📌 Core Information
🔹 Job Title: Director of Content
🔹 Company: TEGNA Inc.
🔹 Location: WXIA WATL-TV Atlanta
🔹 Job Type: Full-time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and inspiring a content team to deliver impactful journalism across all platforms
- Overseeing content operations and collaborating with news and digital directors to execute a unified editorial strategy
- Driving alignment and collaboration between broadcast and digital to ensure excellence in breaking news, enterprise reporting, and investigative storytelling
- Hiring, coaching, and developing high-performing newsroom talent
- Promoting an inclusive, empowering newsroom culture rooted in accountability, innovation, and shared success
ASSUMPTION: This role requires a strategic, audience-focused leader with a proven track record in content management and a deep understanding of local journalism.
📋 Key Responsibilities
✅ Lead and inspire a content team that delivers smart, bold journalism with impact and utility—on every platform
✅ Drive alignment and collaboration between broadcast and digital to ensure excellence in breaking news, enterprise reporting, and investigative storytelling
✅ Lead the 11Alive news team to develop and execute 11Alive’s editorial strategy and content plan
✅ Shape the day-to-day and long-term content priorities, using research and analytics to meet goals and expand reach
✅ Hire, coach, and develop high-performing newsroom talent—on camera and behind the scenes
✅ Lead content quality reviews and provide regular feedback that strengthens storytelling and audience relevance
✅ Promote strong collaboration across departments, including news, marketing, and community engagement
✅ Champion an inclusive, empowering newsroom culture rooted in accountability, innovation, and shared success
✅ Stay on top of trends in AI, streaming, social, and emerging tech—and push our team to be out front
✅ Oversee content budget in partnership with station leadership
✅ Embody and uphold TEGNA’s values: truth, transparency, smart work, ethics, and winning with integrity
ASSUMPTION: This role requires a strong leader who can navigate change, manage complex teams and projects, and make strategic decisions to drive audience growth and impact.
🎯 Required Qualifications
Education: Bachelor’s degree in journalism, communications, or a related field
Experience: 7+ years in content leadership roles, with a track record of growing audience and impact
Required Skills:
- Proven success managing complex teams and projects across digital, broadcast, and social
- Experience leading newsrooms through change and transformation
- Stellar editorial judgment and deep understanding of ethical journalism principles
- Confidence navigating digital production tools, social platforms, and real-time analytics
- Outstanding communication skills and the ability to coach, develop, and inspire top talent
- Passion for local journalism—and a love for serving diverse communities
Preferred Skills:
- Experience with AI, streaming, and emerging tech in journalism
- Fluency in Spanish or other languages spoken in the local community
ASSUMPTION: Candidates with experience in leading content teams in a broadcast news environment and a strong understanding of local journalism will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Content role with 7+ years of experience in a top 50 market)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching (100% match for the first 4% of pay, vested immediately)
- Nine free virtual doctor’s appointments with a physician through Teladoc
- Twelve free annual therapy sessions with a licensed clinician through Spring Health
- Generous paid time off and nine paid holidays per year
Working Hours: Full-time, Monday-Friday, with flexibility for breaking news and special events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1955 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television.
- TEGNA produces trusted, impactful, and innovative content across platforms, with award-winning journalists recognized for their work.
Company Specialties:
- Broadcast television
- Digital media
- News and information services
- Multicast networks
Company Website: TEGNA.com
ASSUMPTION: TEGNA is a well-established media company with a strong focus on local news and community service. This role offers the opportunity to work for a large, publicly-traded organization with significant resources and a commitment to journalistic excellence.
📊 Role Analysis
Career Level: Senior-level management
Reporting Structure: This role reports directly to the Vice President of News and will oversee the News Director, Digital Director, and other news managers.
Work Arrangement: On-site, with flexibility for remote work during breaking news or special events
Growth Opportunities:
- Potential to advance to a Vice President or Executive-level role within the company
- Opportunities to lead special projects or initiatives
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential within a large, established media organization. Successful candidates will have the opportunity to make a significant impact on the company's news operations and advance their careers.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative newsroom environment
Office Location(s): WXIA WATL-TV Atlanta, 1100 Circle 75 Parkway, Atlanta, GA 30339
Geographic Context:
- Atlanta is the most populous city in Georgia and the ninth-most populous city in the United States.
- The city is known for its diverse culture, vibrant arts scene, and thriving economy.
- Atlanta is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and development.
