Director of Digital Marketing

📌 Core Information 🔹 Job Title: Director of Digital Marketing 🔹 Company: TBC Corporation 🔹 Location: Palm Beach Gardens, Florida, United States 🔹 Job Type: On-site (4 days in the office each week) 🔹 Category: Transportation, Logistics, Supply Chain and Storage 🔹 Date Posted: July 18, 2025 🚀 Job Overview Key aspects of this role include: - Driving digital acquisition and revenue growth for Big O Tires - Managing and optimizing digital marketing channels - Collaborating cross-functionally with various teams - Leading a team of 4-5 digital marketing specialists - Working closely with brand marketing, brand merchandising, content & creative, IT, and finance teams ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive digital marketing efforts and collaborate effectively with various teams. 📋 Key Responsibilities ✅ Grow Digital Acquisition & Revenue: - Direct responsibility for driving traffic, conversion, and ROI for all digital acquisition channels ✅ Manage Performance: - Supervise key channels and review internal reports to monitor performance and seek improvement opportunities ✅ Oversee Budgeting, Forecasting & Reporting: - Work with the marketing team on annual budgeting, monthly/weekly/daily forecasting, and reporting at the channel level ✅ Maintain Constant Level of Optimization: - Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization, and more ✅ Drive Digital Innovation & Shift to Social Media, AI and Generative Search: - Serve as an internal digital marketing thought leader, identifying technology shifts, seeking new technologies, evolving best practices, surveying competitor activity, and strategizing testing opportunities that help drive business growth ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions to optimize digital marketing performance. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 10+ years of experience in a digital marketing role, preferably in ecommerce, retail, or agency experience, with a proven track record in driving customer acquisition and revenue growth - 5+ years of management experience leading a team of digital specialists Required Skills: - Strong KPI orientation: acquisition, conversion, ROI - Advanced user of Google Ads, Microsoft Ads, Google Editor, and Microsoft Editor - Demonstrated strong technical SEO capabilities with a proven track record - Knowledge of Local SEO (especially Local listings management) - Exceptional understanding of all aspects of digital marketing and analytics, especially paid search, organic search, affiliate marketing, display advertising, retargeting, and social media marketing - Excellent written and oral communications skills, with the ability to develop and lead Board and CEO-quality presentations by translating complex digital concepts into digestible content - Expert knowledge of marketing attribution concepts and tools - Strong business acumen; strategic and innovative thinker - Robust quantitative skills, including forecasting ability and ROI analyses - Demonstrated ability to apply logical thought process to problem-solving and deliver recommendations - Advanced level MS Office user, especially Power Point and Excel (pivot tables, vlookups, etc) - Strong proficiency in Google Analytics and other web metric systems - Bilingual language skills in Spanish/English are a plus Preferred Skills: - Experience with AI-driven technologies/tools - Familiarity with the mobility industry ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in both management and hands-on execution, as well as excellent communication and analytical skills. 💰 Compensation & Benefits Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Digital Marketing role with 10+ years of experience) Benefits: - Market competitive compensation - 401(k) and Roth with company match (immediate 100% vesting) - Comprehensive benefits including medical, dental, and vision - Company paid short term disability and employer subsidized long term disability - Company paid life insurance - Discounted tire purchasing - Tuition reimbursement - Employee assistance program - Generous paid vacation and paid time off - Customizable voluntary benefits Working Hours: 40 hours per week, with a minimum of 4 days in the office each week ASSUMPTION: The salary range is based on industry standards for a Director of Digital Marketing role with the required experience level. The benefits package is competitive and comprehensive, reflecting the company's commitment to employee well-being. 📌 Applicant Insights 🔍 Company Context Industry: Transportation, Logistics, Supply Chain and Storage Company Size: 1,001-5,000 employees Founded: 1956 Company Description: TBC Corporation (TBC) is a leader in the mobility industry, providing customers with best-in-class brands, supply chain as a service, and automotive maintenance and repair services. TBC serves wholesale customers in the United States, Canada, Mexico, and South America, through TBC Brands, National Tire Wholesale (NTW), TBC International, and TBC de Mexico. Additionally, TBC responds to individual consumers' and fleet customers' needs in search of total car care at nearly 500 franchised tire and automotive service centers nationally under the Big O Tires brand. Company Specialties: - Oil, Lube & Filters - Routine Services & Fluids - Brakes - Alignment - Suspension & Front End - Franchise - Wholesale - Tires Company Website: http://www.tbccorp.com ASSUMPTION: TBC's extensive experience in the mobility industry and diverse service offerings make it an attractive employer for professionals seeking to grow their careers in the transportation and logistics sector. 📊 Role Analysis Career Level: Mid-level to senior-level management role Reporting Structure: Reports directly to the VP of Marketing Merchandising Work Arrangement: On-site, with a minimum of 4 days in the office each week Growth Opportunities: - Potential to grow into a senior leadership role within the marketing department - Opportunities to expand digital marketing efforts and drive business growth - Possibility to work on strategic initiatives and influence company-wide decisions ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their leadership skills and make a significant impact on the company's digital marketing strategy. 🌍 Location & Work Environment Office Type: Corporate headquarters with a casual, collaborative work environment Office Location(s): 4260 Design Center Drive, Palm Beach Gardens, FL 33410, US Geographic Context: - Palm Beach Gardens is a suburban city in Palm Beach County, Florida, with a population of approximately 100,000 people - The city offers a mix of urban and suburban living, with easy access to beaches, shopping, dining, and entertainment options - The cost of living in Palm Beach Gardens is relatively high compared to other cities in Florida, with median home prices around $350,000 Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break) ASSUMPTION: The office environment at TBC's headquarters is collaborative and casual, with a strong emphasis on teamwork and open communication. The location in Palm Beach Gardens offers a mix of urban and suburban living, with easy access to amenities and recreational activities. