📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: Mitiga
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Spearheading digital demand generation efforts to attract, engage, and educate enterprise business and cybersecurity professionals about Mitiga's cloud detection and response (CDR) offerings.
- Managing outbound digital marketing focused on email and nurture programs, including strategy, production, monitoring, and optimization.
- Developing and managing inbound marketing campaigns focused on lead generation, leveraging paid media effectively and aligning with SEO, organic social, and earned media efforts.
- Managing day-to-day agency and contractor relationships to ensure goals are met and teams are aligned.
- Driving organic engagement through SEO, generative AI optimization, and social media strategies to create meaningful interactions with prospects.
ASSUMPTION: This role requires a strategic and data-driven marketer with a strong background in B2B and cybersecurity marketing to succeed.
📋 Key Responsibilities
✅ Manage outbound digital marketing focused on email and nurture programs, including strategy, production, monitoring, and optimization.
✅ Develop and manage inbound marketing campaigns focused on lead generation, leveraging paid media effectively and aligning with SEO, organic social, and earned media efforts.
✅ Manage day-to-day agency and contractor relationships to ensure goals are met and teams are aligned.
✅ Drive organic engagement through SEO, generative AI optimization, and social media strategies to create meaningful interactions with prospects.
✅ Collaborate with partners across the company and within the industry to help the world understand the value that Mitiga delivers.
ASSUMPTION: This role requires strong project management skills, a can-do attitude, and the ability to work effectively with people across all levels and roles.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B marketing, with a focus on cybersecurity
Required Skills:
- Proven track record in digital marketing, with a strong focus on demand generation and lead generation
- Experience managing email and nurture programs, including strategy, production, and optimization
- Proficient in paid media, including paid search, paid social, display, and content syndication
- Strong data analysis and reporting skills
- Excellent project management skills
- Ability to work effectively in a start-up environment
- Passion for building effective marketing initiatives
Preferred Skills:
- Experience with Marketo or similar marketing automation platforms
- Knowledge of SEO best practices and generative AI optimization
- Familiarity with the cybersecurity industry and its target audiences
ASSUMPTION: Candidates with experience in cybersecurity marketing and a strong understanding of the industry's target audiences will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (estimated, based on experience level and industry standards)
Benefits:
- Remote work flexibility
- Comprehensive health insurance (medical, dental, and vision)
- 401(k) plan with matching contributions
- Unlimited PTO
- Reimbursement for cell phone expenses
- State-of-the-art equipment
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The estimated salary range is based on industry standards for a Director of Digital Marketing role with 5-10 years of experience in the cybersecurity industry.
📌 Applicant Insights
🔍 Company Context
Industry: Mitiga operates in the computer and network security industry, focusing on cloud threat detection, investigation, and response.
Company Size: Mitiga has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: Mitiga was founded in 2020, making it a relatively young and innovative company in the cybersecurity space.
Company Description:
- Mitiga is the industry's only complete solution for cloud threat detection, investigation, and response, built by investigators for investigators.
- The company supercharges today's SOC teams with cloud capabilities, delivering broad visibility across clouds and SaaS to power faster, more effective cloud threat detection, hunting, and response.
- Mitiga minimizes breach impact and enhances enterprises' cyber resilience, reducing the financial and reputational impact when breaches occur.
Company Specialties:
- Cloud threat detection, investigation, and response
- Cybersecurity for enterprises
- Cloud security and SaaS security
Company Website: www.mitiga.io
ASSUMPTION: Mitiga's focus on cloud security and its innovative approach to threat detection and response make it an attractive employer for cybersecurity professionals seeking to make an impact in a growing market.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: The Director of Digital Marketing will oversee marketing agencies and contractors, collaborating with demand gen, product marketing, and other internal teams to achieve marketing and sales objectives.
Work Arrangement: This role is remote-friendly, with flexible working hours and a focus on results.
Growth Opportunities:
- As Mitiga continues to grow, there will be opportunities for the Director of Digital Marketing to expand their team and take on more strategic responsibilities.
- The successful candidate will have the opportunity to shape Mitiga's digital marketing strategy and make a significant impact on the company's growth.
- With experience and strong performance, the Director of Digital Marketing may have the opportunity to advance to a VP or C-level role within the company.
ASSUMPTION: Given Mitiga's growth trajectory and focus on innovation, there are significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Mitiga has a hybrid work environment, with offices in New York, Tel Aviv, and London, but this role can be performed remotely from anywhere in the United States.
Office Location(s): New York, New York, US; Begin Road 121, Tel Aviv, IL; London, GB
Geographic Context:
- The United States offers a large talent pool and a mature cybersecurity market, providing ample opportunities for the Director of Digital Marketing to engage with target audiences and drive results.
- The remote work arrangement allows for greater flexibility and work-life balance, attracting a diverse range of candidates.
- The United States is home to many Fortune 500 companies, which are prime targets for Mitiga's cloud detection and response offerings.
