Director of Digital Marketing

📌 Core Information

🔹 Job Title: Director of Digital Marketing

🔹 Company: Mammoth Holdings LLC

🔹 Location: Birmingham, AL

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: May 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of multi-channel digital marketing campaigns
• Budget management and ROI optimization
• Website performance and user experience enhancement
• Team management and cross-functional collaboration
• Data-driven decision making and performance analysis

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth and customer acquisition through digital channels.

📋 Key Responsibilities

✅ Lead the strategy, development, and execution of all digital marketing efforts across paid media, SEO, email, social, content, and web

✅ Manage digital marketing budgets to ensure efficient ROI across all campaigns

✅ Oversee website performance, user experience, conversion rate optimization, and analytics

✅ Build and manage a high-performing digital marketing team; provide clear goals, mentorship, and performance feedback

✅ Analyze and report on key metrics to stakeholders; use insights to refine campaigns and strategy

✅ Partner with creative and operations teams to align messaging and drive integrated marketing efforts

✅ Manage agency and vendor relationships to ensure deliverables are quality assured, cost-effective, on budget and consistent with brand standards

✅ Identify emerging trends and technologies to keep the brand on the cutting edge of digital marketing innovation

✅ Own marketing automation and customer journey mapping to improve engagement and retention

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices to effectively lead campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business, or related field; MBA a plus

Experience: 5-7+ years of experience in digital marketing

Required Skills:

• Deep knowledge of performance marketing (PPC, paid social, programmatic), SEO/SEM, email marketing, and web analytics
• Proven track record of driving growth through data-backed strategies and hands-on execution
• Strong understanding of marketing technology platforms (Google Ads, Meta, HubSpot, GA4, etc.)
• Excellent communication, leadership, and project management skills

Preferred Skills:

• Experience working in multi-location or retail environments

ASSUMPTION: Candidates with a strong blend of strategic thinking, data analysis, and hands-on execution skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Digital Marketing role with 5-10 years of experience in the Retail sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on car washes

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mammoth Holdings operates in the retail industry, specifically focusing on express exterior car washes. The company is experiencing significant growth, with over 150 locations across 16 states.

Company Size: Mammoth Holdings has 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: Mammoth Holdings was founded in 2002 and has since grown to become one of the leading providers of express car washes in the United States.

Company Description:

• Mammoth Holdings is transforming the car wash experience by offering a subscription service that prioritizes customer convenience
• The company is committed to creating a positive impact in its communities and supporting its team members in delivering outstanding service
• Mammoth Holdings is focused on driving growth and innovation in the industry

Company Specialties:

• Express exterior car washes

Company Website: www.mammothholdings.com

ASSUMPTION: Mammoth Holdings' focus on growth and innovation creates an exciting environment for digital marketing professionals to make a significant impact.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) or a similar executive position.

Reporting Structure: The Director of Digital Marketing will oversee the digital marketing team, consisting of specialists in paid media, SEO, email marketing, social media, content creation, and web development.

Work Arrangement: This role is on-site, with the primary office location in Birmingham, AL. However, some flexibility may be available for remote work, depending on the candidate's qualifications and the company's needs.

Growth Opportunities:

• As Mammoth Holdings continues to grow, there may be opportunities for the Director of Digital Marketing to expand their team or take on additional responsibilities
• The company's focus on innovation creates opportunities for the Director of Digital Marketing to explore new channels and strategies

ASSUMPTION: The Director of Digital Marketing role at Mammoth Holdings offers a unique blend of strategic leadership and hands-on execution, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: The Birmingham office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 12770 Merit Dr, Building 8, Suite 700, Dallas, Texas 75251

Geographic Context:

• Birmingham, AL, is the most populous city in Alabama, with a diverse economy and a growing tech industry
• The city offers a low cost of living compared to other major metropolitan areas in the United States
• Birmingham has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required to support marketing campaigns and events.

ASSUMPTION: The Birmingham office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Chief Marketing Officer (CMO) or a similar executive position to discuss the role, responsibilities, and strategic vision
• Presentation or case study to demonstrate the candidate's problem-solving skills and strategic thinking
• Final interview with key stakeholders to assess the candidate's fit within the team and company culture

Key Assessment Areas:

• Digital marketing strategy and campaign development
• Data analysis and interpretation
• Leadership and team management
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Include specific examples of your experience with performance marketing, SEO, email marketing, and web analytics
• Demonstrate your understanding of marketing technology platforms and their application in a retail environment

ATS Keywords: Digital Marketing, Performance Marketing, SEO, Email Marketing, Web Analytics, Team Management, Data Analysis, Campaign Strategy, Budget Management, User Experience, Conversion Rate Optimization, Marketing Automation, Customer Journey Mapping, Communication, Leadership, Project Management

ASSUMPTION: Mammoth Holdings' interview process is designed to assess the candidate's strategic thinking, data analysis, and leadership skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads, Instagram Ads)
• HubSpot
• GA4 (Google Analytics 4)
• SEMrush or similar SEO tools
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Director of Digital Marketing will be expected to have a strong working knowledge of industry-standard digital marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Growth-oriented

Work Style:

• Data-driven
• Strategic
• Adaptable
• Results-focused
• Collaborative

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and technologies?
• Can you provide an example of a time when you had to pivot a marketing strategy based on data insights?
• How do you approach managing and motivating a team of digital marketing specialists?

ASSUMPTION: Mammoth Holdings values candidates who are data-driven, strategic, and collaborative, with a strong commitment to delivering results and driving growth.

⚠️ Potential Challenges

• Managing a team of digital marketing specialists with varying levels of experience and expertise
• Balancing strategic leadership with hands-on execution in a fast-paced environment
• Keeping up with the latest digital marketing trends and technologies
• Adapting to the unique needs and constraints of a retail environment

ASSUMPTION: The Director of Digital Marketing role at Mammoth Holdings presents a unique set of challenges and opportunities, requiring a strong blend of strategic thinking, data analysis, and leadership skills.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position requires a strong understanding of retail-specific marketing challenges and opportunities
• This role offers a unique blend of strategic leadership and hands-on execution, with a focus on driving growth and customer acquisition through digital channels
• Career progression in this role may include opportunities to expand the team or take on additional responsibilities as the company continues to grow

ASSUMPTION: The Director of Digital Marketing role at Mammoth Holdings is distinct from other digital marketing positions, with a focus on retail-specific marketing and a unique blend of strategic leadership and hands-on execution.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to launch a new car wash location
• Analyzing website performance data to identify opportunities for improvement and optimization
• Managing a team of digital marketing specialists to create and execute a customer retention campaign

ASSUMPTION: The Director of Digital Marketing role at Mammoth Holdings involves a wide range of responsibilities, from strategic planning to hands-on execution, with a focus on driving growth and customer acquisition through digital channels.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its digital marketing team?
• Can you describe the company's approach to data-driven decision making and how it informs marketing strategies?
• How does the Director of Digital Marketing collaborate with other departments, such as creative and operations, to drive integrated marketing efforts?
• What are the biggest challenges facing the digital marketing team in the coming year, and how can this role help address them?
• How does the company measure the success of its digital marketing campaigns, and how are those metrics used to inform future strategies?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare a portfolio or case study demonstrating your digital marketing expertise and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.