📌 Core Information
🔹 Job Title: Director of Casino Marketing - MGM National Harbor
🔹 Company: MGM Resorts International
🔹 Location: Property - MGM National Harbor, Oxon Hill, MD
🔹 Job Type: Full-Time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of casino marketing efforts to drive guest loyalty and revenue
- Relationship management with high-end casino guests
- Team leadership and mentoring of Casino Marketing and Customer Development teams
- Cross-functional collaboration to optimize marketing initiatives and guest experiences
- Data analysis to identify trends, maximize profitability, and improve efficiency
ASSUMPTION: This role requires a dynamic and results-driven leader with a proven track record in casino marketing and a strong commitment to delivering outstanding guest experiences.
📋 Key Responsibilities
✅ Set strategic direction and drive results for VIP casino marketing
✅ Develop and maintain relationships with high-value guests, ensuring personalized engagement
✅ Lead and mentor the Casino Marketing and Customer Development teams
✅ Partner with internal teams to optimize VIP marketing initiatives and guest experiences
✅ Analyze data to identify trends, maximize profitability, and improve efficiency
✅ Oversee VIP programs, events, and promotions to enhance guest loyalty
✅ Ensure compliance with regulatory and company policies
✅ Create and implement policies, procedures, and training programs to drive service excellence
✅ Address guest concerns promptly to ensure positive resolutions
✅ Remove roadblocks and drive continuous improvement in marketing operations
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational, project management, and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Marketing, or a related field
Experience: 4+ years of relevant experience in marketing management, preferably in the casino industry
Required Skills:
- Proven ability to develop and implement marketing campaigns that drive customer engagement and revenue growth
- Strong organizational and project management skills
- Ability to analyze market trends, customer data, and campaign performance to optimize strategies
- High level of accuracy and quality control in all marketing materials and initiatives
- Strong interpersonal skills to work effectively with cross-functional teams, senior leadership, and external partners
- Understanding of gaming promotions, player loyalty programs, and casino marketing strategies
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the casino industry and a strong understanding of gaming promotions and player loyalty programs will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $117,300.00 - $195,500.00 per year
Benefits:
- Wellness incentive programs
- Discounts on hotel, food and beverage, retail, and entertainment
- Free meals in the employee dining room
- Free parking
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Casino Marketing role in the hospitality industry. Actual offers may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism, specifically the casino and resort industry
Company Size: 10,001+ employees, offering a large and diverse range of career opportunities
Founded: 2000, with a rich history and extensive experience in the hospitality industry
Company Description:
- MGM Resorts International operates some of the most famous resorts and casinos in the world, known for their winning combination of quality entertainment, luxurious facilities, and exceptional customer service.
- The company is actively expanding its presence globally, with potential developments in domestic and international markets.
- MGM Resorts is committed to respecting and leveraging diversity to achieve best-in-class experiences and cultivate stronger ties with employees, guests, suppliers, and community partners.
Company Specialties:
- Resorts and casinos
- Guest service
- Meetings & events
- Entertainment
- Fine dining
- Diversity
- Sustainability
- Philanthropy
Company Website: www.mgmresorts.com
ASSUMPTION: Working for MGM Resorts International offers a unique opportunity to be part of a global hospitality leader with a strong commitment to diversity, sustainability, and exceptional guest experiences.
📊 Role Analysis
Career Level: Mid-level to senior management, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Vice President of Marketing or a similar executive position
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours
Growth Opportunities:
- Progression to a Vice President or Senior Director role within the marketing department
- Expansion into other areas of the business, such as operations or guest services
- Opportunities to work at different properties within the MGM Resorts portfolio
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a proven track record in casino marketing.
🌍 Location & Work Environment
Office Type: Casino resort, with a dynamic and fast-paced work environment
Office Location(s): MGM National Harbor, Oxon Hill, MD
Geographic Context:
- The property is located in the Washington, D.C. metropolitan area, offering easy access to cultural attractions, historical sites, and entertainment options
- The region experiences a humid subtropical climate, with mild winters and warm, humid summers
- The area is served by multiple transportation options, including public transit, airports, and major highways
Work Schedule: Standard full-time workweek, with the possibility of occasional evenings and weekends to accommodate guest needs
ASSUMPTION: The work environment at MGM National Harbor is fast-paced, dynamic, and focused on delivering exceptional guest experiences in a team-oriented setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other department members
- Final interview with the Vice President of Marketing or a similar executive
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Relationship management and guest engagement
- Leadership and team management skills
- Data analysis and trend identification
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in casino marketing and guest relationship management
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research the company and the property to demonstrate your understanding of the business and the role
ATS Keywords: Casino Marketing, VIP Relationship Management, Marketing Strategy, Guest Engagement, Team Leadership, Data Analysis, Casino Industry, Hospitality, Resort Marketing
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with CRM software and marketing automation tools is highly desirable for this role, as they are essential for managing guest relationships and marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Safety
- Respect
- Excellence
- Teamwork
- Innovation
- Stewardship
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focused on delivering exceptional guest experiences
- Results-driven and goal-oriented
Self-Assessment Questions:
- How do you demonstrate integrity and respect in your professional relationships?
- Can you provide an example of a time when you went above and beyond to deliver exceptional customer service?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: MGM Resorts International values candidates who embody their core values and thrive in a fast-paced, team-oriented work environment.
⚠️ Potential Challenges
- Managing a high volume of guest interactions and marketing campaigns simultaneously
- Adapting to a dynamic work environment with changing guest needs and market trends
- Balancing the demands of marketing initiatives with regulatory compliance and company policies
- Addressing guest concerns and resolving issues promptly and effectively
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a commitment to delivering exceptional guest experiences.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on casino marketing and guest relationship management within the hospitality industry
- Career progression in this role may differ from other marketing paths, with opportunities to specialize in casino marketing or transition to other areas of the business
- This role offers a unique blend of strategic marketing, relationship management, and operational responsibilities
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the hospitality industry.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to attract and retain high-value casino guests
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with internal teams to create and execute VIP events and promotions
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Director of Casino Marketing role at MGM National Harbor.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Casino Marketing department?
- How does this role collaborate with other departments, such as operations and guest services?
- What are the most significant challenges facing the casino marketing team currently, and how can this role address them?
- How does MGM Resorts support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in casino marketing and guest relationship management
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research the company and the property to demonstrate your understanding of the business and the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