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote work arrangement and flexible hours will appeal to candidates seeking a better work-life balance and the opportunity to work for a growing cybersecurity company from the comfort of their own home.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Chief Marketing Officer (CMO) or a similar executive to discuss marketing strategy and goals
- Presentation or case study challenge to demonstrate the candidate's digital marketing skills and thought process
- Final interview with the CEO or another senior executive to discuss the candidate's fit within the company's leadership team
Key Assessment Areas:
- Digital marketing strategy and execution
- Data analysis and reporting skills
- Project management and organizational skills
- Cultural fit and alignment with Mitiga's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience, particularly in the cybersecurity industry.
- Prepare a portfolio or case studies demonstrating your successful digital marketing campaigns and their impact on lead generation and revenue growth.
- Research Mitiga's company culture and values, and be prepared to discuss how your personal values align with the company's mission.
ATS Keywords: Digital Marketing, Demand Generation, Lead Generation, Paid Media, Email Marketing, SEO, Project Management, Cybersecurity, Marketing Strategy, Marketing Automation, Marketing Technology
ASSUMPTION: Mitiga's hiring process is designed to assess the candidate's strategic thinking, digital marketing skills, and cultural fit, ensuring that the successful candidate will be well-positioned to drive results and contribute to the company's growth.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platforms)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Mitiga values creativity, risk-taking, and continuous learning to stay ahead of the competition.
- Customer-centricity: Mitiga prioritizes understanding and addressing the needs of its customers to drive customer success and growth.
- Collaboration: Mitiga fosters a culture of teamwork, open communication, and mutual respect to achieve common goals.
Work Style:
- Results-driven: Mitiga values employees who take ownership of their work and deliver meaningful results.
- Adaptable: Mitiga encourages employees to be flexible and responsive to change, embracing new challenges and opportunities as they arise.
- Data-informed: Mitiga makes data-driven decisions, using data to guide strategy and measure performance.
Self-Assessment Questions:
- How do you align with Mitiga's values of innovation, customer-centricity, and collaboration?
- How do you approach working remotely, and what strategies do you use to maintain productivity and engagement?
- How do you balance data-driven decision-making with creative problem-solving and strategic thinking?
ASSUMPTION: Mitiga's company culture values innovation, customer-centricity, and collaboration, and candidates who can demonstrate a strong fit with these values will be well-positioned for success in the role.
⚠️ Potential Challenges
- Managing multiple agencies and contractors, ensuring alignment with Mitiga's goals and brand standards
- Balancing the need for data-driven decision-making with the need for speed and agility in a fast-paced, growing company
- Adapting to the unique challenges and opportunities of the cybersecurity industry and its target audiences
- Managing a remote team and fostering a culture of engagement and collaboration in a virtual environment
ASSUMPTION: The successful candidate will have experience managing multiple agencies and contractors, navigating the unique challenges of the cybersecurity industry, and driving results in a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the cybersecurity industry and its target audiences.
- While the role focuses on digital marketing, it also requires a strong understanding of the broader cybersecurity landscape and the ability to collaborate effectively with technical teams.
- This role offers significant growth opportunities, as Mitiga continues to expand its market presence and drive adoption of its cloud detection and response offerings.
ASSUMPTION: Candidates with experience in cybersecurity marketing and a strong understanding of the industry's target audiences will be well-positioned to succeed in this role and capitalize on its growth opportunities.
📝 Sample Projects
- Developing and executing a paid media campaign to drive lead generation and brand awareness for Mitiga's cloud detection and response offerings
- Managing Mitiga's email and nurture programs, including strategy, production, and optimization, to drive engagement and conversion
- Collaborating with demand gen and product marketing teams to develop and execute integrated marketing campaigns that drive results and achieve marketing and sales objectives
ASSUMPTION: The successful candidate will have experience developing and executing digital marketing campaigns that drive results and achieve marketing and sales objectives.
❓ Key Questions to Ask During Interview
- How does Mitiga differentiate itself in the competitive cybersecurity market, and how can digital marketing help drive that differentiation?
- What are the biggest challenges facing Mitiga's target audiences, and how can digital marketing help address those challenges?
- How does Mitiga measure the success of its digital marketing efforts, and what key performance indicators (KPIs) does the company track?
- What opportunities exist for growth and development within the digital marketing team, and how does Mitiga support the professional development of its employees?
- How does Mitiga foster a culture of collaboration and open communication, particularly in a remote work environment?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will help the candidate assess the fit between their skills, experience, and career goals, and the opportunities and challenges presented by the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience, particularly in the cybersecurity industry.
- Prepare a portfolio or case studies demonstrating your successful digital marketing campaigns and their impact on lead generation and revenue growth.
- Research Mitiga's company culture and values, and be prepared to discuss how your personal values align with the company's mission.
- Follow up with Mitiga's HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
