Director of Content & Public Relations

📌 Core Information

🔹 Job Title: Director of Content & Public Relations

🔹 Company: Budderfly

🔹 Location: Remote US - East Coast

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (NY or CT)

🚀 Job Overview

Key aspects of this role include:

• Leading Budderfly's content strategy, brand messaging, and public relations efforts
• Overseeing the creation of high-quality, sustainability-focused content
• Managing a growing content team and collaborating with cross-functional teams
• Serving as a primary point of contact for the external PR team and enhancing brand visibility
• Refining and maintaining a consistent brand voice and developing messaging frameworks

ASSUMPTION: This role requires a strategic storyteller and editor with a strong background in content marketing and a passion for sustainability. The ideal candidate will be able to work closely with various teams and external stakeholders to amplify Budderfly's sustainability narrative.

📋 Key Responsibilities

✅ Content Marketing Leadership:

• Oversee the creation and distribution of high-quality, sustainability-focused content
• Collaborate with cross-functional teams to align content initiatives with business objectives and customer needs
• Manage a team of two senior content marketers, ensuring timely delivery of relevant and engaging material
• Review and approve all written materials to ensure a consistent brand voice and high-quality content across channels

✅ Public Relations Oversight:

• Serve as the primary point of contact for the external PR team, guiding strategies to enhance brand visibility and credibility
• Work closely with internal stakeholders to help craft bylines, thought leadership, panels, and more
• Assist PR in the development of press releases, media pitches, and build proactive thought leadership opportunities
• Build and maintain relationships with key media outlets, journalists, and influencers in the sustainability space
• Monitor and measure the effectiveness of PR strategies through customer feedback, engagement metrics, and other KPIs

✅ Brand Voice and Messaging:

• Refine and maintain a consistent brand voice that reflects the company’s commitment to sustainability and customer-centric values
• Develop messaging frameworks for internal and external use, ensuring alignment across all communication channels

✅ Stakeholder Engagement:

• Act as a liaison between the company and external stakeholders, including customers, partners, and community organizations, to amplify the company’s sustainability narrative

ASSUMPTION: This role requires a high level of collaboration and communication skills, as the director will work closely with various teams and external stakeholders to achieve Budderfly's content and PR goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (MBA preferred)

Experience: 8+ years of experience in content marketing, corporate communications, or public relations, preferably within sustainability, clean technology, or energy sectors

Required Skills:

• Exceptional writing, editing, and storytelling skills
• Strategic thinking and project management capabilities
• Ability to collaborate across departments and with executive leadership
• Passion for sustainability and making a positive environmental impact

Preferred Skills:

• Experience working with external PR agencies
• Knowledge of the energy management industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in content marketing and a proven track record of managing content and PR teams or agencies will be well-suited for this role. Familiarity with the energy management industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $140,000 - $150,000 per year (based on experience, skillset, qualifications, and location)

Benefits:

• Career advancement opportunities in a fast-growing, supportive company environment
• Competitive pay
• Full benefits package including medical, dental, vision, 401K, life insurance, and disability insurance
• Opportunity to work as part of a team that values its members and works together to achieve positive change

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a director-level role in content marketing and public relations. The benefits package is competitive and designed to support the well-being and growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services, with a focus on energy management and sustainability

Company Size: 201-500 employees (as of 2025)

Founded: 2007, with a history of rapid growth and industry recognition

Company Description:

• Budderfly is a fast-growing, private equity-backed energy management company helping businesses become more sustainable
• Installs and manages a combination of patented technologies, equipment upgrades, and proprietary energy software solutions to deliver energy savings with no investment required from customers
• Recognized as one of Fast Company’s Most Innovative Companies of 2025 and featured on the Inc. 5000 list of America’s Fastest-Growing Companies for four consecutive years

Company Specialties:

• Energy Management
• Demand Response
• Cloud Computing
• EaaS (Energy as a Service)
• Energy Efficiency

Company Website: http://www.budderfly.com

ASSUMPTION: Budderfly is a dynamic and dedicated team working together to make a positive impact on the environment while providing an excellent customer experience. The company is growing quickly and looking to add talented people who are passionate about making the world a better place.

