📌 Core Information
🔹 Job Title: Director of Enterprise Content Services
🔹 Company: Animalz
🔹 Location: San Diego, California, United States
🔹 Job Type: Remote (Americas)
🔹 Category: Advertising Services
🔹 Date Posted: May 30, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Senior Content Marketers and Associate Heads of Content to deliver high-quality, high-volume content for enterprise customers.
- Developing and executing strategic content programs within customers' existing marketing frameworks to drive measurable business outcomes.
- Managing a substantial book of business ranging from $100K-$150K in monthly revenue, with a key performance indicator of maintaining 93% customer and revenue retention.
- Growing the enterprise content services program to $250K+ monthly revenue within 12 months, with bonus incentives included.
ASSUMPTION: This role requires a deep understanding of enterprise B2B marketing teams, exceptional communication skills, and a desire to continually explore customers' technical subject matter. It involves refining the vision and operations for how Animalz serves its largest customers, ensuring consistent quality across high-volume deliverables while maintaining healthy margins and delivering white-glove service to enterprise customers.
📋 Key Responsibilities
✅ Customer Management
- Directly manage select enterprise accounts while overseeing team members handling other accounts.
- Develop targeted content strategies that enhance customers' existing marketing frameworks.
- Deliver premium service through strategic planning, weekly content, monthly reporting, and quarterly business reviews.
- Lead high-stakes customer meetings and navigate complex approval processes with Director/VP-level stakeholders.
- Establish clear expectations, manage project scope, and guide change management processes when customers undergo organizational restructuring.
✅ Refining Operations to Ensure Quality
- Implement robust review processes to consistently exceed customer quality expectations.
- Drive key metrics: customer retention, talent retention, account margins, and customer KPIs.
- Design and execute exceptional customer onboarding that sets a strong foundation in the first 45 days.
- Collaborate with Animalz leadership on strategic capacity planning, balancing full-time and freelance resources to meet account demands while maintaining quality.
- Balance customer-directed work with proactive strategic initiatives and independent research.
✅ Managing the Team
- Lead and develop a team of 3+ Senior Content Marketers, Associate Heads of Content, and Heads of Content.
- Build and manage both full-time staff and freelance network for scalable content production.
- Maintain strong relationships with editors to ensure consistent quality across deliverables.
- Foster talent retention through effective coaching, mentorship, and professional development.
✅ Growing the Program
- Execute a vision for scaling enterprise content services to $250K+ monthly revenue.
- Partner with Sales to identify new opportunities and generate valuable referrals/case studies.
- Translate high-level strategies into actionable quarterly roadmaps that drive growth.
- Connect content initiatives directly to customer business metrics (MQLs, pipeline influence).
- Help market the enterprise program both internally and externally in collaboration with the Director of Marketing.
ASSUMPTION: The role requires a strategic mindset to balance customer-directed work with proactive initiatives, ensuring consistent quality across high-volume deliverables while maintaining healthy margins and driving business growth.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, English, or a related field.
Experience:
- 6-10 years of experience in B2B marketing, with at least 3-5 years leading content teams in enterprise environments.
- Proven track record managing enterprise content programs with substantial budgets (≥$500K annually).
- Demonstrated impact on pipeline influence and revenue metrics.
Required Skills:
- Deep understanding of enterprise B2B SaaS marketing structures and stakeholder dynamics.
- Proven track record managing relationships at Director/VP level.
- Experience building systems for high-volume content production.
- Expertise in AI-assisted content workflows and quality assurance.
- Strong analytical, communication, and leadership skills.
- Proven ability to grow and retain customer accounts with high retention rates.
- Experience scaling team capacity while maintaining quality and profitability.
Preferred Qualifications:
- Experience with AI-assisted content creation tools.
- Familiarity with enterprise B2B SaaS marketing technology stacks.
- Knowledge of enterprise B2B SaaS marketing data and analytics platforms.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 USD annually plus possible incentive-based compensation.
Benefits:
- Health & vision insurance (or wellness stipend for non-US team members).
- 401(k) retirement plan (US only).
- Unlimited PTO policy.
- Flexible working schedule.
- Team lunch stipend.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2015
Company Description: Animalz is a content marketing agency that strives to create the best content on the web. Our focus is on written content that helps companies educate and inform their audiences (executives, managers, and other specialized professionals in their field) on strategies and tactics for being successful in their work.
