📌 Core Information
🔹 Job Title: Director of Central Marketing - Travel Unit
🔹 Company: Amadeus
🔹 Location: London Heathrow, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the central marketing function for Amadeus’ Travel Unit
- Driving global marketing activities and defining strategies
- Managing customer communications and collaborating with senior stakeholders
- Shaping the marketing vision and ensuring consistent execution across various customer verticals, business lines, and regions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex organizational dynamics. It is ideal for a seasoned marketing professional seeking to make a significant impact in a global organization.
📋 Key Responsibilities
✅ Define the Global Marketing Strategy
- Create and integrate marketing strategies
- Develop a marketing playbook with guidelines for events, sponsorships, and communications
- Establish a framework for initiatives across verticals, business lines, and regions
- Develop the Travel Unit’s marketing positioning, value proposition, and narrative
✅ Define the Global Marketing Plan and Budget
- Develop and cascade the marketing plan and budget
- Monitor performance metrics to maximize growth and ROI
✅ Define Customer Vertical Marketing Strategies
- Collaborate with senior vertical experts to develop clear marketing visions
- Understand each customer vertical’s business needs and strategies
- Work with product and regional teams to create compelling value propositions
✅ Develop Core Marketing Content
- Create and adapt marketing materials for each vertical
- Develop campaign briefs and support execution
✅ Design and Monitor Marketing Campaigns
- Design campaigns with KPIs and success metrics
- Create creative content and review with stakeholders
- Lead central customer communications as needed
✅ Support Commercial and Product Teams
- Provide front line teams with the latest insights
- Conduct competitor and industry research to deliver actionable conclusions
✅ Contribute to Business Development
- Represent the Travel Unit at industry, customer, and internal events
- Inspire audiences with the Amadeus vision
✅ Create a High-Performance Team
- Build and develop a team of engaged, high-performance marketing professionals
ASSUMPTION: This role involves significant collaboration and requires strong relationship-building skills, as well as the ability to navigate complex organizational dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven track record in B2B marketing, with a focus on large, matrix organizations. 10+ years of experience in marketing, with at least 5 years in a leadership role.
Required Skills:
- Strategic thinking and planning
- Leadership and team management
- Stakeholder engagement and relationship-building
- Data-driven decision-making
- Industry knowledge in technology and travel
- Fluent business English
Preferred Skills:
- Experience in a global organization
- Knowledge of the travel industry
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, strong leadership skills, and a strategic mindset. Industry knowledge in technology and travel is essential for this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI estimated based on industry standards for a Director of Marketing role in the UK)
Benefits:
- Bonus
- Equity
- Pension Plan
- Travel Insurance
- Life Insurance
- Healthcare Insurance
- Lunch Allowance
- Transport Allowance
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role in the UK. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Amadeus operates in the IT Services and IT Consulting industry, with a focus on travel technology.
Company Size: Amadeus is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Amadeus was founded in 1987 and has since grown to become a leading provider of technology solutions for the travel industry.
Company Description:
- Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships, and responsibility to people, places, and planet.
- Its technology powers the travel and tourism industry, connecting the travel and hospitality ecosystem.
- Amadeus is passionate about travel and redesigning the travel of tomorrow.
Company Specialties:
Company Website: http://amadeus.com
ASSUMPTION: Amadeus is a well-established company with a strong presence in the travel technology industry. Its large size and global footprint offer opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Director of Central Marketing will lead a team of marketing professionals and collaborate with senior stakeholders across the company.
Work Arrangement: This role is remote OK, with flexibility for remote work. However, the ideal candidate should be based in or near London Heathrow for better collaboration with the team and stakeholders.
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer role or take on additional responsibilities within the company.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Chance to develop leadership skills and mentor team members.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on additional responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Amadeus has multiple offices worldwide, with the main office for this role located in London Heathrow.
Office Location(s): London Heathrow, United Kingdom
Geographic Context:
- London Heathrow is a major international airport and a hub for the travel industry.
- The area offers easy access to public transportation and a variety of amenities.
- The United Kingdom is a global leader in the travel and tourism industry.
Work Schedule: Full-time, with flexibility for remote work. The ideal candidate should be available to work core business hours and be willing to travel as needed.
ASSUMPTION: The location of this role in London Heathrow offers easy access to a major international airport and a hub for the travel industry, providing ample opportunities for networking and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management
- Stakeholder engagement and relationship-building
- Data-driven decision-making
- Industry knowledge in technology and travel
Application Tips:
- Tailor your resume to highlight your relevant experience and skills for this role.
- Prepare a cover letter that demonstrates your understanding of Amadeus and the Travel Unit, as well as your motivation for applying.
- Be ready to discuss your experience with marketing strategies, customer verticals, and global marketing plans.
ATS Keywords: B2B Marketing, Global Marketing, Strategic Planning, Leadership, Stakeholder Engagement, Data-Driven Decision Making, Travel Industry, Technology Industry
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate should have experience with marketing automation platforms, CRM systems, and data analysis tools to effectively manage global marketing campaigns and track performance metrics.
👔 Cultural Fit Considerations
Company Values:
- Inspiring innovation
- Fostering partnerships
- Demonstrating responsibility to people, places, and planet
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Adaptability and flexibility in a dynamic environment
Self-Assessment Questions:
- Do you have a proven track record of driving global marketing strategies and campaigns?
- Are you comfortable working in a matrix organization and collaborating with senior stakeholders?
- Do you thrive in a dynamic and fast-paced environment, and are you adaptable to change?
ASSUMPTION: The ideal candidate for this role should be a strategic thinker with strong leadership skills, comfortable working in a matrix organization, and adaptable to change in a dynamic environment.
⚠️ Potential Challenges
- Navigating a complex, matrix organization with multiple stakeholders
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the need for global consistency with regional customization in marketing campaigns
- Keeping up with the fast-paced and ever-evolving travel industry
ASSUMPTION: The ideal candidate should be comfortable working in a complex, matrix organization and have experience managing global teams. They should also be adaptable to change and able to balance global consistency with regional customization in marketing campaigns.
📈 Similar Roles Comparison
- This role is similar to a Global Marketing Director or VP of Marketing position in a large, global organization.
- However, this role focuses specifically on the travel industry and requires industry-specific knowledge.
- Career progression from this role could lead to a Chief Marketing Officer or other senior leadership positions within the company.
ASSUMPTION: This role is similar to other global marketing leadership positions but requires industry-specific knowledge in the travel industry. Career progression from this role could lead to senior leadership positions within the company.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product or service
- Conducting market research to identify trends and opportunities in the travel industry
- Creating and implementing a marketing playbook to ensure consistent branding and messaging across various customer verticals and regions
ASSUMPTION: The ideal candidate should have experience with similar projects and be able to demonstrate their ability to develop and execute global marketing strategies, conduct market research, and create marketing playbooks.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Travel Unit?
- How does Amadeus support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Amadeus measure the success of its global marketing campaigns, and what KPIs are most important?
- What is the company culture like, and how does it support work-life balance?
ASSUMPTION: These questions are designed to help the candidate better understand the team structure, priorities, and culture of the company, as well as the expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role, with a focus on B2B marketing, global marketing strategies, and leadership experience.
- Prepare a cover letter that demonstrates your understanding of Amadeus and the Travel Unit, as well as your motivation for applying.
- Be ready to discuss your experience with marketing strategies, customer verticals, and global marketing plans during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
