly preferred.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Performance Bonuses
- Long Term Incentives
- PTO Policy
- Progressive Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is inclusive of the current range for the base salary for this exempt position. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Alo Yoga operates in the retail apparel and fashion industry, focusing on activewear, wellness, and mind-body solutions. The company is known for its eco-aware production methods and commitment to protecting and respecting the planet's resources.
Company Size: Alo Yoga is a mid-sized company with 501-1,000 employees, providing a structured yet agile work environment.
Founded: Alo Yoga was founded in 2007 and has since grown to become a leading activewear and wellness brand, with a strong focus on mindful movement and community building.
Company Description:
- Alo Yoga is a lifestyle brand that inspires mindful movement, wellness, and taking the consciousness of physical practice and meditation into daily life.
- The company creates technologically advanced activewear, scientifically forward clean beauty & wellness solutions, and ignites movement & mindfulness content to bring more mind-body wellness to the world.
- Alo Yoga is committed to protecting and respecting the planet's resources through solar power and sweatshop-free, eco-aware production methods.
Company Specialties:
- Fashion
- Activewear
- Wellness
- Mind Body
- Lifestyle
- Yoga
Company Website: aloyoga.com
ASSUMPTION: Alo Yoga is a well-established brand in the activewear and wellness space, with a strong commitment to sustainability and community building.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Director of Brand Marketing will report directly to the Chief Marketing Officer and oversee a team of marketing professionals.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or expand into other areas of the business
- Opportunities to work on high-impact campaigns and initiatives that drive brand growth and engagement
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the brand's success and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Alo Yoga's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 9830 Wilshire Blvd, Beverly Hills, California 90212, US
Geographic Context:
- Beverly Hills is an affluent city in Los Angeles County, known for its high-end shopping, dining, and entertainment options
- The city offers a mix of urban and suburban living, with easy access to beaches, mountains, and other recreational activities
- Beverly Hills is home to a diverse population, with a strong sense of community and a vibrant cultural scene
Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional remote work for specific tasks or projects
ASSUMPTION: Working at Alo Yoga's headquarters in Beverly Hills offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and potential team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign development and execution experience
- Cross-functional collaboration and communication abilities
- Industry knowledge and trend awareness
- Leadership and management skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience, strategic thinking, and campaign management skills
- Provide specific examples of your past achievements in brand positioning, innovation, and partnership management
- Demonstrate your understanding of the beauty and wellness industry and Alo Yoga's brand values
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
ATS Keywords: Brand Marketing, Strategic Development, Consumer Insights, Cross-Functional Collaboration, Market Research, Campaign Development, Brand Positioning, Media Partnerships, Innovation, Product Development, Analytical Skills, Communication Skills, External Partner Management, Digital Marketing, CRM, Customer Data Analytics
ASSUMPTION: The interview process at Alo Yoga is designed to assess candidates' strategic thinking, industry knowledge, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using a range of marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Mindful movement: Inspiring wellness and community through intentional action
- Integrity: Acting with honesty, transparency, and fairness in all aspects of our business
- Sustainability: Committing to eco-aware production methods and giving back to the community
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Innovative: Embracing change and continuously seeking new ways to improve and grow
- Results-driven: Focusing on delivering measurable outcomes and exceeding expectations
Self-Assessment Questions:
- How do you embody mindful movement in your personal and professional life?
- Can you provide an example of a time when you demonstrated integrity in a challenging situation?
- How do you incorporate sustainability principles into your daily work and personal life?
ASSUMPTION: Candidates should align with Alo Yoga's core values and work style, demonstrating a strong commitment to mindful movement, integrity, and sustainability.
⚠️ Potential Challenges
- Managing a team of marketing professionals with varying levels of experience and expertise
- Balancing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating a competitive beauty and wellness industry, with a focus on continuous innovation and differentiation
- Working with external partners and agencies to execute marketing campaigns and initiatives
ASSUMPTION: These challenges require strong leadership, project management, and stakeholder communication skills, as well as the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on strategic brand positioning and innovation within the beauty and wellness industry
- Industry-specific context: The beauty and wellness industry is characterized by rapid change, consumer demand for personalized experiences, and a strong emphasis on sustainability and social responsibility
- Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions within the marketing department or expand into other areas of the business
ASSUMPTION: This role is unique in its focus on strategic brand positioning and innovation within the beauty and wellness industry, offering a compelling opportunity for experienced brand marketing professionals to make a significant impact on a well-established, mission-driven brand.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy brief for a new product launch, including target audience insights, brand messaging, and campaign goals
- Conducting market research and analysis to identify growth opportunities and inform brand positioning within the competitive beauty and wellness landscape
- Managing a team of marketing professionals to execute a high-impact, integrated marketing campaign across multiple channels, driving brand awareness and consumer engagement
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the Director of Brand Marketing role at Alo Yoga.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into those objectives?
- How does the marketing team collaborate with other departments, such as production, sales, and retail, to ensure alignment with business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Alo Yoga support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the brand in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate a strategic mindset and a genuine interest in understanding the role's priorities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience, strategic thinking, and campaign management skills
- Prepare a portfolio or examples of your past achievements in brand positioning, innovation, and partnership management
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
