Director of Community Management & Social Media

📌 Core Information

🔹 Job Title: Director of Community Management & Social Media

🔹 Company: Jagex Limited

🔹 Location: Cambridge, Cambridgeshire, United Kingdom (Remote-friendly within the UK)

🔹 Job Type: Hybrid (1 day per quarter in the office)

🔹 Category: Gaming & Entertainment

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-friendly within the UK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in community management and social media across multiple gaming projects
• Driving community-centric development and growth strategies
• Cross-functional collaboration with marketing, player support, and development teams
• Budget management and team leadership for community and social media disciplines
• Representing Jagex and its communities at large events like Runefest

ASSUMPTION: This role requires a strong background in community management and social media strategies, with a proven track record in leadership and team management.

📋 Key Responsibilities

✅ Act as the strategic community lead for cross-product programmes, providing consultation, messaging, and community input frameworks

✅ Define market-leading strategies to grow and nurture player communities across various platforms

✅ Provide craft leadership, development opportunities, and set standards for internal and partner community teams

✅ Partner with other player-facing teams to deliver best-in-class player communications and escalation paths

✅ Define and measure KPIs for all community activities with clear reporting structures for stakeholders

✅ Own and expand creator community programs, including partner content creators and esports talent

✅ Manage strategic partnerships with key community platforms, such as the RuneScape Wiki

✅ Develop, maintain, and train staff on social media and in-game interaction guidelines and policy

✅ Ensure that all player-facing mods have the support and guardrails needed to interact with players

✅ Own and manage the community budget, ensuring community growth remains central to marketing investment

✅ Grow the community and social discipline at Jagex, defining team structure and outsource partners, and building succession plans

✅ Act as the binding force between Jagex and its communities on large activation events like Runefest

✅ Represent the collective player voice to development teams, providing insights and best practices for community-centric development

✅ Champion forward-facing community and social media projects using the latest technology

ASSUMPTION: This role requires a deep understanding of player sentiment and the ability to represent the collective player voice to development teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience and a strong track record in community management and social media strategies (5-10 years)

Required Skills:

• Excellent knowledge of various social platforms (Discord, Reddit, Twitter, Twitch, YouTube, FB/Instagram, Tiktok, etc.)
• Strong leadership skills, including the ability to inspire and motivate teams
• Solid understanding of player sentiment and community-first development
• Analytical mindset, with the ability to define and measure success criteria and KPIs
• Familiarity with emerging technologies like chat bots and AI in the context of community management
• Demonstrated ability to represent an organization as a thought leader in community and social media

Preferred Skills:

• Experience in the gaming industry
• Fluency in additional languages

ASSUMPTION: While experience in the gaming industry is not required, it would be beneficial for understanding the unique dynamics of gaming communities.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Director-level role in the UK gaming industry)

Benefits:

• Private Healthcare, including Dental Plan
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1
• Flexible working hours
• 25 days annual leave + Bank holidays & the option to buy/sell holidays

Working Hours: Full-time, with occasional travel to the office once per quarter

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in the UK gaming industry, with consideration for the required experience and the location of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games, with a focus on MMORPGs and live game development

Company Size: Medium (201-500 employees), offering a collaborative and innovative work environment

Founded: 2001, with a rich history in creating deep and engaging forever games

Company Description:

• Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide
• Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 300 million player accounts to its world and created a $1bn lifetime franchise revenue
• Jagex employs more than 600 people at its Cambridge headquarters and around the world at Pipeworks in North America, and Gamepires in Europe

Company Specialties:

• Online gaming
• Internet technology
• MMOs
• Casual gaming

Company Website: https://www.jagex.com/en-GB/careers

ASSUMPTION: Jagex's focus on live game development and community engagement makes it an ideal fit for a Director of Community Management & Social Media.

📊 Role Analysis

Career Level: Director-level, reporting directly to the VP of Marketing

Reporting Structure: This role will oversee internal and partner community teams, as well as manage strategic partnerships with key community platforms

Work Arrangement: Hybrid, with occasional travel to the office once per quarter

Growth Opportunities:

• Potential to expand the community and social media discipline at Jagex, defining team structure and outsource partners
• Opportunity to represent Jagex and its communities at large events like Runefest
• Possibility to champion forward-facing community and social media projects using the latest technology

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the future of community management and social media at Jagex.

