📌 Core Information
🔹 Job Title: Director of Digital Marketing
🔹 Company: Savant
🔹 Location: Barnstable, MA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive digital marketing strategy
- Driving digital customer acquisition, engagement, and retention across multiple channels
- Leading a high-performing digital marketing team
- Collaborating with cross-functional teams to deliver integrated campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and trends.
📋 Key Responsibilities
✅ Develop and implement a comprehensive digital marketing strategy to increase brand visibility, website traffic, and lead conversions across multiple channels
✅ Drive brand differentiation and growth across B2B and B2C channels on Savant.com, GELighting.com, shop.gelighting.com, and the Savant dealer store
✅ Define and evolve social media strategies for Pro / Power / Retail businesses
✅ Align strategy/tactics with emerging digital trends, tools, and industry best practices, continuously optimizing for improved performance
✅ Drive continual UX improvements and content updates to all owned sites to enhance awareness and conversion
✅ Develop and lead e-commerce growth marketing tactics
✅ Lead content strategy and UX optimization for savant.com and gelighting.com, ensuring performance, accessibility, and mobile responsiveness
✅ Collaborate closely with product, sales, creative, and IT teams to deliver integrated campaigns and world-class customer experiences
✅ Define KPIs, measure campaign effectiveness, and continually optimize digital platforms based on analytics
✅ Lead, mentor, and grow a cross-functional digital team
✅ Develop and lead agency RFPs, and manage relationships with existing digital agencies and technology vendors
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded digital marketing professional.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 8+ years of digital marketing experience with 3+ years in a leadership role
Required Skills:
- Proven success managing omnichannel digital marketing programs across consumer and technology brands
- Strong understanding of SEO, SEM, CRM, marketing automation (e.g., Salesforce, HubSpot), and web analytics (Google Analytics, GA4)
- Experience with e-commerce platforms (Amazon, Shopify, or similar), DTC growth, and retail marketing partnerships
- Excellent leadership, project management, and communication skills
Preferred Skills:
- Passion for innovation, smart home technology, and consumer electronics
ASSUMPTION: Given the role's strategic nature and team leadership requirements, a proven track record in digital marketing and relevant experience are essential.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000. The salary range listed is an estimate and may vary based on factors such as location, relevant education, experience, and internal pay equity.
Benefits:
- Medical / dental insurance
- Vision plan
- Pet insurance
- FSA / HSA
- 12 paid holidays
- Permissive time off policy
- 401k plan with employer match
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Computers and Electronics Manufacturing. Savant is a global leader in smart home and energy, and traditional lighting solutions, serving consumers, businesses, utility companies, and more.
Company Size: 201-500 employees. This size allows for a mid-sized company culture with opportunities for growth and impact.
Founded: 2005. Savant's history dates back nearly 130 years to Thomas Edison and the invention of the world’s first lightbulb.
Company Description:
- Savant offers the most diverse portfolio of DIY and professionally installed products in the industry
- Its innovative solutions unite all the vital pillars of any smart home – climate, lighting, entertainment, security, and energy – all controlled by a single intuitive award-winning app experience
- Savant is the parent of GE Lighting, a Savant company
Company Specialties:
- Home Automation
- Home Control
- Commercial Automation
- Commercial Control
- Audio/Video Systems
- Energy Management
- Lighting Control
- Climate Control
- Luxury
Company Website: http://www.savant.com
ASSUMPTION: Savant's diverse product portfolio and innovative solutions make it an attractive employer for digital marketing professionals seeking to work in the smart home and energy industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills
Reporting Structure: The Director of Digital Marketing will report to the Executive VP of Brand & Creative and lead a cross-functional digital marketing team
Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements, depending on the company's policies
Growth Opportunities:
- Potential to grow into a more senior role, such as VP of Marketing or Chief Marketing Officer, as the company expands
- Opportunities to lead high-impact projects and initiatives that drive business growth
- Chance to work with and learn from experienced professionals in the industry
ASSUMPTION: Given Savant's growth and expansion, there are opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Savant's headquarters is located in Hyannis, MA, with additional offices in Salt Lake City, UT; New York, NY; and San Francisco, CA
Office Location(s): 45 Perseverance Way, Hyannis, MA 02601, US
Geographic Context:
- Barnstable, MA, is a small city located on Cape Cod, offering a mix of urban and suburban living
- The area is known for its natural beauty, beaches, and outdoor recreation opportunities
- Boston, MA, is approximately an hour's drive from Barnstable, providing access to additional cultural and entertainment amenities
Work Schedule: Full-time, with the possibility of occasional remote work or flexible hours, depending on the company's policies and the employee's needs
ASSUMPTION: Savant's office locations offer a mix of urban and suburban living, with access to natural beauty and cultural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interviews with the hiring manager and other team members
- Skills assessment or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership and team management skills
- Understanding of SEO, SEM, and web analytics
- Alignment with Savant's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and decision-making skills
- Research Savant's products, services, and competitors to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Digital Marketing, Strategy, Leadership, SEO, SEM, Web Analytics, E-commerce, CRM, Marketing Automation, Team Management, Cross-functional Collaboration
ASSUMPTION: Savant's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on digital marketing expertise.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- HubSpot or similar marketing automation platforms
- Salesforce or similar CRM systems
- E-commerce platforms (e.g., Shopify, Magento)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or transferred from similar roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where innovation is valued?
- Are you comfortable working collaboratively with cross-functional teams to deliver integrated campaigns?
- Do you have a proven track record of driving digital marketing performance and growth in a leadership role?
ASSUMPTION: Savant's company culture values innovation, collaboration, and a customer-centric approach, making it an attractive employer for digital marketing professionals seeking a dynamic and engaging work environment.
⚠️ Potential Challenges
- Managing a cross-functional team with diverse skills and expertise
- Balancing strategic planning and hands-on execution
- Keeping up with emerging digital trends and technologies
- Driving digital marketing performance and growth in a competitive market
ASSUMPTION: The potential challenges in this role require a well-rounded digital marketing professional with strong leadership, strategic, and tactical skills.
📈 Similar Roles Comparison
- Compared to similar roles in other companies, this position offers a unique opportunity to work in the smart home and energy industry, with a focus on innovative and cutting-edge products and solutions
- Savant's diverse product portfolio and customer base provide a broad range of digital marketing opportunities and challenges
- Career progression in this role may lead to more senior marketing positions, such as VP of Marketing or Chief Marketing Officer, as the company continues to grow and expand
ASSUMPTION: This role offers a unique opportunity to work in a growing and innovative industry, with potential for career advancement and professional development.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to increase brand awareness and drive lead conversions for the launch of a new smart home product line
- Optimizing the user experience and content strategy for Savant's and GE Lighting's websites to improve engagement, accessibility, and mobile responsiveness
- Collaborating with cross-functional teams to deliver integrated campaigns that showcase Savant's innovative smart home and energy solutions at industry trade shows and events
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the digital marketing role at Savant.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Savant's digital marketing efforts and where this role fits into the company's overall marketing strategy?
- How does Savant support the professional development and growth of its digital marketing team members?
- Can you provide examples of how Savant fosters a culture of innovation and collaboration in its digital marketing efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Savant measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to assess the strategic direction, cultural fit, and growth opportunities for the Director of Digital Marketing role at Savant.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and decision-making skills
- Research Savant's products, services, and competitors to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
