📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: AmeriVet
🔹 Location: San Antonio, Austin, or Dallas, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote options for specific locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing and optimizing paid marketing campaigns across various platforms
- Overseeing AmeriVet’s website and SEO infrastructure
- Building and managing a high-performing digital marketing team
- Collaborating with cross-functional teams to ensure cohesive messaging and branding
ASSUMPTION: This role requires a strategic thinker with a deep understanding of digital marketing and paid advertising channels, as well as a passion for animal health and welfare. The ideal candidate will possess excellent leadership qualities, a data-driven mindset, and a commitment to innovative marketing solutions.
📋 Key Responsibilities
✅ Develop and execute a comprehensive digital marketing strategy that aligns with corporate goals and objectives
✅ Manage and optimize paid marketing campaigns across various platforms, including Google Ads, social media, and display advertising
✅ Develop and maintain dashboards and reports for performance tracking, campaign ROI, and budget pacing
✅ Manage agency relationships, tech stack tools, and channel budgets, ensuring accountability and efficiency across vendors
✅ Own the email marketing and CRM roadmap, including automated flows, segmentation, and personalization
✅ Oversee AmeriVet’s website and SEO infrastructure, ensuring clinic-level websites and local listings are optimized for discoverability, performance, and conversion
✅ Build and manage a high-performing team, including Paid Media, CRM & Email Marketing, and Website/SEO specialists
✅ Partner with the Brand Marketing team to ensure digital and paid channels are aligned with campaign messaging and creative standards
✅ Collaborate with Field Operations, Recruiting, and Community Marketing stakeholders to support clinic-level growth efforts, local campaign tracking, and inbound marketing ticket resolution
✅ Stay current on digital trends, healthcare/pet owner behaviors, and platform updates to ensure AmeriVet’s marketing strategies remain competitive and compliant
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, campaign management, and team leadership. The ideal candidate will be comfortable working across matrixed teams and have a passion for improving the pet care experience through accessible, expert veterinary services.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred
Experience: A minimum of 7 years of experience in digital marketing and paid advertising, preferably within the veterinary or healthcare industries or in agency experience – specifically managing multiple locations and/or multi-brands under one umbrella
Required Skills:
- Deep experience with platforms such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, HubSpot, Salesforce, or Braze
- Very strong analytical and reporting skills; ability to translate performance data into actionable insights
- Multi-site healthcare or retail experience
- Excellent cross-functional collaboration skills and comfort working across matrixed teams
- Passion for improving the pet care experience through accessible, expert veterinary services
Preferred Skills:
- Experience with CRM and email marketing platforms
- Knowledge of the veterinary industry
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in digital marketing, proven leadership skills, and a solid understanding of the veterinary industry or healthcare sector are preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Director of Digital Marketing role in Texas)
Benefits:
- Competitive pay
- Performance bonuses
- 401(k) matching
- Student loan assistance
- Health, dental, vision, life insurance, and mental health resources
- Generous paid time off and holidays
Working Hours: Full-time, Monday-Friday, with flexibility for remote work in specific locations
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Digital Marketing role in Texas. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services
Company Size: 1,001-5,000 employees
Founded: 2017
Company Description:
- AmeriVet is a veterinary services company focused on acquiring, managing, and growing veterinary practices
- The company aims to provide essential high-quality care for pets and families while delivering a mission-driven work environment for its employees
- AmeriVet offers clinical autonomy, a supportive culture, and real career growth opportunities for its veterinary professionals
Company Specialties:
- Veterinary practice acquisition and management
- Veterinary recruitment and industry consolidation
- Business management and veterinary industry expertise
Company Website: amerivet.com
ASSUMPTION: AmeriVet is a growing company in the veterinary services industry, focused on providing high-quality care for pets and families while offering a mission-driven work environment for its employees.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Vice President of Marketing
Work Arrangement: On-site with remote work options for specific locations
Growth Opportunities:
- Potential career advancement within the marketing department or other areas of the organization
- Opportunities to develop and mentor team members
- Chance to make a significant impact on the company's digital marketing efforts and overall growth
ASSUMPTION: This role offers opportunities for career growth and development within a fast-growing company in the veterinary services industry.
