M

Director of Digital Marketing

Montrose Environmental Group
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Digital Marketing

πŸ”Ή Company: Montrose Environmental Group

πŸ”Ή Location: USA-Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Digital Marketing

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving digital marketing strategies to elevate the brand and support clients leading the charge toward a more sustainable future.
  • Collaborating with passionate colleagues and supporting a team of 3,000+ professionals across 135 offices worldwide.
  • Leading and shaping the future of integrated digital marketing strategy, helping to elevate brand and content, identify new revenue streams, and implement high-impact growth strategies.
  • Thriving in a fast-paced, high-growth environment with a blend of performance marketing expertise, commercial acumen, and team leadership.

ASSUMPTION: This role requires a strategic thinker who can balance both vision and execution, blending hands-on digital expertise with leadership, cross-functional collaboration, and innovation.

πŸ“‹ Key Responsibilities

βœ… Lead Digital Strategy & Execution: Design and implement integrated digital marketing strategies to expand market reach, drive lead generation, improve conversion, and identify new revenue opportunities.

βœ… Performance Marketing & ROI: Combine technical expertise with commercial acumen to help execute and influence high-impact, data-driven campaigns across SEO, PPC, email, paid social, automation, and more.

βœ… Team Leadership & Development: Manage and mentor a high-performing MarCom team, fostering collaboration across marketing functions including paid media, Salesforce, video content, content marketing, and creative design.

βœ… Optimization & Analytics: Continuously analyze and optimize digital performance across platformsβ€”monitoring engagement, conversions, funnel performance, and campaign ROI.

βœ… Strategic Innovation: Drive continuous improvement through experimentation, A/B testing, and data-informed decision-making. Identify and implement innovative tools, channels, and processes.

βœ… Cross-Functional Collaboration: Work closely with business unit marketing leaders, creative teams, and external partners to ensure consistency and scalability across digital initiatives.

βœ… Technology & Platforms Oversight: Oversee Website/CMS, CRM, MarTech stack, and marketing automation platforms. Hands-on familiarity with tools like Salesforce, HubSpot, Google Analytics, WordPress, Hootsuite, Sprout, etc.

βœ… Project & Budget Management: Manage departmental budget, prioritize high-impact projects, and ensure alignment with organizational goals. Balance rapid-response tasks with long-term strategic initiatives.

βœ… Quality Control & Brand Discipline: Oversee message consistency and quality in all digital content, including web, display, and email communications.

βœ… Culture & Operations Support: Contribute to the enrichment of our digital culture and operational excellence, including onboarding, process improvement, and knowledge-sharing initiatives.

ASSUMPTION: This role requires a dynamic, commercially minded digital marketing leader with a track record of driving revenue and scaling digital brand success in complex B2B or consulting environments, ideally at public companies with $1B+ in annual revenue.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience required.

Experience: 10+ years in digital marketing, including 5–7 years building and managing high-performing teams.

Required Skills:

  • Deep experience in public-facing digital strategies across SEO (including AI/keyword evolution), paid media, content, marketing automation, CRO, and analytics.
  • Successful history of managing digital transformation, launching new websites, implementing and evaluating MarTech stacks, and optimizing ROI.
  • Highly analytical with fluency in Salesforce, Google Analytics/GA4, dashboards, and reporting tools.
  • Excellent written and verbal communication skills with strong attention to detail and the ability to clearly convey priorities, objectives, and deadlines.
  • Proficient in a broad range of digital tools (Salesforce, CMS platforms, analytics dashboards, digital ad platforms, DAMs, and project management tools).
  • Strong organizational, time management, and project management skillsβ€”able to juggle multiple priorities in a fast-paced environment.
  • Effective team leader who mentors, develops, and inspires others while fostering collaboration and accountability.
  • Adaptable problem-solver who takes initiative, embraces feedback, and continuously seeks to improve.
  • Values diversity and works effectively across lines of difference (e.g., race, gender, language, geography, orientation).
  • Passion for sustainability, innovation, and making a measurable impact.

Preferred Skills:

  • Experience leading strategic content-led lead generation programs across global markets.
  • Background working with international audiences and multi-language content.

ASSUMPTION: The required skills and experience listed above are essential for success in this role. Candidates should have a proven track record of driving measurable growth in complex B2B or consulting environments.

πŸ’° Compensation & Benefits

Salary Range: $155,000 - $170,000 annually, with accomplishments, performance, credentials, and geography considered.

Benefits:

  • Mentorship and professional development resources to advance your career.
  • Direct exposure to industry-leading experts solving the world’s toughest environmental challenges.
  • An entrepreneurial environment where you can learn, thrive, and collaborate with talented colleagues.
  • Opportunities to engage and contribute in employee resource groups focused on diversity, fairness, and inclusion, as well as women empowering leadership.
  • Competitive medical, dental, and vision insurance coverage.
  • 401k with a competitive 4% employer match.
  • Progressive vacation policies, company holidays, and paid parental leave benefits to ensure work/life balance.
  • A financial assistance program that supports peers in need, known as the Montrose Foundation.
  • Access to a student loan planning tool to optimize student loan payoff plans and compare student loan rates with lenders.

