Director of Campus Marketing

📌 Core Information

🔹 Job Title: Director of Campus Marketing

🔹 Company: Young Americans for Liberty

🔹 Location: Austin, TX (Remote within United States)

🔹 Job Type: Full-Time

🔹 Category: Nonprofit, Political Organizations

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of YAL’s Campus Marketing program
• Setting campus priorities and supervising the full team
• Ensuring alignment between marketing efforts and YAL’s broader mission
• Assisting in the building of the Campus Marketing Team and supporting employees
• Acting as a full-funnel program, generating leads, cultivating relationships, and converting leads into activists

ASSUMPTION: This role requires a high level of strategic thinking, team management, and marketing expertise to drive the organization's mission forward.

📋 Key Responsibilities

✅ Lead the Campus Marketing program, setting priorities, and supervising the team

✅ Ensure alignment between marketing efforts and YAL’s broader mission

✅ Assist in the building of the Campus Marketing Team and support employees

✅ Act as a full-funnel program, generating leads, cultivating relationships, and converting leads into activists

✅ Collaborate with existing campus programs to generate leads and cultivate relationships

✅ Create and distribute content to cultivate relationships and convert leads into activists

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on marketing tasks to achieve YAL’s mission.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of proven marketing or communications experience

Required Skills:

• Proven leadership and team management skills
• Strong strategic planning and operational skills
• Excellent communication and interpersonal skills
• Proven success in lead generation and conversion
• Belief in liberty and a motivation to achieve YAL’s mission

Preferred Skills:

• Experience in political or nonprofit marketing
• Familiarity with campus activism and grassroots organizing
• Proficiency in marketing automation tools and CRM software

ASSUMPTION: Candidates with a strong background in marketing, leadership experience, and a passion for YAL’s mission are ideal for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $115,000 (reflecting experience and accomplishments, with a high ceiling for long-term development)

Benefits:

• Best-in-class health care, vision, and dental insurance
• 401k plan with up to 4% match
• "Take what you need" PTO and sick leave
• 8 weeks of paid leave for new parents
• Other competitive benefits and programs

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive and reflects the organization's commitment to acquiring top talent. Benefits are designed to take care of employees and enable them to focus on creating value for the organization's long-term vision.

📌 Applicant Insights

🔍 Company Context

Industry: Political Organizations, focusing on campus activism, grassroots, and canvassing

Company Size: 11-50 employees, providing a mid-sized organization structure with opportunities for growth and impact

Founded: 2009, with a history of identifying, educating, training, and mobilizing youth activists to advance liberty

Company Description:

• Young Americans for Liberty (YAL) is the most active and effective libertarian youth organization advancing liberty on campus and in American electoral politics
• YAL's mission is to identify, educate, train, and mobilize youth activists to make liberty win
• The organization aims to build a bench of 250 liberty legislators by the end of 2022 at the state level

Company Specialties:

• Campus Activism
• Grassroots and Canvassing

Company Website: yaliberty.org/yalcon

ASSUMPTION: YAL is a mission-driven organization with a clear focus on advancing liberty through youth activism and political engagement.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the organization

Reporting Structure: This role reports directly to the Executive Director and oversees the full Campus Marketing team

Work Arrangement: Remote within the United States, with the option to work on-site in Austin, TX

Growth Opportunities:

• Potential to grow within the organization as YAL expands its impact and influence
• Opportunities to develop leadership and management skills by supervising and mentoring team members
• Chance to contribute to YAL’s mission and make a significant impact on the organization's success

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while driving YAL’s mission forward.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site options available)

Office Location(s): Austin, TX (with remote work available within the United States)

Geographic Context:

• Austin, TX is known for its vibrant culture, tech industry, and central location within the United States
• The remote work option allows for flexibility and the ability to work from various locations within the United States
• The organization's headquarters in Austin, TX provides opportunities for in-person collaboration and networking

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing for collaboration and networking in Austin, TX, while also providing the flexibility to work remotely within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and team members
• Final interview with the Executive Director
• Background check and reference check

Key Assessment Areas:

• Marketing and leadership skills
• Alignment with YAL’s mission and values
• Problem-solving and strategic thinking abilities
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your passion for YAL’s mission
• Prepare for behavioral and situational interview questions that assess your marketing and leadership skills
• Research YAL’s mission, values, and recent campaigns to demonstrate your understanding of the organization and its goals

ATS Keywords: Marketing, Communications, Team Leadership, Strategic Planning, Operational Leadership, Relationship Cultivation, Lead Generation, Content Creation, Campus Activism, Grassroots, Canvassing

ASSUMPTION: The application process is designed to assess candidates' marketing and leadership skills, as well as their alignment with YAL’s mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Liberty
• Activism
• Innovation
• Collaboration
• Accountability

Work Style:

• Mission-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Proactive and self-motivated

Self-Assessment Questions:

• How do you embody YAL’s core values in your personal and professional life?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful marketing campaign you led or contributed to? What was your role, and what were the results?

ASSUMPTION: YAL values candidates who are passionate about liberty, driven to achieve the organization's mission, and able to thrive in a collaborative and adaptable work environment.

⚠️ Potential Challenges

• Balancing strategic planning and operational leadership responsibilities
• Managing a remote team and fostering a collaborative work environment
• Adapting to the dynamic nature of political and nonprofit marketing
• Working with limited resources and competing priorities

ASSUMPTION: These challenges are inherent in the role and require a strong, adaptable leader to navigate successfully.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position focuses more on campus activism and grassroots organizing, with a mission-driven nonprofit context
• In terms of industry-specific context, this role requires a strong understanding of political and nonprofit marketing strategies
• Career path comparison: This role offers opportunities for growth within YAL and the broader political and nonprofit sectors

ASSUMPTION: This role is unique in its focus on campus activism and grassroots organizing within the nonprofit sector, offering a distinct career path for marketing professionals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to increase YAL’s campus presence and activism
• Collaborating with campus chapters to create targeted marketing campaigns and events
• Analyzing and optimizing marketing performance metrics to improve lead generation and conversion rates

ASSUMPTION: These sample projects illustrate the strategic, operational, and tactical aspects of the Director of Campus Marketing role.

❓ Key Questions to Ask During Interview

• What are the top priorities for the Campus Marketing team in the first 90 days?
• How does the Campus Marketing team collaborate with other departments within YAL?
• What are the most significant challenges facing the Campus Marketing team, and how can this role address them?
• How does YAL support the professional development and growth of its employees?
• What is the organization's long-term vision for the Campus Marketing team, and how does this role contribute to that vision?

ASSUMPTION: These interview questions are designed to assess the organization's goals, team dynamics, and growth opportunities for the Director of Campus Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your passion for YAL’s mission
• Prepare for behavioral and situational interview questions that assess your marketing and leadership skills
• Research YAL’s mission, values, and recent campaigns to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.