🌍 Location & Work Environment
Office Type: Corporate office with remote work options for specific locations
Office Location(s): San Antonio, Austin, or Dallas, Texas
Geographic Context:
- San Antonio, Austin, and Dallas are major cities in Texas with a significant veterinary industry presence
- The cost of living and job market vary between these cities, with San Antonio generally being more affordable than Austin and Dallas
- Each city offers a unique cultural experience, with Austin being known for its music and nightlife, and Dallas for its arts and cultural institutions
Work Schedule: Full-time, Monday-Friday, with flexibility for remote work in specific locations
ASSUMPTION: The ideal candidate for this role will be comfortable working in a corporate office environment with the flexibility to work remotely in specific locations. The candidate should also be comfortable living and working in one of the three designated cities in Texas.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation to showcase digital marketing skills and strategies
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership skills and team management experience
- Analytical and problem-solving abilities
- Cultural fit and alignment with AmeriVet's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
- Include specific examples of your achievements in digital marketing campaigns and team management
- Prepare for behavioral interview questions that assess your leadership skills, problem-solving abilities, and cultural fit
- Research AmeriVet's company culture and mission to demonstrate your enthusiasm for the role and organization
ATS Keywords: Digital Marketing, Paid Advertising, Campaign Management, Team Leadership, Veterinary Industry, SEO, CRM, Email Marketing, Data Analysis
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Ads, Meta Ads Manager, GA4, Google Tag Manager, HubSpot, Salesforce, Braze
- CRM and email marketing platforms (e.g., HubSpot, Salesforce, Braze)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate for this role will have experience with various digital marketing platforms and tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Thrive Together: We believe that when our teams thrive, our communities thrive
- Be Genuine: We embrace authenticity and encourage everyone to bring their unique perspective to work
- Act with Integrity: We hold ourselves accountable to high ethical standards and always do the right thing
- Pursue Growth: We foster a culture of continuous learning and improvement
Work Style:
- Collaborative: AmeriVet values teamwork and encourages cross-functional collaboration
- Data-driven: The company makes decisions based on data and analytics
- Adaptable: AmeriVet is a growing company that requires employees to be flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you comfortable working across matrixed teams and managing multiple priorities?
- Do you embrace a growth mindset and continuously seek to improve your skills and knowledge?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with AmeriVet's values and work style, demonstrating a collaborative, data-driven, and adaptable approach to their work.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise in digital marketing
- Balancing the need for data-driven decision-making with the need for quick execution and innovation
- Adapting to a growing and evolving organization with changing priorities and goals
- Managing multiple locations and/or multi-brands under one umbrella, requiring strong communication and coordination skills
ASSUMPTION: The ideal candidate for this role will be comfortable managing teams, navigating change, and balancing data-driven decision-making with quick execution in a growing organization.
📈 Similar Roles Comparison
- This role is unique in its focus on the veterinary industry and AmeriVet's specific business model
- Compared to similar roles in other industries, this position requires a strong understanding of the veterinary industry and its unique challenges and opportunities
- Career paths in this role may include advancement within the marketing department or other areas of the organization, depending on the candidate's skills, interests, and the company's growth and evolution
ASSUMPTION: The ideal candidate for this role will have a strong understanding of the veterinary industry and be open to the unique challenges and opportunities that this role presents.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer engagement and market share for a new veterinary clinic
- Managing and optimizing paid marketing campaigns to achieve a specific ROI target for a veterinary practice acquisition
- Overseeing the optimization of AmeriVet's website and SEO infrastructure to improve local search visibility and clinic-level website performance
ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to demonstrate their ability to develop and execute digital marketing strategies that drive results.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AmeriVet's digital marketing efforts, and how this role fits into the company's overall growth strategy?
- How does AmeriVet support the professional development and growth of its marketing team members?
- Can you provide examples of how AmeriVet's values are demonstrated in the day-to-day work of the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
- How does AmeriVet approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: The ideal candidate for this role will be curious and proactive, asking thoughtful questions to demonstrate their interest in the position and AmeriVet's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://amerivet.wd5.myworkdayjobs.com/Amerivet/job/San-Antonio-TX/Director-of-Digital-Marketing_JR105606
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
- Prepare for behavioral interview questions that assess your leadership skills, problem-solving abilities, and cultural fit
- Research AmeriVet's company culture and mission to demonstrate your enthusiasm for the role and organization
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