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening to assess cultural fit and basic qualifications 2. In-depth digital marketing assessment, including case studies and scenario-based questions 3. Final round interview with the VP of Marketing Merchandising and other key stakeholders Key Assessment Areas: - Digital marketing strategy and execution - Channel management and optimization - Budgeting, forecasting, and reporting - Team leadership and management - Collaboration and communication skills Application Tips: - Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills - Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and cultural fit - Familiarize yourself with TBC's business and industry trends to demonstrate your understanding of the role and company ATS Keywords: Digital Marketing, SEO, PPC, Social Media Marketing, Analytics, Team Management, Budgeting, Forecasting, Performance Optimization, Customer Acquisition, Email Marketing, Collaboration, Communication, Problem Solving, Innovation, Strategic Thinking ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a strong emphasis on the candidate's ability to drive digital marketing performance and collaborate effectively with various teams. 🛠️ Tools & Technologies - Google Ads, Microsoft Ads, Google Editor, Microsoft Editor - Google Analytics, Adobe Analytics, or other web metric systems - MS Office Suite (Power Point, Excel) - SEO tools (e.g., SEMrush, Ahrefs, Moz) - Social media management platforms (e.g., Hootsuite, Sprout Social) - Project management tools (e.g., Asana, Trello) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry, with a focus on search engine marketing, analytics, and project management platforms. 👔 Cultural Fit Considerations Company Values: - Integrity: Act honestly because nothing is more important than our reputation - Teamwork: We are better together. We put people first and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out - Accountability: We own our actions and decisions; we do what we say we are going to do - Leave Everything Better: We innovate to improve everything we touch, and we take actions now to protect the future Work Style: - Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration - Data-driven and results-focused, with a commitment to continuous improvement and optimization - Adaptable and agile, with a willingness to embrace change and pivot as needed Self-Assessment Questions: 1. How do you align with TBC's company values, and how have you demonstrated these values in your previous roles? 2. Describe your preferred work style and how it fits with TBC's collaborative and data-driven culture 3. How do you approach continuous learning and staying up-to-date with industry trends and best practices? ASSUMPTION: TBC's company values and work style emphasize collaboration, accountability, and a commitment to continuous improvement. Candidates who share these values and can demonstrate a strong work ethic and adaptability will be well-suited to this role. ⚠️ Potential Challenges 1. Work-life balance: The on-site requirement and potential long hours may impact work-life balance for some candidates 2. Industry-specific challenges: The mobility industry can be cyclical and subject to economic fluctuations, which may impact digital marketing strategies and performance 3. Team management: Leading a team of digital marketing specialists may present unique challenges, requiring strong leadership and communication skills 4. Location-specific challenges: Living and working in Palm Beach Gardens may present cost-of-living challenges and competition for local talent ASSUMPTION: While this role offers many opportunities for growth and success, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals. 📈 Similar Roles Comparison 1. Director of Digital Marketing (Retail/Ecommerce) vs. Director of Digital Marketing (B2B/Enterprise): Retail/ecommerce roles may require more focus on customer acquisition and conversion rate optimization, while B2B/enterprise roles may emphasize account-based marketing and lead generation strategies. Both roles require strong digital marketing skills and leadership abilities. 2. Industry-specific context: The mobility industry is unique in its focus on vehicle maintenance and repair services, with a strong emphasis on local SEO and geo-targeted marketing strategies. Candidates with experience in related industries or transferable skills will be well-suited to this role. 3. Career path comparison: A Director of Digital Marketing role can serve as a stepping stone to senior leadership positions, such as VP of Marketing or Chief Marketing Officer. Candidates should consider their long-term career goals when evaluating this role. ASSUMPTION: While this role shares similarities with other Director of Digital Marketing positions, its unique industry context and focus on local SEO and geo-targeted marketing strategies set it apart from other opportunities. Candidates should carefully consider their career goals and industry preferences when evaluating this role. 📝 Sample Projects 1. SEO Audit and Optimization: Conduct a comprehensive SEO audit of Big O Tires' website and local listings, identifying and implementing optimization strategies to improve organic search rankings and drive local traffic 2. PPC Campaign Optimization: Analyze and optimize existing PPC campaigns to improve click-through rates, conversion rates, and return on ad spend 3. Social Media Marketing Strategy: Develop and execute a social media marketing strategy to increase brand awareness, engagement, and customer acquisition, with a focus on local community management and user-generated content 4. Email Marketing Automation: Implement email marketing automation workflows to improve customer segmentation, personalization, and conversion rates ASSUMPTION: These sample projects demonstrate the diverse range of digital marketing initiatives a Director of Digital Marketing may oversee, from technical SEO optimization to strategic social media marketing campaigns and email marketing automation. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role, and how they may evolve over time? 2. Team Structure: How is the digital marketing team structured, and how does this role fit into the broader marketing organization? 3. Budget and Resources: What is the annual marketing budget, and how are resources allocated across different channels and initiatives? 4. Collaboration: How does this role collaborate with other departments, such as brand marketing, brand merchandising, content & creative, IT, and finance? 5. Growth Opportunities: What opportunities exist for growth and professional development within this role and the broader marketing organization? 6. Company Culture: How would you describe the company culture, and how does this role contribute to maintaining and enhancing that culture? ASSUMPTION: These key questions help candidates better understand the role's expectations, team dynamics, and growth potential, as well as the company's culture and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://jobs.tbccorp.com/job/Palm-Beach-Gardens-Director-of-Digital-Marketing-FL-33410/1308846200/ 2. Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills 3. Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and cultural fit 4. Familiarize yourself with TBC's business and industry trends to demonstrate your understanding of the role and company 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.