📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: Innovative Skincare
🔹 Location: Burbank, CA, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing cohesive eCommerce strategies to drive brand awareness and sales.
- Overseeing online operations, managing digital marketing campaigns, and optimizing the company's presence on Amazon.
- Leading a high-performing digital marketing team and fostering a collaborative work environment.
- Conducting market research and staying current with industry trends to ensure the company remains at the forefront of eCommerce and digital marketing innovations.
ASSUMPTION: This role requires a strategic thinker with a proven track record in eCommerce management and digital marketing, as well as expertise in managing Amazon accounts and optimizing Amazon advertising campaigns.
📋 Key Responsibilities
✅ Develop and implement a cohesive eCommerce strategy that aligns with the company’s overall business goals.
✅ Create and execute digital marketing strategies to drive brand awareness, engagement, and sales across multiple online channels.
✅ Oversee the day-to-day operations of isclinical.com, ensuring optimal performance, user experience, and customer satisfaction.
✅ Manage product listings, promotions, pricing strategies, and inventory to maximize sales and profitability.
✅ Lead the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
✅ Analyze and optimize digital marketing initiatives to improve ROI and achieve KPIs.
✅ Develop and execute strategies to optimize the company’s presence on Amazon, including managing Amazon Seller Central or Vendor Central accounts.
✅ Oversee the creation and optimization of Amazon product listings, ensuring high-quality images, compelling descriptions, and effective keyword usage.
✅ Implement Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to drive traffic and sales.
✅ Monitor and analyze Amazon metrics, such as ACoS, conversion rates, and customer reviews, to optimize performance and address issues.
✅ Build, mentor, and manage a high-performing digital marketing team, fostering a collaborative and innovative work environment.
✅ Monitor and analyze eCommerce and digital marketing metrics to assess performance and identify areas for improvement.
✅ Provide regular reports and insights to senior management on campaign effectiveness, sales trends, and market opportunities.
✅ Enhance the customer journey through personalized marketing, targeted campaigns, and seamless online shopping experiences.
✅ Implement strategies to improve customer retention and loyalty.
✅ Manage relationships with external agencies, vendors, and partners to support marketing initiatives and platform enhancements.
✅ Negotiate contracts and ensure alignment with company goals and budget.
✅ Stay current with industry trends, emerging technologies, and competitive landscape to ensure the company remains at the forefront of eCommerce and digital marketing innovations.
✅ Conduct market research to understand consumer behavior and preferences, adapting strategies accordingly.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to successfully manage multiple aspects of eCommerce and digital marketing.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA a plus.
Experience: Proven experience (10+ years) in eCommerce management and digital marketing, with a strong track record of driving online sales growth.
Required Skills:
- Expertise in managing Amazon Seller Central or Vendor Central accounts and optimizing Amazon advertising campaigns.
- Experience working with digital ad agencies and managing campaigns for maximum ROAS as track ongoing performance with A/B testing.
- In-depth knowledge of CRM platforms including Klaviyo or other related CRM platforms.
- Proficiency in Shopify
- Advanced knowledge of digital marketing tools such Google Analytics, SEMrush, HubSpot.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent management, communication, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Preferred Skills:
- Experience with SEO and content marketing strategies.
- Familiarity with Amazon's Brand Registry and Enhanced Brand Content (EBC) features.
ASSUMPTION: Candidates with a strong background in eCommerce management, digital marketing, and Amazon marketplace operations will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $160,000.00 - $180,000.00 annually. The offered salary may be adjusted based on various factors such as the applicant's qualifications, skills, and professional experience.
Benefits:
- Dental
- Vision
- Health
- 401k
- Paid Time Off
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is based on industry standards for a Director of Digital Marketing role with the required experience level. Benefits are standard for the industry and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Cosmetics, specifically high-performance cosmeceuticals and skincare products.
Company Size: 201-500 employees. This size allows for a structured work environment with opportunities for growth and collaboration.
Founded: 2002. Innovative Skincare has over two decades of experience in the skincare industry, providing a stable and established work environment.
Company Description:
- Innovative Skincare is a globally acclaimed leader in high-performance cosmeceuticals, with a focus on creating groundbreaking skincare products that combine professional expertise and cultural harmony.
- The company is driven by a deep understanding of skin biology and a passion for unlocking the secrets of skin health and rejuvenation, as evidenced by its renowned iS CLINICAL line.
- Innovative Skincare is committed to clean beauty practices, using advanced technologies and efficacious pure botanical ingredients, and never testing products on animals.
Company Specialties:
- Skincare
- Clinical
- and Cosmeceutical
Company Website: http://www.isclinical.com
ASSUMPTION: Innovative Skincare's commitment to clean beauty, advanced technologies, and efficacious ingredients sets it apart in the competitive skincare industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Director of Digital Marketing will report directly to the VP of Marketing and oversee a team of digital marketing professionals.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Burbank, CA.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for professional development and career advancement within the marketing department or the company as a whole.
- The dynamic nature of the eCommerce and digital marketing landscape provides continuous learning and growth opportunities.
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and hands-on execution, providing a well-rounded experience for the right candidate.
🌍 Location & Work Environment
Office Type: Innovative Skincare's headquarters is a modern, professional office environment that fosters collaboration and creativity.
Office Location(s): 3333 N. San Fernando Road, Burbank, CA 91504, US
Geographic Context:
- Burbank is a city in Los Angeles County, California, with a population of approximately 104,000 people.