Company Specialties: content marketing and content marketing strategy
Company Website:
https://www.animalz.co/
📊 Role Analysis
Career Level: Mid-Senior
Reporting Structure: This role reports directly to the CEO and works closely with the Director of Marketing.
Work Arrangement: Fully remote, Americas (US time zones preferred)
Growth Opportunities:
- Potential to expand the book of business beyond $250K monthly revenue within 12 months.
- Opportunities to grow within the enterprise content services team and Animalz as the company continues to expand.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): San Diego, California, United States
Geographic Context:
- San Diego, California, is known for its Mediterranean climate, beaches, and outdoor activities.
- The cost of living in San Diego is relatively high compared to other cities in the United States.
Work Schedule: Flexible, with a focus on results and deliverables rather than hours worked.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the Hiring Manager.
2. In-depth interview with the CEO and other team members.
3. Final interview with the CEO to discuss cultural fit and next steps.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Experience managing enterprise-level customer relationships.
- Ability to lead and develop a team of content marketers.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your experience managing enterprise-level customer relationships, leading teams, and driving strategic initiatives.
- Familiarize yourself with Animalz's values and be prepared to discuss how you embody them in your work.
ATS Keywords: enterprise content services, B2B marketing, customer management, team leadership, strategic thinking, AI tools, quality assurance, change management, business acumen, enterprise navigation
🛠️ Tools & Technologies
- AI-assisted content creation tools (e.g., Copy.ai, Frase.io)
- Enterprise B2B SaaS marketing technology stacks (e.g., Marketo, Pardot)
- Enterprise B2B SaaS marketing data and analytics platforms (e.g., Tableau, Looker)
👔 Cultural Fit Considerations
Company Values:
- Value Over Vanity: Focus on customer impact and long-term results.
- Two Steps Ahead: Proactive and strategic approach to problem-solving.
- Power Source; Not Power Trip: Lead through service and collaboration.
- Pursue Mastery: Continuous learning and improvement.
- Left Brain, Right Brain, Robot Brain: Balance creativity, analysis, and smart use of technology.
- In the Arena: Experiment boldly and contribute to thought leadership.
Work Style:
- Animalz values a results-driven, flexible, and collaborative work environment.
- The company encourages open communication, active listening, and continuous feedback.
Self-Assessment Questions:
1. How do you embody Animalz's values in your work, and how have they influenced your career growth?
2. Describe a time when you had to navigate a complex enterprise-level customer relationship, and how did you ensure a successful outcome?
3. How do you approach balancing customer-directed work with proactive strategic initiatives, and how do you ensure consistent quality across high-volume deliverables?
🛑 Potential Challenges
1. Managing a substantial book of business with a key performance indicator of maintaining 93% customer and revenue retention.
2. Scaling the enterprise content services program to $250K+ monthly revenue within 12 months.
3. Balancing customer demands with business profitability while maintaining healthy margins.
4. Navigating organizational restructuring and evolving priorities within enterprise customer accounts.
📈 Similar Roles Comparison
1. This role differs from other enterprise content services roles in its focus on driving strategic content programs within customers' existing marketing frameworks and maintaining high customer retention rates.
2. The role requires a deeper understanding of enterprise B2B SaaS marketing structures and stakeholder dynamics compared to other content marketing roles.
3. Career path comparison: This role offers significant growth opportunities, with the expectation to expand the book of business beyond $250K monthly revenue within 12 months.
📝 Sample Projects
1. Developing a comprehensive content strategy for an enterprise-level customer, aligning with their existing marketing framework and driving measurable business outcomes.
2. Managing a high-stakes customer meeting with Director/VP-level stakeholders, navigating complex approval processes, and ensuring project scope and change management processes are effectively managed.
3. Implementing a robust review process to consistently exceed customer quality expectations, driving key metrics such as customer retention, talent retention, account margins, and customer KPIs.
💡 Key Questions to Ask During Interview
1. How does Animalz support the growth and development of its enterprise content services team members?
2. What are the most significant challenges facing the enterprise content services team in the next 12 months, and how can this role address them?
3. How does Animalz measure the success of its enterprise content services, and how can this role contribute to improving those metrics?
4. What are the most important qualities Animalz looks for in a candidate for this role, and how can I demonstrate that I possess them?
5. How does Animalz approach balancing customer-directed work with proactive strategic initiatives, and how can this role ensure consistent quality across high-volume deliverables while maintaining healthy margins?
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