📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: LeoVegas Group
🔹 Location: Malta
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Gambling Facilities and Casinos
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of digital marketing efforts
- Cross-functional team collaboration across Europe
- Data-driven decision making and campaign optimization
- Brand development and management
- Budget management and resource allocation
ASSUMPTION: This role requires a strategic mindset with a strong focus on data analysis and optimization. The ideal candidate will have experience in a senior marketing leadership role, preferably within the iGaming industry.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy aligned with LeoVegas' growth targets and brand identity
✅ Define, track, and optimize key performance indicators (KPIs) across all marketing channels
✅ Build long-term acquisition and departmental strategies based on performance data, market trends, customer behaviors, and forecasting models
✅ Lead, mentor, and foster innovation within a high-performing marketing team
✅ Oversee all aspects of digital marketing, including SEO, PPC, Programmatic, Affiliates, and Paid Social, to maximize ROI
✅ Manage large-scale marketing budgets and ensure efficient allocation of resources across markets and channels
✅ Collaborate closely with Product, Commercial, Compliance, and Data Analytics teams to ensure data-driven decisions and cohesive campaigns
✅ Drive brand consistency across all touchpoints and ensure compliance with local and international regulations
✅ Identify market trends and opportunities, continuously optimizing campaign performance through testing and insights
✅ Act as a key representative of LeoVegas' brand internally and externally, including managing agency and media partner relationships
ASSUMPTION: This role requires a strong understanding of digital marketing channels, brand development, and performance marketing across multiple European markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Proven experience (10+ years) in a senior marketing leadership role, ideally within the iGaming industry
Required Skills:
- Strategic and analytical mindset with a track record of delivering measurable marketing success
- Exceptional leadership skills, with experience managing and mentoring diverse marketing teams
- Deep understanding of digital marketing channels, including PPC, SEO, Programmatic, Affiliates, and Paid Social
- Experience in brand development and performance marketing across multiple European markets
- Ability to balance creative thinking with commercial acumen
- Excellent communication skills in English; additional European languages are a plus
- Comfortable working in a fast-paced, data-driven, and highly regulated environment
Preferred Skills:
- Experience working with CRM and marketing automation tools
- Familiarity with the iGaming industry and its regulations
- Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving growth and optimizing campaigns in a data-driven environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for a Director of Digital Marketing role in Malta)
Benefits:
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support an active lifestyle
- Private health insurance
- Discounts across a range of retailers, gyms, bars & restaurants
- Employee assistance program
- Relocation package with 3 weeks of accommodation and flights (for non-Malta residents)
Working Hours: Full-time (hybrid arrangement, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Digital Marketing role in Malta. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LeoVegas Group operates in the highly competitive and rapidly evolving iGaming industry, offering online casino, live casino, and sports betting services through multiple brands across Europe.
Company Size: LeoVegas Group is a mid-sized company with over 1,500 employees, providing a dynamic and agile work environment.
Founded: LeoVegas Group was founded in 2011 and has since grown rapidly, becoming a subsidiary of MGM Resorts International in 2022.
Company Description:
- LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience.
- The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
- As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.
Company Specialties:
- Mobile Casino
- Sportsbook
- Live Casino
- Online Casino
- iGaming
- Sports Betting
- Responsible Gaming
- e-Sports
- and Bingo
Company Website: www.leovegasgroup.com
ASSUMPTION: LeoVegas Group's focus on innovation, growth, and employee development makes it an attractive employer in the iGaming industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another relevant executive.
Reporting Structure: The Director of Digital Marketing will oversee a high-performing marketing team, collaborating with cross-functional teams across Europe.
Work Arrangement: This role follows a hybrid work arrangement, with a balance between on-site work at the Malta HQ and remote work flexibility.
Growth Opportunities:
- Potential progression to a Chief Marketing Officer or similar executive role as the company continues to grow and expand
- Possibility to lead and grow the marketing team, taking on additional responsibilities and direct reports
- Opportunities to gain experience in a fast-paced, international environment and work with a diverse range of brands and markets
ASSUMPTION: This role offers significant growth potential, with opportunities to advance within the marketing department or across the broader organization.
