Director of Content

Here's the based on the provided data:

📌 Core Information

🔹 Job Title: Director of Content

🔹 Company: TEGNA Inc.

🔹 Location: Tampa, FL

🔹 Job Type: Full-Time, On-Site

🔹 Category: Broadcast Media

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Senior

🔹 Remote Status: Not Remote

🚀 Job Overview

Key aspects of this role include:

• Leading news operations and content strategy across TEGNA's Florida stations in Tampa (WTSP) and Jacksonville (WTLV/WJXX)
• Direct oversight of Tampa's newsroom, ensuring a unified vision and consistent delivery of excellence in journalism across television, streaming, and digital platforms
• Developing talent, training, and mentoring teams to drive audience engagement and business growth
• Collaborating with station leadership to develop and execute statewide strategies that drive audience engagement and business growth
• Spearheading and leading Florida statewide initiatives, including severe weather, hurricane planning, and investigative reporting

ASSUMPTION: This role requires a strategic leader with a passion for storytelling and innovation to make a substantial impact in the media landscape. The ideal candidate has excellent news judgment, strong management skills, and the ability to own the big story each day, turn performance metrics into action, and explore new revenue opportunities through creative content initiatives.

📋 Key Responsibilities

✅ Content Strategy Development: Create and execute a robust content strategy to drive audience growth and achieve revenue targets across various platforms and markets

✅ Team Leadership: Train, develop, lead, and manage the Florida statewide content team, including Jacksonville and the Statewide Digital Director

✅ Content Creation Oversight: Supervise content production for linear, streaming, and digital formats, ensuring accuracy, engagement, relevance, and alignment with audience interests

✅ Performance Analysis: Monitor and analyze content performance, making data-driven adjustments to enhance effectiveness

✅ Innovative Storytelling: Champion creative storytelling and enterprising reporting, integrating focus into all Florida content strategies that can deliver impactful journalism and develop a digital-first road map in line with the strategic vision

✅ Weather and Investigative Strategy: Spearhead and lead Florida statewide initiatives, including severe weather, hurricane planning, and investigative reporting

✅ Breaking News: Ability to manage live, breaking news situations with a professional, calm but urgent composure while quickly and accurately prioritizing stories. Must demonstrate calm and decisive leadership in breaking news coverage

✅ Technology Integration: Implement new technologies to streamline workflows, while optimizing and improving Florida content creation efficiency

✅ Revenue Optimization: Leverage and maximize data insights to enhance revenue opportunities and increase market share through strategic insights

✅ Stakeholder Reporting: Ensure accurate and timely reporting for Tampa Newsroom and Florida leadership and corporate stakeholders

✅ Industry Representation: Represent the company at content events, demonstrating thought leadership and expertise within the industry

✅ Culture Building: Cultivate and foster a culture of innovation, adaptability, and high performance within the Tampa and Florida content teams

ASSUMPTION: This role requires strong journalistic judgment, strategic leadership skills, and the ability to manage multi-market teams. The ideal candidate has a proven track record of mentoring, training, and leadership development, with a minimum of 10 years of experience in media content, including 4-5 years in a leadership role.

💰 Required Qualifications

Education: Bachelor’s degree in journalism, communications, or a related field

Experience: Minimum of 10 years of experience in media content, with at least 4-5 years in a leadership role with a proven track record of mentoring, training, and leadership development

Required Skills:

• Proven ability to develop and execute successful content strategies
• Strong news judgment and excellent management skills
• Ability to lead and motivate high-performing multi-market teams
• Strategic, agile thinking and adaptability in high-pressure situations
• Strong communication and relationship-building skills
• Proven ability to manage live, breaking news situations with calm and decisive leadership
• Familiarity with digital, streaming production, and platforms
• Active social media skills

Preferred Skills:

• Fluency in Spanish
• Experience with investigative journalism
• Knowledge of the Florida market

ASSUMPTION: This role requires a strategic leader with a passion for storytelling and innovation. The ideal candidate has a proven track record of driving audience engagement and business growth through innovative content strategies and strong leadership skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and market conditions)

Benefits:

• Medical Plan Options: Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Dental Coverage: Access to dental care coverage
• Eye Care Coverage: Access to eye care coverage
• Fertility, Surrogacy, and Adoption Assistance: Financial assistance for fertility treatments, surrogacy, and adoption
• Disability and Life Insurance: Access to disability and life insurance
• 401(k) Program: 100% company match for contributions made up to 4% of pay, with immediate vesting
• Free Virtual Doctor’s Appointments: Nine free virtual doctor’s appointments with a physician through Teladoc
• Free Annual Therapy Sessions: Twelve free annual therapy sessions with a licensed clinician through Spring Health
• Paid Time Off (PTO): Generous PTO benefit
• Paid Holidays: Nine paid holidays per year

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and TEGNA's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1987

Company Description:

• As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. is an innovative media company that serves the greater good of our communities
• Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions
• With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide
• TEGNA also owns leading multicast networks True Crime Network, Twist and Quest
• TEGNA offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service

Company Specialties:

• Broadcasting
• Digital Media
• Content Creation
• Marketing Solutions
• Investigative Journalism

Company Website: TEGNA.com

ASSUMPTION: TEGNA is a well-established company in the broadcast media industry, with a strong focus on serving local communities and driving audience engagement through innovative content strategies.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the President and General Manager of Florida

Work Arrangement: Hybrid (On-site and remote work)

Growth Opportunities:

• Potential to lead and influence content strategy across multiple markets
• Opportunity to develop and mentor talent within the content team
• Potential to drive innovation and change in the broadcast media industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on TEGNA's content strategy and drive innovation in the broadcast media industry.

🌍 Location & Work Environment

Office Type: On-site (Tampa, FL)

Office Location(s): 8350 Broad Street, Suite 2000, Tysons, VA 22102, US

Geographic Context:

• Tampa, FL is located on the west coast of Florida, with a humid subtropical climate
• The Tampa Bay area has a diverse population and a growing media market
• The cost of living in Tampa is generally lower than in other major Florida cities

Work Schedule: Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for breaking news coverage)

ASSUMPTION: This role is based in Tampa, FL, with a work environment that requires on-site presence for effective leadership and collaboration. The role may also require occasional travel to Jacksonville, FL, and other TEGNA markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Content strategy development and execution
• Leadership and management skills
• News judgment and decision-making
• Adaptability in high-pressure situations
• Cultural fit and alignment with TEGNA's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
• Research TEGNA's company culture and mission to demonstrate your fit and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, team, and company to showcase your interest and engagement

ATS Keywords: Content strategy, leadership, management, news judgment, breaking news, team leadership, digital media, broadcast journalism, investigative journalism, revenue optimization, stakeholder reporting, industry representation, culture building, digital proficiency, communication, problem-solving, strategic leadership

ASSUMPTION: TEGNA's application process is designed to assess candidates' skills, experience, and cultural fit for the role. Applicants should be prepared to demonstrate their leadership, management, and problem-solving skills, as well as their understanding of TEGNA's mission and values.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity, Equity, and Inclusion

Work Style:

• Collaborative
• Adaptable
• Innovative
• Results-driven
• Customer-focused

Self-Assessment Questions:

• How do your personal values align with TEGNA's company values?
• Can you provide an example of a time when you demonstrated innovation in a leadership role?
• How do you handle feedback and criticism, and how have you used it to improve your leadership skills?

ASSUMPTION: TEGNA values candidates who demonstrate strong alignment with their company values, as well as the ability to work collaboratively, adapt to change, and drive results in a customer-focused environment.

⚠️ Potential Challenges

• Managing multiple markets and teams remotely may present unique challenges
• Balancing content strategy development with day-to-day newsroom management
• Adapting to changes in the broadcast media industry and evolving audience preferences
• Managing breaking news situations and maintaining calm and decisive leadership

ASSUMPTION: This role may present challenges related to managing multiple markets and teams remotely, balancing strategic development with day-to-day management, and adapting to changes in the broadcast media industry. Strong leadership, strategic thinking, and adaptability will be essential to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other senior content leadership positions in broadcast media, but with a unique focus on driving audience engagement and business growth across multiple markets
• Unlike other roles, this position requires a strong understanding of the Florida media market and the ability to lead statewide content initiatives
• This role offers the opportunity to lead and influence content strategy across multiple markets, rather than being limited to a single station or market

ASSUMPTION: This role offers a unique opportunity to lead content strategy across multiple markets, with a focus on driving audience engagement and business growth in the Florida media market. Candidates should be prepared to demonstrate their understanding of the Florida media landscape and their ability to lead statewide content initiatives.

📝 Sample Projects

• Developing a statewide content strategy that drives audience engagement and business growth
• Managing a team of journalists and producers to deliver high-quality content across multiple platforms
• Leading breaking news coverage and ensuring accurate, engaging, and relevant content
• Implementing new technologies to streamline workflows and improve content creation efficiency

ASSUMPTION: These sample projects highlight the strategic, leadership, and management aspects of the role, as well as the need for strong journalistic judgment and adaptability in high-pressure situations.

❓ Key Questions to Ask During Interview

• How does this role fit into TEGNA's long-term content strategy and growth plans?
• What are the key priorities for the first 90 days in this role?
• How does TEGNA support the professional development and growth of its content leaders?
• What are the key challenges facing the Florida media market, and how can this role address them?
• How does TEGNA measure the success of its content strategies, and how can this role contribute to improving those metrics?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, TEGNA's content strategy, and the Florida media market. They also provide an opportunity for the candidate to demonstrate their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for a phone or video screening with the hiring manager, focusing on your leadership, management, and problem-solving skills
• Research TEGNA's company culture and mission to demonstrate your fit and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, team, and company to showcase your interest and engagement

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.