Director of Content

📌 Core Information

🔹 Job Title: Director of Content

🔹 Company: Personetics

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a global content strategy to enhance brand awareness and generate demand.
• Managing a diverse portfolio of content, including customer case studies, product-centric content, thought leadership, and more.
• Collaborating closely with cross-functional teams to ensure content relevance and impact.
• Acting as a brand steward, maintaining voice, tone, and messaging consistency across all content.

ASSUMPTION: This role requires a strategic and creative leader with a strong background in B2B content marketing, fintech, and enterprise software marketing to drive success.

📋 Key Responsibilities

✅ Develop and lead the global content strategy to support brand awareness, market positioning, and pipeline generation across regions.

✅ Create and manage a diverse portfolio of content, including customer case studies, product-centric content, executive-level thought leadership, and more.

✅ Translate complex fintech and software topics into clear, compelling messaging for non-technical business decision-makers.

✅ Collaborate closely with product marketing, sales, customer success, and regional marketing teams to ensure content relevance and impact.

✅ Manage and grow a high-performing content team, as well as freelancers and agency partners.

✅ Own the editorial calendar and ensure consistent storytelling across all channels and formats.

✅ Ensure content is optimized for SEO/AIO, aligned with lead generation goals, and measured for performance.

✅ Support global go-to-market campaigns and events driven by regional field marketing managers, with tailored content.

ASSUMPTION: The role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience).

Experience: 8+ years of experience in B2B content marketing, with at least 3 years in a leadership role.

Required Skills:

• Proven experience developing content for fintech or financial services audiences.
• Strong background in enterprise software marketing.
• Demonstrated ability to simplify complex, technical subject matter into accessible, benefit-driven content.
• Skilled storyteller and editor with an eye for both narrative and detail.
• Experience managing cross-functional teams and working across geographies.
• Knowledge of SEO/AIO, digital marketing, marketing automation, and performance measurement.
• Ability to thrive in a fast-paced, high-growth environment with flexibility for shifting priorities.

Preferred Skills:

• None specified.

ASSUMPTION: Candidates with a proven track record in B2B content marketing, fintech, and enterprise software marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Director of Content role in the financial services sector, with 10+ years of experience, in Israel is approximately ₪450,000 - ₪650,000 per year (USD $130,000 - $185,000).

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Paid time off

Working Hours: Full-time (40 hours/week), with flexibility for remote work.

ASSUMPTION: The salary range is estimated based on market data for similar roles in the region, and benefits are typical for companies of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Personetics operates in the competitive and dynamic financial services industry, focusing on cognitive banking and AI-powered solutions.

Company Size: Personetics is a mid-sized company with 201-500 employees, providing a supportive environment for growth and innovation.

Founded: Personetics was founded in 2011, with a history of growth and success in the AI and fintech spaces.

Company Description:

• Personetics is a pioneer in transforming how banks build and monetize customer relationships using AI-powered solutions.
• The company enables banks to respond dynamically to customers' evolving financial needs by providing relevant and timely insights.
• Personetics supports leading financial institutions across 35 global markets, with 150 million active monthly users.

Company Specialties:

• Financial Services
• Personalized customer experience
• Financial Customer Journey
• AI and Artificial Intelligence
• Banking and FinTech
• Banking Technology
• Financial Wellness
• Hyper Personalization
• Banking Software
• Open Banking

Company Website: personetics.com

ASSUMPTION: Personetics' focus on AI and innovation creates an environment that values cutting-edge technology and data-driven decision-making.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The Director of Content will lead a team of writers, video producers, and potentially other content specialists, while collaborating with cross-functional teams across the organization.

Work Arrangement: This role is remote, with the expectation of some overlap with the company's core working hours (Israel Standard Time, UTC+3).

Growth Opportunities:

• Potential career progression into a VP or Chief Content Officer role, as the company continues to grow and expand its content efforts.
• Opportunities to work on high-impact projects and campaigns, driving significant business results and enhancing personal skills and expertise.
• Chance to gain experience working in a dynamic, global fintech environment, with exposure to diverse markets and cultures.

ASSUMPTION: Success in this role may lead to increased responsibilities and leadership opportunities within the organization.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement.

Office Location(s): Israel (Remote)

Geographic Context:

• Israel has a thriving tech industry, with a strong focus on AI, fintech, and cybersecurity.
• The country offers a high quality of life, with a diverse culture, vibrant cities, and beautiful landscapes.
• Israel's time zone (UTC+3) allows for effective collaboration with both European and North American teams.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and potential overlap with core working hours (Israel Standard Time, UTC+3).

ASSUMPTION: Working remotely in Israel may require some adjustment to time zones and working hours for candidates based outside the region.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications.
• Subsequent interviews with the hiring manager (CMO) and other team members to discuss the role, responsibilities, and fit.
• Final interview with senior leadership to discuss career growth, company culture, and next steps.

Key Assessment Areas:

• Content strategy and vision
• Portfolio of past work and relevant examples
• Ability to simplify complex topics and tell compelling stories
• Leadership and team management skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant content marketing, fintech, and enterprise software experience.
• Prepare a portfolio showcasing your best work, including customer case studies, thought leadership pieces, and product marketing content.
• Be ready to discuss your approach to content strategy, storytelling, and team management during the interview process.

ATS Keywords: B2B content marketing, fintech, enterprise software marketing, storytelling, editing, SEO/AIO, digital marketing, marketing automation, performance measurement, cross-functional team management, content strategy, customer storytelling, product marketing, demand generation, brand stewardship

ASSUMPTION: The application process may involve assessments or case studies to evaluate candidates' content creation and strategic thinking skills.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Adaptable and flexible
• Collaborative and team-oriented
• Results-focused and proactive

Self-Assessment Questions:

• How do you ensure that your content strategy aligns with business objectives and market trends?
• Can you provide an example of a time when you had to simplify complex, technical information for a non-technical audience?
• How do you approach managing and growing a high-performing content team?

ASSUMPTION: Candidates who demonstrate a strong fit with Personetics' values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a global content calendar and ensuring consistency across multiple regions and languages.
• Balancing the need for strategic, long-term content planning with the demands of short-term, tactical projects.
• Adapting to the fast-paced, dynamic nature of the fintech industry and staying up-to-date with the latest trends and technologies.
• Working remotely and managing a team across different time zones and cultures.

ASSUMPTION: Success in this role requires strong project management, communication, and adaptability skills to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other Director of Content roles, this position places a stronger emphasis on fintech and enterprise software marketing experience.
• In the financial services industry, content marketing plays a critical role in driving brand awareness, market positioning, and demand generation, making this role particularly impactful.
• Career progression in this role may lead to opportunities in fintech, marketing, or general management, depending on the candidate's interests and skills.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a comprehensive content strategy for a global fintech conference, including keynote speeches, panel discussions, and supporting materials.
• Creating a series of customer case studies that highlight the success of Personetics' AI-powered solutions in improving customer engagement and loyalty.
• Producing a thought leadership report on the future of banking, featuring insights from industry experts and data-driven analysis.

ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Content may lead, focusing on strategic, innovative, and impactful content.

❓ Key Questions to Ask During Interview

• How does Personetics approach global content localization and adaptation for different markets?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most significant content challenges facing the company in the next 12-24 months, and how can this role address them?
• How does Personetics support the professional development and growth of its content team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing, fintech, and enterprise software experience.
• Prepare a portfolio showcasing your best work, including customer case studies, thought leadership pieces, and product marketing content.
• Be ready to discuss your approach to content strategy, storytelling, and team management during the interview process.
• Follow up with the hiring manager (CMO) one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.