- The city is known for its vibrant arts and culture scene, as well as its proximity to Hollywood and other entertainment industry hubs.
- Burbank offers a mix of urban and suburban living, with a variety of housing options and amenities.
Work Schedule: Full-time, typically Monday through Friday, with the possibility of occasional weekend or evening work to support marketing campaigns or events.
ASSUMPTION: The work environment at Innovative Skincare is collaborative, innovative, and focused on driving results through strategic decision-making and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and situational interviews to evaluate problem-solving skills, leadership potential, and industry-specific knowledge.
- Final interviews with senior leadership to discuss career growth opportunities and company culture.
Key Assessment Areas:
- Strategic thinking and planning capabilities.
- Leadership and team management skills.
- Analytical skills and data-driven decision-making.
- Industry-specific knowledge and expertise in eCommerce, digital marketing, and Amazon marketplace operations.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Be prepared to discuss your experience with eCommerce management, digital marketing, and Amazon marketplace operations in detail.
- Demonstrate your understanding of the skincare industry and Innovative Skincare's unique value proposition.
ATS Keywords: eCommerce, digital marketing, Amazon, Shopify, SEO, SEM, social media, email marketing, content marketing, analytics, CRM, team leadership, market research, customer experience, vendor management, data analysis
ASSUMPTION: The interview process at Innovative Skincare is designed to assess both technical skills and cultural fit, ensuring that the selected candidate is well-suited to the role and the company's values.
🛠️ Tools & Technologies
- Shopify
- Amazon Seller Central or Vendor Central
- Google Analytics
- SEMrush
- HubSpot
- Klaviyo
- Various digital marketing tools and platforms
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day operations and strategic decision-making processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing a culture of continuous learning and improvement.
- Integrity: Upholding the highest ethical standards in all aspects of the business.
- Excellence: Striving for superior-quality products and exceptional customer experiences.
Work Style:
- Collaborative: Fostering a team-oriented work environment that values input and ideas from all team members.
- Dynamic: Adapting to the fast-paced nature of the eCommerce and digital marketing landscape.
- Data-driven: Making informed decisions based on analytics and performance metrics.
Self-Assessment Questions:
- How have you demonstrated innovation in your previous roles, and how would you apply this to the Director of Digital Marketing position at Innovative Skincare?
- Can you provide an example of a time when you had to manage a team through a significant change or challenge, and how did you ensure the team's success?
- How do you stay current with industry trends and emerging technologies in eCommerce and digital marketing, and how would you apply this knowledge to optimize our Amazon presence and drive sales growth?
ASSUMPTION: Candidates who align with Innovative Skincare's values and work style will be best suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing a team through rapid growth or change in the eCommerce and digital marketing landscape.
- Balancing the need for strategic planning with the requirement for quick decision-making and execution.
- Navigating the competitive Amazon marketplace and optimizing performance amidst constant algorithm changes and new features.
- Ensuring consistent and high-quality customer experiences across multiple online channels and platforms.
ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of the eCommerce and digital marketing landscape, and successful candidates will possess the skills and experience necessary to overcome them.
📈 Similar Roles Comparison
- Compared to other senior-level marketing roles, this position offers a unique blend of strategic decision-making, team leadership, and hands-on execution in the eCommerce and digital marketing space.
- The focus on Amazon marketplace optimization sets this role apart from other marketing positions, as it requires specialized knowledge and expertise in managing Amazon Seller Central or Vendor Central accounts and advertising campaigns.
- Career progression in this role may lead to opportunities in senior leadership or other strategic marketing positions within the company or the broader skincare industry.
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and hands-on execution, providing a well-rounded experience for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive Amazon optimization strategy, including keyword research, listing optimization, and advertising campaign management, to drive sales growth and improve customer satisfaction.
- Conducting market research and competitive analysis to identify gaps in the market and opportunities for innovative product development and marketing campaigns.
- Managing a team of digital marketing professionals to execute a large-scale, multi-channel marketing campaign, including SEO, SEM, social media, email marketing, and content marketing, to launch a new product line or brand.
ASSUMPTION: These sample projects illustrate the strategic, leadership, and hands-on aspects of the Director of Digital Marketing role at Innovative Skincare.
❓ Key Questions to Ask During Interview
- How does Innovative Skincare support the professional development and growth of its employees, particularly in the marketing department?
- Can you describe the company's approach to balancing short-term tactical initiatives with long-term strategic planning in the eCommerce and digital marketing space?
- How does Innovative Skincare measure the success of its digital marketing campaigns, and how are these metrics used to inform future strategies and optimizations?
- What opportunities exist for collaboration and knowledge-sharing between the digital marketing team and other departments within the company, such as product development, sales, or customer service?
- How does Innovative Skincare approach the integration of emerging technologies and trends into its eCommerce and digital marketing strategies?
ASSUMPTION: Asking these questions will provide valuable insights into the company's culture, work environment, and approach to eCommerce and digital marketing, helping you determine if this role is the right fit for your career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your expertise in eCommerce management, digital marketing, and Amazon marketplace operations.
- Prepare for interviews by researching Innovative Skincare's products, industry, and competitors, as well as familiarizing yourself with the company's values and work style.
- If selected for an interview, be prepared to discuss your experience with eCommerce management, digital marketing, and Amazon marketplace operations in detail, and provide examples of your strategic thinking, leadership, and analytical skills.
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
