📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: Stonebranch
🔹 Location: Alpharetta, GA (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days/week) & Hybrid (2 days/week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global digital marketing campaigns
- Optimizing corporate website properties for enhanced user experience
- Identifying upsell and cross-sell opportunities within the existing customer base
- Utilizing a modern marketing technology stack for automation and personalization
- Collaborating with cross-functional teams to drive business growth and customer acquisition
ASSUMPTION: This role requires a well-rounded marketer with a strong background in digital marketing, project management, and data analysis. The ideal candidate will have experience working with a full stack of modern marketing and sales tools.
📋 Key Responsibilities
✅ Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition
✅ Optimize and manage corporate website properties to enhance digital presence and user experience
✅ Identify and drive upsell and cross-sell opportunities within the existing customer base
✅ Create targeted digital campaigns that align with the buyer’s journey and follow demand-generation best practices
✅ Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs
ASSUMPTION: The role requires a strategic mindset, with the ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies.
🎯 Required Qualifications
Education: Bachelor's degree strongly preferred
Experience: 10+ years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement
Required Skills:
- Proven expertise in managing corporate website properties and digital marketing initiatives
- Demonstrated ability to lead and mentor marketing teams
- Strong analytical and quantitative skills
- Excellent project management skills
- Strong interpersonal and collaborative skills
- Creative and innovative mindset with a focus on continuous improvement
Preferred Skills:
- Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3
ASSUMPTION: The ideal candidate will have a proven track record in digital marketing, with a strong focus on data-driven decision making and a commitment to continuous learning and improvement.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Digital Marketing with 10+ years of experience in the Atlanta area)
Benefits:
- Competitive compensation
- Workforce fitness program / gym reimbursement
- Excellent health benefits
- 401k
- Regular social events
- Paid holidays
- Generous time off policy
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 1999
Company Description:
- Stonebranch builds IT orchestration and automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service automation
- The company serves some of the world's largest financial, manufacturing, healthcare, travel, transportation, energy, and technology institutions
- Stonebranch is headquartered in Atlanta, Georgia, with points of contact and support throughout the Americas, Europe, and Asia
Company Specialties:
- Workload Automation
- Job Scheduling
- Managed File Transfer
- IT Automation
- Batch Scheduling
- Batch Processing
- Data Pipeline
- Hybrid IT
- Cloud
- DevOps
- Integration
- Orchestration
- Service Orchestration and Automation
- Self Service Automation
- Hybrid File Transfer
- and Cloud Service Automation
Company Website: www.stonebranch.com
ASSUMPTION: Stonebranch is a well-established company in the software development industry, with a strong focus on IT orchestration and automation solutions. The company's global presence and client base indicate a stable and growing organization.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunity to work on global marketing campaigns and gain international experience
- Chance to collaborate with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain international experience, and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote)
Office Location(s): Alpharetta, GA
Geographic Context:
- Alpharetta is a suburb of Atlanta, Georgia, with a population of approximately 65,000 people
- The area offers a mix of urban and suburban living, with easy access to Atlanta's attractions and amenities
- Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Chief Marketing Officer
- Final interview with the CEO or another senior executive
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and leadership skills
- Analytical and quantitative skills
- Interpersonal and collaborative skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Be prepared to discuss your approach to data-driven decision making and campaign optimization
- Demonstrate your ability to lead and mentor marketing teams
- Showcase your understanding of the company's products and target industries
ATS Keywords: Digital Marketing, Lead Generation, Campaign Execution, Performance Measurement, Project Management, Analytical Skills, Interpersonal Skills, Creative Mindset, Marketing Automation, SEO, Paid Media, Account-Based Advertising, Email Marketing, Website Management, Data Insights, Customer Retention
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise, strategic thinking, and leadership skills. Applicants should be prepared to demonstrate their ability to drive business growth and customer acquisition through data-driven marketing campaigns.
🛠️ Tools & Technologies
- Hubspot
- DemandBase
- GA4
- Salesforce.com
- Typo3
- Modern marketing technology stack (e.g., marketing automation, CRM, CMS)
ASSUMPTION: The ideal candidate will have experience working with a modern marketing technology stack, including marketing automation tools, CRM systems, and CMS platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data to make informed decisions and optimize campaigns?
- Do you have experience leading and mentoring marketing teams?
- Are you able to balance multiple priorities and manage projects effectively?
- Do you align with the company's values of innovation, customer focus, collaboration, integrity, and accountability?
ASSUMPTION: Stonebranch values a strong cultural fit, with a focus on innovation, customer focus, collaboration, integrity, and accountability. The ideal candidate will be adaptable, data-driven, and results-oriented, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a full stack of modern marketing and sales tools
- Keeping up with the latest trends and best practices in digital marketing
- Balancing multiple priorities and managing projects effectively
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the market and adjusting strategies accordingly
ASSUMPTION: The role of Director of Digital Marketing at Stonebranch presents several challenges, including managing a full stack of modern marketing tools, keeping up with industry trends, and balancing multiple priorities in a fast-paced environment. The ideal candidate will be adaptable, results-oriented, and comfortable working with data to make informed decisions.
📈 Similar Roles Comparison
- This role is similar to other Director of Digital Marketing positions, but with a focus on the IT automation industry
- Compared to other roles in the software development industry, this position requires a strong background in digital marketing and project management
- Career path comparison: This role offers significant growth potential, with opportunities to develop leadership skills and gain international experience
ASSUMPTION: The Director of Digital Marketing role at Stonebranch is similar to other digital marketing positions, but with a unique focus on the IT automation industry. The role offers significant growth potential, with opportunities to develop leadership skills and gain international experience.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new product
- Optimizing the company's website for enhanced user experience and improved SEO performance
- Identifying and driving upsell and cross-sell opportunities within the existing customer base
- Creating targeted digital campaigns that align with the buyer’s journey and follow demand-generation best practices
- Utilizing a modern marketing technology stack to automate and scale personalized digital marketing programs
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Director of Digital Marketing at Stonebranch might be expected to undertake. The ideal candidate will have experience developing and executing similar projects in a B2B marketing context.
❓ Key Questions to Ask During Interview
- Can you describe the company's target industries and how this role fits into the overall marketing strategy?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company culture, and the expectations for the Director of Digital Marketing position at Stonebranch. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for the interview by researching the company's products, target industries, and marketing strategies
- Be ready to discuss your approach to data-driven decision making and campaign optimization
- Follow up with the hiring manager within 48 hours after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
