- Job Title: Director of Content Design
- Company: Pleo
- Location: Denmark, Spain, Portugal, UK and remote in those locations
- Job Type: Full-time, Hybrid
- Category: Content Design, Fintech
- Date Posted: 2025-04-10
- Experience Level: 5-10 years
- Remote Status: Hybrid (with remote options)
🚀 Job Overview
Key aspects of this role include:
- Building and scaling a new high-performing Content Design function at Pleo
- Ensuring effective communication across global markets
- Hands-on execution of UX content strategies
- Leading a team of content designers
ASSUMPTION: This role requires a strong strategic thinker who can balance immediate execution with long-term planning.
📋 Key Responsibilities
- 🌟 Build and scale the Content Design function: Hire and manage a team of content designers, establish content systems, and deliver clear, effective communication across Pleo’s global markets.
- 🌟 Define the role of content design at Pleo: Work with stakeholders to understand business and product needs, and define the long-term vision for content design at Pleo.
- 🌟 Contribute to high-impact UX content work: Set the standard for quality and drive adoption, activation, and retention through well-crafted UX content.
- 🌟 Establish content testing frameworks: Implement a content testing framework, run A/B experiments, and use analytics tools to track and optimize content performance.
- 🌟 Collaborate with cross-functional teams: Work closely with product design, user research, brand, marketing, localization, and other teams to ensure consistent and effective communication.
ASSUMPTION: This role requires a strong communicator who can work effectively with various teams and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications, or a related discipline). A Master's degree would be an asset.
- Experience: Proven experience (5-10 years) in content design, with a strong track record of building and scaling content design functions from scratch.
- Required Skills:
- Proven expertise in UX content strategy and execution
- Experience leading and mentoring content design teams
- Strong communication and collaboration skills
- Familiarity with fintech, compliance, or finance-related products
- Experience with content testing frameworks and analytics tools
- Preferred Skills:
- Experience with localization operations or speaking multiple languages
- Familiarity with UX content tools like Ditto or Frontitude
- Experience working with enterprise sales-led customers
ASSUMPTION: Candidates with experience in fast-paced, scale-up environments will thrive in this role.
💰 Compensation & Benefits
- Salary Range: €80,000 - €120,000 per year (based on experience and location)
- Benefits:
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
- Comprehensive private healthcare (depending on your location, coverage options include Vitality, Alan or Médis)
- 25 days of holiday + your public holidays
- Hybrid or fully remote working options
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Free mental health and well-being support with MyndUp
- Access to LinkedIn Learning for continuous skill development
- Paid parental leave
ASSUMPTION: The salary range is estimated based on market research for similar roles in the fintech industry and the company's size.
📌 Applicant Insights
🔍 Company Context
- Industry: Fintech, focusing on expense management and business spending solutions
- Company Size: Medium (501-1,000 employees)
- Founded: 2015
- Company Description: Pleo is a European spend management platform that helps businesses centralize their spending, pay, manage, and optimize expenses, invoices, and budgets. With Pleo, companies can pay, manage, and optimize their spending, turning it into a key driver of business success.
- Company Specialties: Expense management, company credit cards, accounting, payments, corporate cards, fintech, business spending, reimbursements, per diem, bookkeeping, and SaaS.
📊 Role Analysis
- Career Level: Senior leadership role, reporting directly to the Design Director
- Reporting Structure: This role will lead a team of 4-5 content designers and collaborate with various cross-functional teams.
- Work Arrangement: Hybrid, with the option for fully remote work. The role requires regular collaboration with teams based in Denmark, Spain, Portugal, and the UK.
- Growth Opportunities: As the first Director of Content Design, this role offers significant growth potential, including the opportunity to build and lead a high-performing team and shape the future of content design at Pleo.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to expand the team and make a significant impact on the company's success.
🌍 Location & Work Environment
- Office Type: Hybrid, with remote work options
- Office Location(s): Copenhagen, Denmark; London, UK; Stockholm, Sweden; Berlin, Germany; Madrid, Spain; Montreal, Canada; Lisbon, Portugal; and 35 other countries (remote)
- Geographic Context: Pleo operates in multiple countries, allowing for diverse perspectives and global market insights.
- Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement and global office locations provide a diverse and inclusive work environment, fostering collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission; 2. Phone or video screen with the HR team; 3. Technical assessment or case study; 4. On-site or virtual interview with the Design Director and other team members; 5. Final interview with the CEO or another senior leader.
- Key Assessment Areas: Content design skills, strategic thinking, leadership potential, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of Pleo's products and the fintech industry in your application materials.
- Be prepared to discuss your approach to content strategy, testing, and optimization during the interview process.
ASSUMPTION: Pleo's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for this strategic role.
🛠️ Tools & Technologies
- UX content tools (e.g., Ditto, Frontitude, or similar)
- Analytics tools (e.g., Looker)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
- Project management tools (e.g., Asana, Jira, or similar)
ASSUMPTION: Candidates should be comfortable learning and using new tools as needed to perform their job effectively.
👔 Cultural Fit Considerations
- Company Values: Champion the customer, succeed as a team, make it happen, build to scale
- Work Style: Collaborative, fast-paced, innovative, and customer-focused
- Self-Assessment Questions:
- How do you ensure that your content strategy aligns with Pleo's overall strategy and business objectives?
- How do you approach balancing the needs of self-serve SMB users and enterprise sales-led customers in your content strategy?
- How do you ensure that your content is clear, concise, and effective, even when dealing with complex financial workflows?
ASSUMPTION: Candidates who align with Pleo's values and work style will thrive in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Balancing immediate content needs with long-term strategy and scalability
- Collaborating effectively with cross-functional teams across multiple time zones
- Adapting to a fast-paced, evolving work environment
- Managing a team remotely, with members located in different countries
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to content design.
📈 Similar Roles Comparison
- Content Strategist vs. Content Designer: This role requires a strong strategic thinker with hands-on content design experience, making it a unique blend of both roles.
- Fintech vs. General Content Design: This role focuses on fintech and expense management, requiring a deep understanding of complex financial workflows and the ability to make them easy to understand.
- Leadership vs. Individual Contributor: This role offers significant leadership responsibilities, with the potential to grow and expand the content design team over time.
ASSUMPTION: This role is unique in its blend of strategic thinking, hands-on content design, and leadership responsibilities, making it an excellent fit for the right candidate.
📝 Sample Projects
- Developing a comprehensive content strategy for Pleo's global markets, ensuring consistency and effectiveness across all touchpoints
- Creating and implementing a content testing framework to optimize UX content performance and drive user engagement
- Collaborating with product design and user research teams to define user personas, user journeys, and content requirements for new features or products
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Director of Content Design role at Pleo.
❓ Key Questions to Ask During Interview
- How does Pleo support the professional development and growth of its content design team members?
- What are the most significant content design challenges facing Pleo in the next 12-24 months, and how can this role address them?
- How does Pleo measure the success of its content design efforts, and what key performance indicators (KPIs) does the company track?
- What is the expected timeline for hiring additional content designers, and how will the team structure evolve over time?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to driving content design success at Pleo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://pleo.io/en/careers/jobs/6523730003?gh_jid=6523730003).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for a phone or video screen with the HR team, focusing on your content design skills, strategic thinking, and cultural fit.
- Be ready to discuss your approach to content strategy, testing, and optimization during the interview process.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