🌍 Location & Work Environment

Office Type: Hybrid, with occasional travel to the Cambridge office once per quarter

Office Location(s): Jagex Ltd, Cambridge Science Park, Cambridge, Cambridgeshire CB4 0WA, GB

Geographic Context:

• Cambridge is a vibrant city with a strong tech industry, offering a high quality of life and excellent educational opportunities
• The Cambridge office is located in the Cambridge Science Park, providing a convenient and well-connected work environment
• The UK gaming industry is thriving, with numerous opportunities for networking and professional development

Work Schedule: Full-time, with occasional travel to the office once per quarter

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while occasional travel to the Cambridge office provides opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Strategic thinking and leadership skills
• Understanding of player sentiment and community-first development
• Analytical mindset and ability to define and measure KPIs
• Familiarity with emerging technologies in community management
• Cultural fit and alignment with Jagex's values

Application Tips:

• Highlight your experience in community management and social media strategies, with a focus on leadership and team management
• Tailor your resume to emphasize skills and experiences relevant to this role, such as cross-functional collaboration and budget management
• Prepare for interview questions that assess your strategic thinking, analytical skills, and cultural fit

ATS Keywords: Community Management, Social Media Strategies, Leadership, Player Sentiment, KPIs, Emerging Technologies, Gaming Industry

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on the candidate's experience in community management and social media strategies.

🛠️ Tools & Technologies

• Social media platforms (Discord, Reddit, Twitter, Twitch, YouTube, FB/Instagram, Tiktok, etc.)
• Community management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with various social media platforms and community management tools is essential for this role, while proficiency in data analysis and visualization tools would be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Embrace Fellowship: Collaborate and share openly
• Hone our Craft: Always learning and improving
• Honour our Vows: Be honest and transparent
• Be our Customers’ Heroes: Understand our team & player needs
• Seize The Day: Make the most of every opportunity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to player feedback
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you embody Jagex's values in your work?
• How do you stay up-to-date with emerging technologies in community management?
• How do you balance the need for data-driven decision-making with the need for adaptability and responsiveness to player feedback?

ASSUMPTION: Candidates should demonstrate a strong alignment with Jagex's values and a work style that is collaborative, data-driven, adaptable, and innovative.

⚠️ Potential Challenges

• Managing a remote team and maintaining a strong company culture
• Balancing the need for strategic, long-term planning with the need for adaptability and responsiveness to player feedback
• Navigating the unique dynamics of gaming communities and the gaming industry
• Managing a budget and ensuring community growth remains central to marketing investment

ASSUMPTION: These challenges can be overcome with strong leadership skills, a deep understanding of player sentiment, and a strategic, data-driven approach to community management.

📈 Similar Roles Comparison

• This role is unique in its focus on community-centric development and growth strategies across multiple gaming projects
• Unlike traditional marketing roles, this role requires a deep understanding of player sentiment and the ability to represent the collective player voice to development teams
• Career progression in this role could lead to a VP or C-level position in community management or marketing within the gaming industry

ASSUMPTION: This role offers a unique opportunity to shape the future of community management and social media within the gaming industry, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive community management strategy for a new MMORPG launch
• Expanding and managing a creator community program, including partner content creators and esports talent
• Representing Jagex and its communities at large events like Runefest, and defining the vision, strategy, and experiences for these events

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and innovative nature of this role, as well as the opportunity to make a significant impact on Jagex's games and communities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Jagex's games?
• What are the key priorities for this role in the first 3, 6, and 12 months?
• How does Jagex support the professional development and growth of its community management and social media teams?
• What is the company's approach to balancing long-term strategic planning with adaptability and responsiveness to player feedback?
• How does Jagex measure the success of its community management and social media strategies?

ASSUMPTION: These interview questions will help candidates assess the strategic fit of the role, the company's approach to professional development and growth, and the company's approach to measuring success in community management and social media.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in community management and social media strategies, with a focus on leadership and team management
• Prepare a cover letter that demonstrates your understanding of the role and your alignment with Jagex's values
• Prepare for interview questions that assess your strategic thinking, analytical skills, and cultural fit
• Follow up with the hiring manager one week after your final interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.