📊 Role Analysis

Career Level: Director-level, reporting directly to the Chief Marketing Officer

Reporting Structure: Oversees a team of two senior content marketers and serves as a primary point of contact for the external PR team

Work Arrangement: On-site (NY or CT), with the possibility of remote work for the right candidate

Growth Opportunities:

• As Budderfly continues to grow, there will be opportunities for the director to expand their team and take on additional responsibilities
• The ideal candidate will have the opportunity to shape the company's content and PR strategies and make a significant impact on its success

ASSUMPTION: This role offers a unique opportunity for an experienced content marketing and PR professional to lead Budderfly's content and PR efforts and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: On-site (NY or CT), with the possibility of remote work for the right candidate

Office Location(s): Shelton, Connecticut (headquarters)

Geographic Context:

• The East Coast location allows for easy access to major markets and industry events
• The company's headquarters is located in Shelton, Connecticut, with additional offices across the United States

Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours for the right candidate

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with the content team and other departments. However, Budderfly is open to discussing remote work arrangements for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interview with the Chief Marketing Officer and other relevant stakeholders
• Final interview with the CEO

Key Assessment Areas:

• Writing and editing skills
• Strategic thinking and project management capabilities
• Collaboration and communication skills
• Alignment with Budderfly's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and editing work, as well as any relevant PR or content marketing campaigns you've led
• Demonstrate your passion for sustainability and commitment to Budderfly's mission

ATS Keywords: Content Marketing, Public Relations, Strategic Thinking, Project Management, Storytelling, Editing, Collaboration, Sustainability, Energy Management, Energy Efficiency, Brand Voice, Messaging Frameworks, Stakeholder Engagement

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit with Budderfly. The company is looking for a strategic storyteller and editor with a strong background in content marketing and a passion for sustainability.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• PR and media outreach tools (e.g., Cision, Muck Rack)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The ideal candidate will have experience with various content management, PR, and project management tools. Familiarity with Budderfly's specific tools is not required but would be an asset.

👔 Cultural Fit Considerations

Company Values:

• Sustainability-focused
• Customer-centric
• Collaborative
• Innovative
• Growth-oriented

Work Style:

• Dynamic and energetic team environment
• Focus on collaboration and communication
• Opportunities for growth and professional development
• Supportive and dedicated team working together to make a positive impact on the environment

Self-Assessment Questions:

• How do you align with Budderfly's commitment to sustainability and customer-centric values?
• How do you approach collaboration and communication with various teams and stakeholders?
• What is your preferred work style, and how does it fit with Budderfly's team environment?

ASSUMPTION: Budderfly is looking for a candidate who shares its passion for sustainability and commitment to making a positive environmental impact. The ideal candidate will be a strong collaborator and communicator, with a dynamic and energetic work style that fits well with the company's team environment.

⚠️ Potential Challenges

• Managing a growing content team and maintaining high-quality standards
• Balancing the needs and priorities of various teams and stakeholders
• Keeping up with industry trends and best practices in content marketing and public relations
• Adapting to a fast-growing company and changing priorities

ASSUMPTION: The ideal candidate will have experience managing teams and balancing multiple priorities. They will also be adaptable and able to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on leading both content marketing and public relations efforts for a fast-growing energy management company
• Compared to other content marketing and PR roles, this position offers a higher level of strategic influence and the opportunity to make a significant impact on the company's growth and success
• Career path comparison: This role is a director-level position with the potential for growth and expansion as Budderfly continues to grow

ASSUMPTION: This role offers a unique opportunity for an experienced content marketing and PR professional to lead Budderfly's content and PR efforts and make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing and executing a comprehensive content marketing strategy to drive brand awareness and customer engagement
• Managing a team of content creators to produce high-quality, on-brand materials for various channels
• Collaborating with the external PR team to secure media coverage and speaking engagements for company executives
• Creating and maintaining a consistent brand voice and messaging framework across all communication channels

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role. The ideal candidate will have experience with similar projects and be able to bring their unique perspective to Budderfly's content and PR efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's content and PR strategies, and how this role fits into those plans?
• How does Budderfly support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Budderfly measure the success of its content and PR efforts, and how will my performance be evaluated?
• What is the company's long-term vision for this role, and how might it evolve as the company grows?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its long-term vision. The ideal candidate will be proactive and curious, asking thoughtful questions to demonstrate their interest and fit with Budderfly.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and editing work, as well as any relevant PR or content marketing campaigns you've led
• Demonstrate your passion for sustainability and commitment to Budderfly's mission
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.