🌍 Location & Work Environment
Office Type: LeoVegas Group's Malta HQ offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): The Malta office is located in the vibrant town of Sliema, with easy access to public transportation and nearby amenities.
Geographic Context:
- Malta is a small island nation in the Mediterranean Sea, with a mild climate and rich history
- The island is known for its beautiful beaches, historic sites, and vibrant nightlife
- Malta offers a high quality of life, with a low cost of living compared to other European countries
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 9:00 AM and 5:00 PM (CET).
ASSUMPTION: Living and working in Malta offers a unique blend of cultural experiences, a pleasant climate, and a lower cost of living compared to other European countries.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Chief Marketing Officer (CMO) or another executive
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Strategic thinking and analytical skills
- Leadership and team management abilities
- Digital marketing expertise and channel-specific knowledge
- Brand development and management skills
- Communication and presentation skills
- Cultural fit and alignment with LeoVegas Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the iGaming industry and LeoVegas Group's business
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership approach
- Showcase your ability to work collaboratively in a hybrid work environment
ATS Keywords: Digital Marketing, Strategic Planning, Campaign Optimization, Team Leadership, Brand Development, PPC, SEO, Programmatic, Affiliates, Paid Social, Data Analysis, iGaming, Hybrid Work, Malta
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, digital marketing expertise, and leadership skills.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (AdWords)
- Facebook Ads Manager
- LinkedIn Ads
- Microsoft Excel
- Power BI or Tableau
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the listed tools and technologies is preferred, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Integrity
- Fun
Work Style:
- Agile and dynamic, with a focus on continuous improvement
- Data-driven and analytical, with a strong emphasis on performance and results
- Collaborative and inclusive, with a focus on teamwork and open communication
- Fast-paced and adaptable, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- How do you approach strategic planning and execution in a rapidly evolving industry like iGaming?
- Can you provide an example of a time when you optimized a digital marketing campaign to improve ROI?
- How do you foster innovation and collaboration within a high-performing marketing team?
- How do you ensure brand consistency across multiple channels and markets in a regulated environment?
- How do you balance creative thinking with commercial acumen to drive business growth?
ASSUMPTION: LeoVegas Group values candidates who can demonstrate a strong cultural fit, with a focus on innovation, collaboration, and data-driven decision making.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Managing a large-scale marketing budget and ensuring efficient resource allocation
- Balancing the need for short-term performance with long-term strategic planning
- Adapting to market trends and regulatory changes in a dynamic industry
- Managing a remote or hybrid team with members across multiple European markets
ASSUMPTION: The Director of Digital Marketing role presents unique challenges, requiring strong leadership, strategic thinking, and adaptability in a fast-paced and evolving environment.
📈 Similar Roles Comparison
- Compared to other senior marketing leadership roles in the iGaming industry, this position offers a unique blend of strategic, operational, and team management responsibilities
- Unlike other roles, this position requires a strong focus on digital marketing channels and a deep understanding of the iGaming industry
- Career progression in this role may differ from other marketing leadership positions, with opportunities to advance within the marketing department or across the broader organization
ASSUMPTION: This role offers a unique blend of strategic, operational, and team management responsibilities, with a strong focus on digital marketing and the iGaming industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new brand in a target market
- Optimizing a PPC campaign to improve ROI by 20% within three months
- Managing a team to create and execute a successful brand awareness campaign across multiple channels
- Conducting a market analysis and customer segmentation study to inform strategic decision making
- Leading a team to develop and implement a CRM and marketing automation strategy to improve customer engagement and retention
ASSUMPTION: These sample projects demonstrate the strategic, operational, and team management aspects of the Director of Digital Marketing role, with a focus on driving growth and improving performance.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and how it translates to marketing strategies?
- How does the marketing team collaborate with other departments, such as Product and Commercial, to ensure cohesive campaigns?
- What are the key challenges facing the iGaming industry, and how does LeoVegas Group approach them from a marketing perspective?
- How does the company support the professional development and growth of its marketing team members?
- What are the most important qualities you look for in a Director of Digital Marketing candidate?
ASSUMPTION: Asking these questions will help you better understand the company's culture, marketing strategies, and expectations for the Director of Digital Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership approach
- Showcase your ability to work collaboratively in a hybrid work environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
