📌 Core Information
🔹 Job Title: Director of Digital Marketing (9-month FTC)
🔹 Company: Nearmap
🔹 Location: Barangaroo, NSW, Australia
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving global digital marketing strategy and execution
- Leading a team of digital marketing professionals
- Managing budgets and reporting on digital channel performance
- Collaborating with senior management and stakeholders
- Implementing data-driven marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and tools.
📋 Key Responsibilities
✅ Establish and execute global digital marketing strategy
✅ Lead and mentor a global team of digital marketing experts
✅ Manage digital marketing budget and report on channel performance
✅ Collaborate with senior management and stakeholders to develop and execute overall digital marketing strategy
✅ Drive customer acquisition, engagement, and retention through data-driven digital marketing initiatives
✅ Ensure alignment with organizational policies and goals, and establish best practices for marketing automation and digital channels
✅ Develop and maintain Nearmap web assets to meet global and regional business needs
✅ Work with digital agencies to ensure objectives and strategies are clearly communicated and aligned
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive digital marketing success across global markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10-15 years of experience in digital media, demand generation, web management, and marketing
Required Skills:
- Proven track record of driving global digital marketing campaigns
- Experience leading global teams and managing digital marketing channels
- Knowledge of CRM integration, A/B testing, and persona-based journeys
- Proficiency in marketing automation platforms (specifically Marketo)
- Strong understanding of web analytics tools (e.g., Google Analytics)
- Advanced proficiency in Salesforce CRM and experience using BI tools for reporting
- Knowledge of CMS platforms (e.g., Storyblok, Adobe Experience Manager)
- Understanding of ANZ and NA markets (bonus)
Preferred Skills:
- Experience with geospatial tools and AI
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on global campaign management and team leadership.
💰 Compensation & Benefits
Salary Range: AU$180,000 - AU$220,000 per annum (pro-rated for 9-month FTC)
Benefits:
- Quarterly YOU Days: four additional days off per year
- Paid Volunteer Days: two and a half days per year
- Nearmap Days: additional days off after every two years of service
- Generous parental leave policies
- Annual flu vaccinations, skin checks, and full medical checks
- Access to private health insurance corporate discounts
- Tech & wellbeing allowance
- Real hybrid flexibility
- Catered in-office lunches
- Quarterly parties hosted by Nearmap at amazing venues
- LinkedIn Learning License: access to unlimited courses
- A Nearmap subscription
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Digital Marketing role in Australia, with adjustments for the 9-month fixed-term contract.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2009
Company Description:
- Nearmap is a location intelligence provider that empowers customers to create meaningful change in the world
- Harnessing state-of-the-art camera systems, aerial imagery, AI, and advanced SaaS platforms, Nearmap delivers consistent, reliable, high-resolution imagery, insights, and answers
- The company stands as the definitive source of truth that shapes the liveable world
Company Specialties:
- Aerial Imagery
- Location Intelligence
- Artificial Intelligence
Company Website: www.nearmap.com
ASSUMPTION: Nearmap is a well-established technology company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior leadership role reporting directly to the Chief Marketing Officer
Reporting Structure: Leads a global team of digital marketing professionals
Work Arrangement: Hybrid (real hybrid flexibility)
Growth Opportunities:
- Potential to grow into a permanent role or take on additional responsibilities
- Opportunities to work on complex, high-impact projects
- Chance to develop leadership and strategic planning skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's digital marketing strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with real hybrid flexibility
Office Location(s): Barangaroo, NSW, Australia
Geographic Context:
- Barangaroo is a vibrant, urban waterfront precinct in Sydney, Australia
- The area offers a mix of commercial, retail, and residential spaces
- Nearmap's office is conveniently located near public transportation and various amenities
Work Schedule: Full-time (37.5 hours per week) with flexible working hours
ASSUMPTION: Nearmap's work environment is dynamic and collaborative, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with the hiring manager and other stakeholders
- Case study or presentation task
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership and team management skills
- Budget management and reporting
- Alignment with Nearmap's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare for behavioral and situational interview questions focusing on leadership, strategic planning, and digital marketing
- Research Nearmap's company culture and values to demonstrate your fit
ATS Keywords: Digital Marketing, Global Campaigns, Team Leadership, Budget Management, CRM Integration, A/B Testing, Web Analytics, Salesforce CRM, BI Tools, CMS Platforms, ANZ Market, NA Market
ASSUMPTION: Nearmap's application process is thorough and designed to assess candidates' strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Google Analytics
- Salesforce CRM
- Storyblok or Adobe Experience Manager
- LinkedIn Learning
ASSUMPTION: Nearmap uses industry-standard tools and platforms for digital marketing, with a focus on data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How have you driven global digital marketing campaigns in the past, and what were the outcomes?
- Can you describe a time when you had to manage a tight budget and optimize digital marketing spend?
- How do you approach leading and mentoring a global team of digital marketing professionals?
ASSUMPTION: Nearmap values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing strategic planning with hands-on execution
- Adapting to a hybrid work environment
- Meeting the expectations of a 9-month fixed-term contract
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on global strategy and execution, requiring a broader skill set and more extensive leadership experience
- Nearmap's industry-specific context requires an understanding of geospatial tools and AI
- Career path comparison: This role can lead to permanent opportunities or serve as a stepping stone to other senior leadership positions within the company
ASSUMPTION: This role is unique in its focus on global digital marketing strategy and execution, with a strong emphasis on leadership and team management.
📝 Sample Projects
- Developing and implementing a global digital marketing strategy to drive customer acquisition, engagement, and retention
- Managing a team of digital marketing professionals to execute campaigns across multiple channels and regions
- Optimizing digital marketing spend and reporting on channel performance to maximize ROI
ASSUMPTION: These sample projects reflect the strategic, leadership-focused nature of the role and the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into Nearmap's overall business strategy?
- What are the key priorities for this role in the first 90 days?
- How does Nearmap support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does Nearmap measure the success of its digital marketing efforts?
ASSUMPTION: These interview questions are designed to assess the role's strategic fit, growth opportunities, and cultural alignment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare for behavioral and situational interview questions focusing on leadership, strategic planning, and digital marketing
- Research Nearmap's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