Working Hours: Full-time, with a flexible work arrangement that allows for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Digital Marketing role with the required experience level and location. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Montrose Environmental Group operates in the environmental services industry, focusing on air quality services, environmental laboratory services, regulatory compliance services, engineering services, environmental toxicology, analytical chemistry, ultratrace, remediation services, biogas, water treatment systems, fugitive emissions, stack testing, regulatory consulting, leak detection and repair, LDAR, and wastewater treatment.

Company Size: Montrose Environmental Group has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Montrose Environmental Group was founded in 1982, with over 35 years of experience in the environmental services industry.

Company Description:

  • Montrose Environmental Group is committed to delivering innovative environmental solutions worldwide, with a mission to help protect the air we breathe, the water we drink, and the soil that feeds us.
  • The company values its people, community, clients, and shareholders, providing mentorship and professional development resources to support employee growth and success.
  • Montrose Environmental Group offers an entrepreneurial environment where employees can learn, thrive, and collaborate with talented colleagues, contributing to the enrichment of the company's digital culture and operational excellence.

Company Specialties:

  • Air Quality Services
  • Environmental Laboratory Services
  • Regulatory Compliance Services
  • Engineering Services
  • Environmental Toxicology
  • Analytical Chemistry
  • Ultratrace
  • Remediation Services
  • Biogas
  • Water Treatment Systems
  • Fugitive Emissions
  • Stack Testing
  • Regulatory Consulting
  • Leak Detection and Repair
  • LDAR
  • Wastewater Treatment

Company Website: montrose-env.com

ASSUMPTION: Montrose Environmental Group is a well-established company in the environmental services industry, with a strong commitment to innovation, sustainability, and employee growth.

πŸ“Š Role Analysis

Career Level: The Director of Digital Marketing role is a senior-level position, requiring a strategic thinker with a proven track record of driving measurable growth in complex B2B or consulting environments.

Reporting Structure: This role reports directly to the SVP of Brand and Content and collaborates closely with business unit marketing leaders, creative teams, and external partners.

Work Arrangement: This role offers a flexible work arrangement, allowing for remote work and balancing rapid-response tasks with long-term strategic initiatives.

Growth Opportunities:

  • Leading and shaping the future of integrated digital marketing strategy, helping to elevate brand and content, identify new revenue streams, and implement high-impact growth strategies.
  • Mentoring and developing a high-performing marketing communications team, fostering collaboration across marketing functions and contributing to the enrichment of the company's digital culture and operational excellence.
  • Expanding market reach, driving lead generation, improving conversion, and identifying new revenue opportunities, with the potential for career advancement based on performance and organizational needs.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a measurable impact on the company's digital marketing strategy and contribute to its ongoing success.

🌍 Location & Work Environment

Office Type: Montrose Environmental Group offers a flexible work arrangement, allowing for remote work and balancing rapid-response tasks with long-term strategic initiatives.

Office Location(s): The company has 135 offices across the U.S., Canada, Europe, and Australia, with the opportunity to work remotely from any of these locations.

Geographic Context:

  • Montrose Environmental Group operates globally, with a strong presence in the United States, providing ample opportunities for international collaboration and growth.
  • The company's remote work arrangement allows for a flexible work-life balance, with the potential to work from any location with an internet connection.
  • Montrose Environmental Group's global presence and commitment to sustainability make it an attractive employer for environmentally conscious professionals seeking to make a measurable impact.

Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and balancing rapid-response tasks with long-term strategic initiatives.

ASSUMPTION: Montrose Environmental Group's global presence and commitment to sustainability make it an attractive employer for environmentally conscious professionals seeking to make a measurable impact in a flexible work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link.
  • Phone or video screening to assess cultural fit and basic qualifications.
  • In-depth interviews with key stakeholders, including the SVP of Brand and Content, business unit marketing leaders, and other relevant team members.
  • Background and reference checks for final candidates.
  • Job offer and onboarding for the successful candidate.

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking.
  • Leadership and team management skills.
  • li>Analytical skills and data-driven decision-making.
  • Cross-functional collaboration and communication skills.
  • Cultural fit and alignment with Montrose Environmental Group's mission and values.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant digital marketing experience, leadership skills, and passion for sustainability.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment.
  • Be ready to discuss your experience with SEO, PPC, email marketing, marketing automation, and other relevant digital marketing channels.
  • Research Montrose Environmental Group's mission, values, and commitment to sustainability to demonstrate your enthusiasm for the role and the company.
  • Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.

