Director of Community Management & Social Media

📌 Core Information

🔹 Job Title: Director of Community Management & Social Media

🔹 Company: PrizePicks

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Hybrid

🔹 Category: Spectator Sports

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading social content, live game-time activation, and community growth strategies
• Driving PrizePicks' presence across social platforms and engaging with fans during key sports moments
• Collaborating with cross-functional teams to create engaging content and amplify brand voice
• Building and managing a high-performing team responsible for social storytelling, content creation, and community engagement

ASSUMPTION: This role requires a strategic, creative, and sports-obsessed leader with a strong background in social media, content creation, and community management. Proficiency in sports knowledge, particularly NFL and NBA, is crucial for success in this position.

📋 Key Responsibilities

✅ Own the vision and execution of platform-native content across Instagram, X, TikTok, Discord, and other existing and emerging platforms

✅ Build a repeatable, editorialized content system balancing evergreen storytelling, product features, cultural sports narratives, and user highlights

✅ Collaborate with Creative & agency partners to concept and produce content series, campaign extensions, social-first explainers, partner activations, and behind-the-scenes moments

✅ Prioritize quality and craft, with a sharp eye for what’s thumb-stopping, informative, and emotionally resonant

✅ Manage the content calendar and coordinate across teams to support key marketing and promotional initiatives

✅ Be the play-caller during live sport actions, from NFL Sundays to NBA primetime, to every day sports moments—leading real-time social output across X, Instagram, Discord, TikTok and more

✅ Build a system for live game coverage—anticipating player narratives, prepping templates, and coordinating team shifts for peak hours

✅ Create timely, high-impact content that feels fast and on-brand—whether it’s celebrating user wins, reacting to player performances, or amplifying product moments

✅ Partner with Product and LiveOps to spotlight in-app moments and sports/athlete milestones in an ownable and unique fashion

✅ Establish escalation protocols and decision trees to ensure quick but thoughtful coverage during high-stakes windows

✅ Build a thriving fan community across Discord, Instagram, X, and beyond

✅ Develop community initiatives that reward loyalty, spark conversation, and create connection between users and the brand

✅ Moderate, engage, and respond with clarity, wit, and a brand-safe voice—ensuring every interaction builds trust and fandom

✅ Partner with CRM, Support, CI and Product teams to close feedback loops and make sure users feel heard. Develop social intelligence reporting to organizationally elevate the voice of the customer and drive actionable insights to influencer impact organizationally wide.

✅ Explore and activate opportunities for superfans, community ambassadors, or UGC programs to elevate real voices

ASSUMPTION: This role requires strong leadership, strategic planning, and exceptional communication skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a deep understanding of sports culture and fan behavior.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 8-10+ years of experience leading social media, content, or community teams—preferably in sports, gaming, media, or culturally driven consumer brands

Required Skills:

• Deep fluency in NFL and NBA—including league narratives, player storylines, game schedules, and fan culture
• Comfortable leading during live events, managing real-time publishing, and reacting with speed and accuracy
• Editorial thinker with strong instincts around visual storytelling, content formats, and tone of voice
• Experienced people leader who can inspire a team and roll up your sleeves when needed
• Familiar with Discord, social analytics, scheduling tools, and modern production workflows
• Passionate about creating content that fans care about and building brand equity that lasts

Preferred Skills:

• Experience with specific social media platforms (e.g., Instagram, X, TikTok)
• Familiarity with sports betting or fantasy sports industry
• Proficiency in data analysis and reporting

ASSUMPTION: Candidates should have a proven track record of driving engagement and growth in social media and community management. Experience in sports or gaming industries is highly preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels in Atlanta, GA)

Benefits:

• Company-subsidized medical, dental, and vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks strongly encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Atlanta, GA. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: PrizePicks operates in the spectator sports industry, focusing on daily fantasy sports (DFS) and esports. The company is known for its fast-paced, simple, and fun version of DFS, covering a wide variety of sports leagues and esports titles.

Company Size: PrizePicks is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.

Founded: 2015, PrizePicks has established itself as a leader in the DFS industry, recognized as the Fantasy Sports Business of the Year and Fantasy/DFS Operator of the Year by industry associations.

Company Description:

• PrizePicks is the fastest-growing sports company in North America, according to the 2023 Inc. 5000 rankings, two years running
• The company is the largest independent skill-based fantasy sports operator in the country
• PrizePicks is headquartered in Atlanta, Georgia, with a strong presence in the DFS and esports communities

Company Specialties:

• Daily Fantasy Sports
• Esports
• Sports Betting
• Fantasy Sports

Company Website: https://prizepicks.com/

ASSUMPTION: Working at PrizePicks offers an exciting opportunity to be part of a growing, innovative company in the DFS and esports industries. Employees can expect a fast-paced, dynamic work environment with ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in social media, content creation, and community management. The ideal candidate will have a proven track record of driving engagement and growth in similar roles.

Reporting Structure: The Director of Community Management & Social Media will report directly to the Vice President of Marketing or a similar executive role within the organization.

