📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: MDI
🔹 Location: Hickory, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: March 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of all digital marketing initiatives
- Performance-driven campaigns across multiple channels
- Optimization of digital media channels for maximum ROI
- Collaboration with cross-functional teams to drive business growth
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data-driven decision making. The ideal candidate will have a proven track record in digital marketing and a strong understanding of various digital channels.
📋 Key Responsibilities
✅ Serve as a digital thought leader, defining and executing digital marketing strategies
✅ Oversee the execution of campaigns across various digital channels
✅ Track and measure the performance of all digital marketing channels
✅ Keep abreast of the latest digital trends and advancements in marketing best practices
✅ Lead the team maintaining the organization’s presence across various digital platforms
✅ Lead performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing
✅ Oversee the development and implementation of a comprehensive SEO strategy
✅ Develop and execute comprehensive paid media strategies driving growth performance and improved efficiency
✅ Provide guidance to data analytics, data integrations, and data privacy teams
ASSUMPTION: This role requires a hands-on approach to digital marketing, with a strong focus on data analysis and optimization. The ideal candidate will be comfortable working with data and using it to inform strategic decisions.
🎯 Required Qualifications
Education: B.A in Marketing or related field; MBA preferred
Experience: 10+ years leading digital marketing channels
Required Skills:
- Proven results with planning, execution, and optimization of SEO, social, and digital marketing programs
- Deep knowledge of digital marketing practices and trends
- Strong communication and presentation skills
- Ability to lead groups and be decisive
Preferred Skills:
- Experience leading digital transformation for retail brands
- Knowledge of data analytics and data privacy best practices
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results. Experience leading digital transformation initiatives is a plus, as is knowledge of data analytics and data privacy best practices.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Digital Marketing role with 10+ years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on MDI products
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Digital Marketing role with 10+ years of experience in the United States. Benefits may vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: MDI is a leading national distributor of industrial products, specializing in a wide range of high-quality equipment. They operate in the wholesale industry, serving customers nationwide.
Company Size: MDI has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for close collaboration and impact.
Founded: MDI was founded in 2002 by President Sam Arledge.
Company Description:
- MDI specializes in a wide range of high-quality industrial equipment, including aluminum pipe and fittings for compressed air systems, industrial firefighting gear, oil-less air compressors, vacuum pumps, electric and hydraulic winches, motors, hose reels, tube expanders, and pneumatic tools.
- Headquartered in Tampa, FL, MDI operates warehouses across the U.S. in Houston, TX, Phoenix, AZ, and Louisville, KY, enabling them to better serve their customers nationwide.
- MDI prides itself on being experts in the industry, constantly updating their product knowledge and building strong relationships with their manufacturers to provide the best solutions to meet their customers' needs with immediate, knowledgeable support.
Company Specialties:
- Compressed Air Systems
- Hose Reels
- Industrial Equipment
- Air Pipe
- Oil-less Air Compressors
- Compressed Air Dryers
- Vacuum Pumps
- Pneumatic Tools
- Industrial Fire Fighting Equipment
- Hydraulic Winches
- Davit Cranes
- Electric Motors
- Condensate Drains
- Fluid Dispensing Systems
Company Website: mdisales.com
ASSUMPTION: MDI's focus on being experts in their industry and providing immediate, knowledgeable support to customers indicates a strong commitment to customer satisfaction and continuous learning.
📊 Role Analysis
Career Level: This role is at the director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Director of Digital Marketing will report directly to the President of MDI and oversee the digital marketing team.
Work Arrangement: This role is on-site, with the possibility of remote work flexibility. The ideal candidate should be comfortable working in an office environment and be able to commute to the Hickory, NC location.
Growth Opportunities:
- As MDI continues to grow, there may be opportunities for the Director of Digital Marketing to expand their team and take on more strategic responsibilities.
- With a strong performance record, the Director of Digital Marketing may have the opportunity to move into a more senior role within the company.
ASSUMPTION: The growth opportunities for this role will depend on the company's overall growth and the individual's performance. MDI's commitment to being experts in their industry suggests that there may be opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: MDI's Hickory, NC office is a traditional office environment, with a focus on collaboration and teamwork.
