🔹 Job Title: Director of Brand Marketing - Reign FC
🔹 Company: Seattle Sounders FC & Seattle Reign FC
🔹 Location: Seattle, WA
🔹 Job Type: Full Time
🔹 Category: Sports
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong creative background in brand marketing, ideally within sports or entertainment. The ideal candidate will have experience managing creative projects and cross-functional collaboration.
✅ Develop and execute an annual roadmap that implements brand’s north star strategy, including campaigns that position the Seattle Reign FC as a leader in women’s professional sports and a cultural force in the marketplace.
✅ Define and maintain the club’s brand voice, visual identity, and storytelling principles to ensure consistency across all touchpoints.
✅ Uphold brand identity and guidelines while ensuring consistency across all marketing channels, including digital, social, content, merchandise, and experiential activations.
✅ Act as the brand champion internally, ensuring alignment across all departments, partners, and stakeholders.
✅ Collaborate with consumer product and licensing teams to ensure merchandise reflects and enhances brand storytelling.
✅ Drive annual campaigns – from kickoff to recap - tied to key brand and business moments, including season launches, playoff pushes, jersey releases, and major team milestones.
✅ Lead the creative direction for all brand campaigns, content initiatives, and fan engagement activations.
✅ Partner with the Director of Design to create compelling visual assets that support marketing, ticketing, partnerships, and community initiatives.
✅ Integrate brand storytelling into matchday and fan experience touchpoints to create a compelling in-stadium presence.
✅ Work closely with the VP of Brand and Creative to align the club’s strategy within the broader organizational framework.
✅ Provide stewardship, insight, and inspiration to cross-functional teams for club moments as part of the briefing and recap process.
✅ Collaborate on project management and alignment solutions for annual go-to-market calendar and annual brand tentpole moments.
✅ Serve as a creative and strategic thought partner for the VP of Content & Distribution and their team, ensuring the club’s storytelling is elevated across all owned and external media.
✅ Manage external creative and agency relationships, ensuring high-quality output that aligns with the club’s vision and objectives.
✅ Other Duties as Assigned.
ASSUMPTION: This role requires strong leadership skills, exceptional visual and verbal storytelling abilities, and the ability to work in a fast-paced environment managing multiple projects while maintaining high-quality standards.
Education: Bachelor's degree in Marketing, Communications, or a related field. A Master's degree would be an asset.
Experience: 7+ years of experience in brand marketing or a related field, ideally in sports, entertainment, or lifestyle brands.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in women’s sports or professional soccer are strongly encouraged to apply. Familiarity with the NWSL and its teams would be an asset.
Salary Range: $80,000 - $135,000 per year. Base pay at time of offer will take into account job-related knowledge, skills, and experience required for the role, internal equity, and market.
Benefits:
Working Hours: This role requires regular on-site presence at our Headquarters & Training Facility in Renton, WA. Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed. Must reside within Washington state upon date of hire and be able to facilitate own local travel.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Brand Marketing role in the sports industry. The actual salary offer may vary based on the candidate's qualifications and experience.
Industry: Professional Sports
Company Size: Medium (51-200 employees)
Founded: 2007
Company Description:
Company Specialties:
Company Website: www.soundersfc.com
ASSUMPTION: Seattle Sounders FC & Seattle Reign FC is a well-established organization in the professional sports industry, with a strong brand and a commitment to excellence. The company offers a comprehensive benefits package and a dynamic work environment.
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the VP of Brand and Creative and works closely with various internal departments and external agencies.
Work Arrangement: On-site, with regular presence required at the club’s headquarters and training facility in Renton, WA.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, with the potential for significant growth and impact on the organization’s brand and overall success.
Office Type: Headquarters & Training Facility
Office Location(s): Renton, WA
Geographic Context:
Work Schedule: This role requires regular on-site presence at the club’s headquarters and training facility in Renton, WA. Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a strong emphasis on collaboration and cross-functional teamwork. The organization values a strong work-life balance and offers flexible scheduling options to accommodate employees’ personal needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Development, Creative Direction, Leadership, Cross-Functional Collaboration, Women’s Sports, Soccer Culture, Growing the Game
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position. The interview process is designed to assess the candidate’s strategic thinking, creativity, and leadership skills, as well as their cultural fit with the organization.
ASSUMPTION: This role requires proficiency in various creative and project management tools, as well as a strong understanding of social media platforms and email marketing best practices.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Seattle Sounders FC & Seattle Reign FC values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the company’s values and work style are more likely to succeed in this role.
ASSUMPTION: This role presents unique challenges and opportunities, and candidates should be prepared to demonstrate their ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and skills in comparison to other brand marketing roles in professional sports and their long-term career goals.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for the Director of Brand Marketing role at Seattle Reign FC.
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the organization’s goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.