ATS Keywords: Digital Marketing, SEO, PPC, Email Marketing, Marketing Automation, Analytics, Team Leadership, Project Management, Data-Driven Campaigns, Cross-Functional Collaboration, Budget Management, Strategic Innovation, Performance Marketing, CRM, MarTech

ASSUMPTION: Montrose Environmental Group's hiring process is designed to assess candidates' digital marketing expertise, leadership skills, and cultural fit, with a focus on finding the right candidate to drive the company's digital marketing strategy and contribute to its ongoing success.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Google Analytics/GA4
  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • CMS platforms (e.g., WordPress, Drupal)
  • Digital ad platforms (e.g., Google Ads, Facebook Ads)
  • Project management tools (e.g., Asana, Trello)
  • DAMs (Digital Asset Management systems)

ASSUMPTION: Montrose Environmental Group uses a wide range of digital tools and technologies to support its digital marketing efforts, with a focus on Salesforce, Google Analytics, and marketing automation platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Montrose Environmental Group values its people, community, clients, and shareholders, providing mentorship and professional development resources to support employee growth and success.
  • The company is committed to delivering innovative environmental solutions worldwide, with a mission to help protect the air we breathe, the water we drink, and the soil that feeds us.
  • Montrose Environmental Group offers an entrepreneurial environment where employees can learn, thrive, and collaborate with talented colleagues, contributing to the enrichment of the company's digital culture and operational excellence.

Work Style:

  • Montrose Environmental Group offers a flexible work arrangement, allowing for remote work and balancing rapid-response tasks with long-term strategic initiatives.
  • The company values diversity and works effectively across lines of difference, fostering a collaborative and inclusive work environment.
  • Montrose Environmental Group is committed to sustainability and innovation, with a passion for making a measurable impact on the environment and the communities it serves.

Self-Assessment Questions:

  • Do you have a proven track record of driving measurable growth in complex B2B or consulting environments, with a focus on digital marketing strategy and execution?
  • Are you comfortable working in a fast-paced, high-growth environment, balancing rapid-response tasks with long-term strategic initiatives?
  • Do you thrive in a collaborative and inclusive work environment, with a passion for sustainability and innovation?
  • Are you able to work effectively across lines of difference, fostering collaboration and accountability within a high-performing marketing communications team?

ASSUMPTION: Montrose Environmental Group values diversity, collaboration, and innovation, seeking candidates who align with its mission, values, and commitment to sustainability.

⚠️ Potential Challenges

  • The fast-paced, high-growth environment may require candidates to adapt quickly and manage multiple priorities effectively.
  • The role may involve working with international audiences and multi-language content, requiring cultural sensitivity and language proficiency.
  • The company's global presence may present unique challenges in coordinating cross-functional collaboration and ensuring consistent brand messaging across various markets.
  • The role may require candidates to balance rapid-response tasks with long-term strategic initiatives, demanding strong time management and organizational skills.

ASSUMPTION: Montrose Environmental Group's fast-paced, high-growth environment and global presence may present unique challenges for candidates, requiring adaptability, strong communication skills, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Director of Digital Marketing roles, this position offers a unique opportunity to shape the future of an established company's digital marketing strategy in the environmental services industry.
  • Montrose Environmental Group's commitment to sustainability and innovation sets it apart from other companies, providing candidates with the chance to make a measurable impact on the environment and the communities it serves.
  • This role offers a competitive salary range and comprehensive benefits package, with opportunities for professional development and career advancement based on performance and organizational needs.

ASSUMPTION: Montrose Environmental Group's commitment to sustainability, innovation, and employee growth makes it an attractive employer for environmentally conscious professionals seeking to make a measurable impact in a challenging and rewarding work environment.

πŸ“ Sample Projects

  • Developing and executing a comprehensive digital marketing strategy to launch a new brand and elevate Montrose Environmental Group's online presence.
  • Leading a team to create and implement high-impact, data-driven campaigns across SEO, PPC, email, paid social, automation, and other relevant digital marketing channels.
  • Collaborating with business unit marketing leaders, creative teams, and external partners to ensure consistent and scalable digital initiatives that drive lead generation, improve conversion, and identify new revenue opportunities.

ASSUMPTION: Montrose Environmental Group's commitment to innovation and continuous improvement provides candidates with the opportunity to work on challenging and impactful digital marketing projects that drive measurable results.

❓ Key Questions to Ask During Interview

  • How does Montrose Environmental Group support the professional development and growth of its digital marketing team members?
  • What are the key priorities for the first 90 days in this role, and how can I contribute to their successful implementation?
  • How does Montrose Environmental Group foster collaboration and cross-functional communication across its marketing communications team and other departments?
  • What are the most significant challenges facing Montrose Environmental Group's digital marketing efforts, and how can this role address them?
  • How does Montrose Environmental Group measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to driving Montrose Environmental Group's digital marketing strategy and contributing to its ongoing success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link.
  • Tailor your resume and cover letter to highlight your relevant digital marketing experience, leadership skills, and passion for sustainability.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment.
  • Research Montrose Environmental Group's mission, values, and commitment to sustainability to demonstrate your enthusiasm for the role and the company.
  • Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.