Office Location(s): 5001 Alex Lee Blvd, Hickory, NC 28601, United States
Geographic Context:
- Hickory, NC is located in the western part of the state, near the foothills of the Blue Ridge Mountains.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.
- Hickory has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. However, the role may require occasional overtime or weekend work to meet project deadlines or attend industry events.
ASSUMPTION: The work environment at MDI's Hickory, NC office is likely to be collaborative and team-oriented, with a focus on supporting customers and providing high-quality products and services.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the President of MDI and other key stakeholders
- Final interview with the President of MDI and other senior leadership
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Data analysis and interpretation skills
- Communication and presentation skills
- Alignment with MDI's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements.
- Be prepared to discuss your approach to digital marketing strategy and your understanding of various digital channels.
- Demonstrate your ability to lead teams and make data-driven decisions.
- Showcase your communication skills and your ability to work collaboratively with cross-functional teams.
ATS Keywords: Digital Marketing Strategy, eCommerce, Digital Advertising, Brand Loyalty, Promotions, Social Media, Email Communications, SMS Communications, SEO Strategy, Data Analytics, Performance Marketing, Paid Media Strategies, Digital Transformation, Communication Skills, Leadership, Decisiveness
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with a strong background in digital marketing and a proven track record of driving results.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate for this role will have experience using a variety of digital marketing tools and platforms, and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Expertise: MDI prides itself on being experts in the industry and providing immediate, knowledgeable support to customers.
- Collaboration: MDI values close collaboration and teamwork, both within the company and with customers and vendors.
- Continuous Learning: MDI is committed to staying up-to-date with the latest trends and advancements in digital marketing and other areas of the business.
Work Style:
- Strategic: The ideal candidate for this role will be a strategic thinker, with a strong ability to develop and execute digital marketing strategies that drive results.
- Data-driven: The ideal candidate will be comfortable working with data and using it to inform strategic decisions.
- Collaborative: The ideal candidate will be a strong communicator and team player, with the ability to work effectively with cross-functional teams.
Self-Assessment Questions:
- Do you have a proven track record of driving results in digital marketing?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: MDI's commitment to expertise, collaboration, and continuous learning suggests that the ideal candidate for this role will be a strategic thinker with a strong background in digital marketing, a data-driven approach to decision-making, and a collaborative work style.
⚠️ Potential Challenges
- Managing a team remotely, as the role may require occasional remote work
- Keeping up with the latest trends and advancements in digital marketing
- Balancing the strategic and tactical aspects of digital marketing
- Managing a budget and ensuring that digital marketing efforts are cost-effective
ASSUMPTION: The potential challenges for this role will depend on the individual's strengths and weaknesses, as well as the specific needs of the company. MDI's commitment to expertise and continuous learning suggests that the ideal candidate will be able to overcome challenges and adapt to new situations.
📈 Similar Roles Comparison
- This role is similar to other Director of Digital Marketing roles, but may have a greater focus on strategic decision-making and team leadership.
- Compared to other marketing roles, this role has a greater emphasis on digital marketing and data analysis.
- Career paths for this role may include moving into a more senior role within the company, such as Vice President of Marketing or Chief Marketing Officer.
ASSUMPTION: The ideal candidate for this role will have experience in a similar role, with a strong background in digital marketing and a proven track record of driving results.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic search traffic and visibility
- Launching and managing a paid advertising campaign to drive brand awareness and conversions
- Analyzing and optimizing the performance of digital marketing channels to maximize ROI
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns
ASSUMPTION: The sample projects for this role will depend on the specific needs of the company and the individual's strengths and weaknesses. MDI's commitment to expertise and continuous learning suggests that the ideal candidate will be able to take on a variety of projects and challenges.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the overall marketing strategy?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does MDI support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does MDI approach collaboration and teamwork, both within the company and with customers and vendors?
ASSUMPTION: The key questions to ask during the interview for this role will depend on the individual's specific interests and concerns. MDI's commitment to expertise, collaboration, and continuous learning suggests that the ideal candidate will be curious and engaged, with a strong desire to learn and grow in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MDI careers portal
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare for the interview by researching MDI and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, carefully review the offer letter and benefits package before accepting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
