Director of Digital Marketing

📌 Core Information

🔹 Job Title: Director of Digital Marketing

🔹 Company: Upwardly Global

🔹 Location: New York, San Francisco, Chicago, DMV area

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (up to 10% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing strategy to maximize audience engagement and action
• Overseeing a small in-house digital team and collaborating with the Director of Communications
• Managing six-figure-plus ad campaigns on Meta, LinkedIn, and Google
• Developing and implementing email acquisition and drip campaigns
• Creating and running online fundraising campaigns

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and tools.

📋 Key Responsibilities

✅ Strategy: Oversee digital marketing strategy to maximize audience engagement and action across social media, email marketing, website content, and paid ad campaigns. Develop and maintain content strategy, ensuring brand consistency across channels.

✅ Content: Co-lead the development of audience personas, write and commission creative content, manage social media toolkits, and champion staff-generated UGC to promote the brand and expertise.

✅ Leadership & Management: Oversee content development and maintain a content calendar, supervise and mentor a team of two staff and external consultants, and track and analyze marketing metrics to measure effectiveness and improve strategies.

ASSUMPTION: This role requires strong interpersonal and project management skills, with the ability to handle multiple stakeholders and priorities simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field

Experience: Minimum of 5 years of leadership experience in digital marketing, preferably in the nonprofit sector

Required Skills:

• Proven experience managing six-figure-plus ad campaigns on Meta, LinkedIn, and Google
• Expertise in designing and implementing email acquisition and drip campaigns
• Strong proficiency in Google Analytics, Pardot, and Salesforce
• Experience mentoring a collaborative marketing team

Preferred Skills:

• Peer-to-peer fundraising experience
• Familiarity with Sprout, Classy, and WordPress or similar platforms

ASSUMPTION: Candidates should have a passion for the organization's mission and a proven track record in digital marketing leadership.

💰 Compensation & Benefits

Salary Range: $125,000 - $145,000 USD per year (Central Region), $135,000 - $155,000 USD per year (Western/Eastern Region)

Benefits:

• Paid Time Off
• Hybrid or Remote Work Schedule
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Life Insurance
• Retirement Plan with Employer Match

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Nonprofit, focusing on immigrant and refugee professional integration into the U.S. job market

Company Size: Mid-size (over 250 employees)

Founded: Over 20 years ago

Company Description:

• Data-driven and innovative organization with a bold vision and fearless spirit
• Committed to a diverse and inclusive culture where every voice matters
• Operates out of four major US markets and provides remote services to several parts of the country

Company Specialties:

• Customized coaching program for immigrant and refugee professionals
• Comprehensive approach to integrating skilled immigrants into the US job market
• Data-driven strategies for maximizing audience engagement and action

Company Website: upwardlyglobal.org

ASSUMPTION: Upwardly Global is a mission-driven organization that values diversity, inclusion, and data-driven strategies to support immigrant and refugee professionals.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on organizational goals

Reporting Structure: Reports to the Chief Marketing & Communications Officer

Work Arrangement: Hybrid (up to 10% travel)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department
• Opportunities to expand the digital marketing team and take on more strategic responsibilities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more strategic responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid (with up to 10% travel)

Office Location(s): New York, San Francisco, Chicago, and DMV area

Geographic Context:

• New York: Diverse, fast-paced, and culturally rich city with a thriving nonprofit sector
• San Francisco: Tech hub with a strong nonprofit presence and a high cost of living
• Chicago: Midwestern city with a vibrant arts and culture scene and a robust nonprofit sector
• DMV area: Diverse metropolitan area with a strong focus on social justice and advocacy

Work Schedule: Full-time (40 hours/week), with occasional evening events

ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Digital marketing strategy and execution
• Leadership and management skills
• Cultural fit and alignment with the organization's mission
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide at least three content samples showcasing marketing campaigns, emails, or other related materials
• Prepare for behavioral and situational interview questions focused on digital marketing strategies and leadership

ATS Keywords: Digital Marketing, Social Media Strategy, Online Fundraising, Paid Campaigns, SEO, Content Strategy, Creative Storytelling, Graphic Design, Video Content, Email Marketing, Project Management, Google Analytics, Salesforce, Mentoring, Interpersonal Skills, Data Analysis

ASSUMPTION: Upwardly Global uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• Pardot
• Salesforce
• Sprout (or similar social media management platform)
• Classy (or similar fundraising platform)
• WordPress (or similar content management system)

ASSUMPTION: Familiarity with these tools and technologies is required for this role, as they are essential for executing digital marketing strategies and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Data-driven and innovative approach to problem-solving
• Fearless spirit and commitment to a diverse and inclusive culture
• Bold vision and unwavering commitment to the organization's mission

Work Style:

• Collaborative and cross-functional teamwork
• Strategic and data-driven decision-making
• Adaptability and flexibility in a fast-paced environment

Self-Assessment Questions:

• How do you approach balancing technical expertise with creative storytelling in digital marketing?
• Can you provide an example of a time when you successfully managed a six-figure-plus ad campaign, and what was the outcome?
• How do you ensure brand consistency across multiple digital channels while maintaining a strong voice and engaging content?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Upwardly Global's values and work style, as well as a deep understanding of digital marketing strategies and tactics.

⚠️ Potential Challenges

• Managing a small team with limited resources and competing priorities
• Balancing the need for data-driven decision-making with the desire to maintain a strong brand voice and engaging content
• Navigating the unique challenges of the nonprofit sector, such as limited budgets and staffing constraints
• Adapting to the evolving digital landscape and emerging technologies

ASSUMPTION: These challenges require a strategic and adaptable approach, with a strong focus on data-driven decision-making and continuous learning.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on leadership and management skills, as well as a deep understanding of the nonprofit sector
• Unlike other roles, this position requires a strong commitment to the organization's mission and a passion for supporting immigrant and refugee professionals
• Career path comparison: This role offers significant growth potential, with opportunities to expand the digital marketing team and take on more strategic responsibilities

ASSUMPTION: This role is unique in its focus on the nonprofit sector and its commitment to supporting immigrant and refugee professionals, making it an ideal fit for candidates passionate about these causes.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a major fundraising campaign
• Managing a team to create and launch a series of engaging social media campaigns to raise awareness about the organization's mission and programs
• Collaborating with external partners to create co-marketing campaigns that drive action and generate leads

ASSUMPTION: These sample projects demonstrate the strategic and leadership skills required for this role, as well as the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does the organization measure the success of its digital marketing campaigns, and what metrics are most important?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational strategy?
• What are the biggest challenges facing the organization's digital marketing efforts, and how can this role help address them?
• How does the organization support the professional development and growth of its employees, particularly within the marketing department?
• What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a deep understanding of the organization's digital marketing strategies and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on digital marketing strategies and leadership
• Prepare for behavioral and situational interview questions focused on digital marketing strategies and leadership
• Provide at least three content samples showcasing marketing campaigns, emails, or other related materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.