📌 Core Information
🔹 Job Title: Director of Content Marketing
🔹 Company: CoLab Software
🔹 Location: Canada, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating exceptional pillar content that drives engagement and action
- Leading content development from concept to publish, orchestrating all moving parts
- Collaborating with cross-functional teams, including marketing leadership, brand designers, and external partners
- Working with technical audiences to create insightful, high-quality content
- Contributing strategic ideas during campaign planning
ASSUMPTION: This role requires a strong blend of content creation, project management, and strategic thinking skills. Candidates should have experience working with technical audiences and be comfortable learning complex topics quickly.
📋 Key Responsibilities
✅ Develop high-quality pillar content (long-form, video, multimedia) for strategic marketing campaigns
✅ Conduct deep research, interviews, and analysis to inform content
✅ Collaborate with brand design to bring content to life visually
✅ Partner with demand generation to support distribution across channels
✅ Own end-to-end content workflows, including freelancers and external partners
✅ Contribute strategic ideas during campaign planning
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. Candidates should be comfortable working independently and driving projects forward.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)
Experience: 6+ years in content marketing, journalism, or a related field
Required Skills:
- Proven ability to create content that drives engagement, shares, and discussion
- Strong command of editorial judgment, narrative structure, and voice
- Experience working with or marketing to technical audiences
- Outstanding project management and communication skills
Preferred Skills:
- Background in SaaS, industrial tech, or engineering-focused markets
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on industry standards for a Director of Content Marketing with 6+ years of experience in a similar role and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on engineering collaboration and design review processes
Company Size: 51-200 employees (mid-sized company, offering opportunities for growth and impact)
Founded: 2017 (young, growing company with a clear mission)
Company Description:
- CoLab Software helps mechanical engineering teams bring life-changing products to market years sooner
- Their product, CoLab, is a Design Engagement System that helps engineering teams review designs together, catch preventable mistakes, and make better decisions—faster
- Companies like Ford, Komatsu, and Johnson Controls use CoLab to build the next generation of physical products
Company Specialties:
- Engineering collaboration
- Computer-aided design
- Software development
- Mechanical design
- Product development
Company Website: http://www.colabsoftware.com
ASSUMPTION: CoLab Software is a growing company with a clear focus on improving engineering collaboration and design review processes. They value innovation and continuous improvement.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the CMO and works closely with marketing leadership, brand designers, and external partners
Work Arrangement: Remote OK, with flexible work hours and the option to work from home
Growth Opportunities:
- Potential to lead and mentor junior content creators as the team grows
- Opportunities to expand into other marketing roles or take on additional responsibilities
- Chance to grow with the company as it continues to expand and innovate
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from home or in a co-working space
Office Location(s): St. John's, Newfoundland and Labrador, Canada (with remote work options)
Geographic Context:
- St. John's is the capital and largest city of Newfoundland and Labrador, Canada
- The city offers a mix of urban and rural living, with easy access to nature and outdoor activities
- CoLab Software is headquartered in St. John's, with remote team members across Canada
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while still offering the opportunity to collaborate with a diverse and talented team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent video call with the CMO and/or other marketing team members
- Final video call with the CEO and/or other senior leadership
- Background check and offer extension
Key Assessment Areas:
- Content creation and storytelling skills
- Project management and organizational skills
- Strategic thinking and problem-solving abilities
- Adaptability and comfort with learning new technical topics
Application Tips:
- Tailor your resume and cover letter to highlight your content creation, project management, and strategic thinking skills
- Include examples of your best work, demonstrating your ability to create engaging content for technical audiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
ATS Keywords: Content Marketing, Content Creation, Project Management, Technical Marketing, Strategic Planning, Campaign Strategy, Pillar Content, Video Production, Multimedia, Engineering, Collaboration, Design Review, CAD, PLM, SaaS
ASSUMPTION: CoLab Software uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- Content creation tools (e.g., Google Docs, Microsoft Word, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: The specific tools and technologies used by CoLab Software may vary, but candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous improvement
- Customer focus
- Integrity
Work Style:
- Remote-friendly and flexible
- Results-driven and focused on outcomes
- Collaborative and team-oriented
- Adaptable and open to learning new things
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable learning complex technical topics quickly and applying them to your content creation?
- Do you prefer a results-driven, outcome-focused work style, and are you comfortable working independently?
ASSUMPTION: CoLab Software values candidates who are adaptable, collaborative, and results-driven, with a strong focus on innovation and continuous improvement.
⚠️ Potential Challenges
- Working with technical audiences may require additional research and learning to create engaging content
- Managing multiple projects and deadlines may be challenging, requiring strong organizational skills and time management
- Remote work may present unique challenges, such as maintaining work-life balance and staying connected with team members
- Collaborating with external partners and freelancers may require additional project management and communication skills
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on content creation and project management, with less emphasis on campaign strategy and execution
- Working with technical audiences requires a unique blend of skills and knowledge, setting this role apart from more general marketing positions
- As a Director-level role, this position offers significant growth potential and the opportunity to make a real impact on the company's marketing efforts
ASSUMPTION: This role offers a unique blend of content creation, project management, and strategic thinking responsibilities, setting it apart from other marketing roles.
📝 Sample Projects
- Creating a comprehensive guide to design review best practices for mechanical engineers
- Producing a webinar series featuring industry experts discussing the latest trends in engineering collaboration
- Developing a multimedia campaign showcasing how CoLab's platform helps engineering teams work together more effectively
ASSUMPTION: These sample projects demonstrate the type of content creation and strategic thinking required for this role, as well as the opportunity to work with external partners and industry experts.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process for a marketing campaign at CoLab?
- How does the marketing team collaborate with other departments, such as sales and product marketing?
- What opportunities are there for growth and professional development in this role?
- How does CoLab support work-life balance for remote employees?
- Can you provide an example of a successful content marketing campaign at CoLab, and what made it successful?
ASSUMPTION: These questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation, project management, and strategic thinking skills, with a focus on your experience working with technical audiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
- If selected for an interview, be prepared to discuss your content creation process and provide examples of your best work
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