Work Schedule: Full-time, Monday-Friday, with flexibility for breaking news and special events
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a strong focus on collaboration and teamwork. Successful candidates will thrive in a high-pressure, deadline-driven environment and be able to manage multiple priorities and projects simultaneously.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the News Director or a member of the news management team
- In-person interview with the Vice President of News and other members of the news leadership team
- Final interview with the General Manager of the station
Key Assessment Areas:
- Content strategy and vision
- Leadership and management skills
- Editorial judgment and news decision-making
- Cultural fit and alignment with TEGNA's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your content leadership experience and the impact you've made in previous roles
- Prepare for behavioral interview questions that focus on your leadership style, decision-making process, and ability to manage change
ATS Keywords: Content leadership, audience engagement, team management, editorial strategy, digital production, social media, analytics, coaching, local journalism, storytelling, collaboration, innovation, ethical journalism, communication, diversity, community engagement
ASSUMPTION: The application process for this role is competitive, and successful candidates will have a strong track record in content leadership and a deep understanding of local journalism. Applicants should be prepared to provide specific examples of their experience and accomplishments in their resume and cover letter.
🛠️ Tools & Technologies
- Newsroom computer systems (e.g., iNews, ENPS)
- Digital production tools (e.g., Adobe Premiere Pro, Avid Media Composer)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Real-time analytics tools (e.g., Google Analytics, SocialBlade)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Successful candidates will have experience with industry-standard newsroom computer systems, digital production tools, and social media platforms. Familiarity with real-time analytics tools and content management systems is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Truth: We demand the truth in our reporting and in our relationships with colleagues, partners, and the communities we serve.
- Transparency: We are open and honest in our communication and decision-making processes.
- Smart work: We work efficiently and strategically, leveraging data and technology to drive results.
- Ethics: We act with integrity and respect in all our interactions, both internally and externally.
- Winning with integrity: We strive to be the best at what we do, while always adhering to our values and ethical standards.
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Adaptable and responsive to change
- Data-driven and strategic
- Committed to journalistic excellence and community service
Self-Assessment Questions:
- How do you embody TEGNA's values in your leadership style?
- How do you navigate change and transformation in a newsroom environment?
- How do you foster a collaborative and inclusive work culture that promotes diversity, equity, and inclusion?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with TEGNA's values and a commitment to journalistic excellence. They will also be able to navigate change and transformation in a dynamic newsroom environment and foster a collaborative and inclusive work culture.
⚠️ Potential Challenges
- Managing a large and diverse content team with varying levels of experience and expertise
- Balancing the demands of breaking news and enterprise reporting with long-term content strategy and planning
- Adapting to the evolving media landscape and emerging technologies in journalism
- Maintaining a strong work-life balance in a fast-paced and high-pressure environment
ASSUMPTION: Successful candidates will be able to manage complex teams and projects, navigate change, and balance the demands of breaking news with long-term content strategy. They will also be able to adapt to the evolving media landscape and maintain a strong work-life balance.
📈 Similar Roles Comparison
- This role is similar to other Director of Content positions in broadcast media, but with a focus on local journalism and community service
- Compared to digital-only content roles, this position requires a strong understanding of broadcast news and the ability to manage a team of on-air talent and producers
- Career path for this role may include advancement to Vice President or Executive-level positions within the company
ASSUMPTION: This role offers a unique opportunity to lead content operations for a large broadcast news organization with a strong commitment to local journalism and community service. Successful candidates will have experience in broadcast news and a deep understanding of local journalism.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for a major news event or election
- Launching a new digital platform or streaming service for the news organization
- Leading a team of journalists to produce an in-depth investigative series or documentary
ASSUMPTION: These sample projects demonstrate the strategic and leadership skills required for this role, as well as the ability to manage complex teams and projects in a fast-paced news environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall news strategy for the station and the company?
- What are the biggest challenges facing the newsroom, and how can this role help address them?
- How does the company support the growth and development of its content leaders?
- What opportunities are there for collaboration and partnership with other departments within the company?
- How does the company measure the success of its content strategies, and how can this role contribute to that process?
ASSUMPTION: These interview questions are designed to provide insight into the strategic priorities and growth opportunities for this role, as well as the company's commitment to journalistic excellence and content leadership.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TEGNA Inc. careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership style, decision-making process, and ability to manage change
- If selected for an interview, be prepared to provide specific examples of your content leadership experience and the impact you've made in previous roles
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