Work Arrangement: This is a hybrid position based at the PrizePicks headquarters in Atlanta, GA. Employees can expect a balance of on-site and remote work, with a focus on flexibility and results-driven productivity.

Growth Opportunities:

• As PrizePicks continues to grow, there will be ample opportunities for career advancement within the marketing and community management teams
• Successful candidates may have the opportunity to take on additional responsibilities or lead new initiatives as the company expands its offerings and enters new markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's social media and community management strategies.

🌍 Location & Work Environment

Office Type: PrizePicks' headquarters in Atlanta, GA, features a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US

Geographic Context:

• Atlanta, GA, is a vibrant, multicultural city with a thriving sports scene, making it an ideal location for a DFS and esports company like PrizePicks
• The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities, providing employees with a high quality of life

Work Schedule: Employees can expect a flexible work schedule, with a focus on results-driven productivity and a healthy work-life balance.

ASSUMPTION: Working at PrizePicks' Atlanta headquarters offers employees the opportunity to be part of a dynamic, innovative company in a vibrant, sports-focused city. The modern work environment and flexible scheduling options contribute to a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative
• In-depth behavioral and situational interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing or a similar executive role within the organization
• Background check and reference check (if applicable)

Key Assessment Areas:

• Candidates' understanding of sports culture, fan behavior, and industry trends
• Strategic planning and leadership skills
• Communication and presentation skills
• Candidates' ability to thrive in a fast-paced, dynamic environment

Application Tips:

• Highlight relevant experience in social media, content creation, and community management, with a focus on sports or gaming industries
• Demonstrate a deep understanding of NFL and NBA narratives, player storylines, and fan culture
• Showcase strong leadership, strategic planning, and communication skills
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values

ATS Keywords: Social Media, Content Creation, Community Management, Sports Knowledge, Fan Engagement, Strategic Planning, Leadership, NFL, NBA, ATS, Applicant Tracking System

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the company's current priorities. Candidates should be prepared to demonstrate their skills and experience in a variety of interview formats and assessment methods.

🛠️ Tools & Technologies

• Social media platforms (Instagram, X, TikTok, Discord, etc.)
• Social analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Figma)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
• Modern production workflows and tools (e.g., JIRA, Confluence, Slack)

ASSUMPTION: Candidates should be comfortable working with a variety of social media platforms, analytics tools, and content creation software. Familiarity with modern production workflows and collaboration tools is also beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: PrizePicks values creativity, continuous learning, and a willingness to adapt and grow
• Collaboration: The company fosters a culture of teamwork, open communication, and collective success
• Integrity: PrizePicks prioritizes honesty, transparency, and ethical decision-making in all aspects of the business

Work Style:

• Dynamic: PrizePicks operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive
• Creative: The company values innovation, originality, and a willingness to think outside the box
• Data-driven: PrizePicks uses data and analytics to inform decision-making and drive growth

Self-Assessment Questions:

• How do you align with PrizePicks' value of innovation, and what specific examples can you provide from your past experiences?
• Describe your preferred work environment, and how does it match with PrizePicks' dynamic and creative culture?
• How do you approach data-driven decision-making, and can you share an example from a previous role?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with PrizePicks' core values and work style preferences during the interview process. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• The fast-paced nature of the DFS and esports industries can be challenging, requiring employees to adapt quickly to changes and new opportunities
• Working in a hybrid environment may present unique challenges, requiring strong communication and collaboration skills
• The role may require occasional work during evenings, weekends, or holidays to cover live sports events and engage with fans in real-time
• Managing a team of social media and community management professionals may present unique leadership and motivational challenges

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on social media, content creation, and community management within the DFS and esports industries
• Compared to similar roles in traditional sports organizations, this position offers a more dynamic and fast-paced work environment, with a greater emphasis on innovation and digital engagement
• Career paths in this role may differ from those in traditional sports organizations, with more opportunities for growth and development in the digital and social media spaces

ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to discuss how their skills and experiences make them a strong fit for this specific position.

📝 Sample Projects

• Developing and executing a social media campaign around a major sports event, such as the Super Bowl or NBA Finals, to drive engagement and brand awareness
• Creating a user-generated content (UGC) campaign to encourage fans to share their experiences and connect with the PrizePicks community
• Building and managing a Discord server to foster a sense of community and provide a platform for fans to engage with each other and the brand

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Director of Community Management & Social Media may be responsible for. The specific projects and campaigns will vary depending on the company's current priorities and the candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and community management, and how this role fits into that strategy?
• How does the company measure the success of social media and community management efforts, and what key performance indicators (KPIs) are most important?
• Can you provide an example of a successful social media or community management campaign the company has executed, and what made it effective?
• How does the company support the growth and development of its social media and community management team members?
• What are the biggest challenges facing the social media and community management teams currently, and how is the company addressing them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and the company, and their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: http://prizepicks.com/position?gh_jid=6570362003
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching PrizePicks, the DFS and esports industries, and the specific requirements of this position
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.