📌 Core Information
🔹 Job Title: Director of Digital Marketing, Flooring Products
🔹 Company: Shaw
🔹 Location: Dalton, GA (Hybrid role)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3-4 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of digital marketing efforts
- Cross-functional team collaboration and management
- Campaign planning, execution, and optimization across various digital channels
- Marketing automation and lead management
- Data-driven decision making and performance analysis
- Stakeholder management and budget allocation
- Content strategy and brand management
- Innovation and industry trend tracking
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and digital marketing expertise to drive success across multiple channels and teams.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies aligned with business objectives
✅ Lead and grow the digital marketing team, providing structure, process, and standards
✅ Oversee digital marketing campaign planning, execution, and optimization
✅ Develop and manage marketing automation programs for lead generation and nurturing
✅ Define KPIs, analyze performance metrics, and create stakeholder reporting dashboards
✅ Build strong relationships with stakeholders, including brand leadership, marketing, IT, product teams, and sales
✅ Manage digital marketing budget to maximize ROI
✅ Develop and oversee content strategies supporting digital marketing objectives
✅ Stay current with industry trends and incorporate emerging technologies into the digital marketing strategy
✅ Ensure brand messaging consistency across all digital channels and compliance with relevant regulations
✅ Establish and maintain relationships with external partners, agencies, and vendors
ASSUMPTION: This role involves a wide range of responsibilities, requiring a well-rounded digital marketing professional with strong leadership and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
Required Skills:
- Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management skills
- Action-oriented and responsive in a fast-paced environment
- Demonstrate strategic influence, business acumen, consumer-centric approach, coach and develop others
- Must exhibit leadership qualities: propensity to lead, learning agility, and passion for results
Preferred Skills:
- Experience in the flooring or related industry
- Fluency in additional languages
ASSUMPTION: Candidates should possess a strong blend of technical, leadership, and communication skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year (Based on industry standards for a Director of Digital Marketing role with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
- Tuition reimbursement and professional development opportunities
Working Hours: 8-hour non-rotating shift, Monday-Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Digital Marketing role with the required experience level. Actual compensation may vary based on factors such as performance, location, and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw is a leading provider of flooring and surface solutions, operating in the competitive textile manufacturing sector.
Company Size: Shaw is a mid-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment.
Founded: Shaw was founded in 1946 and has since grown into a global organization with a strong reputation for innovation and quality.
Company Description:
- Shaw is a wholly-owned subsidiary of Berkshire Hathaway, Inc.
- The company offers a wide range of flooring products, including carpet, resilient, hardwood, and custom carpet solutions.
- Shaw is committed to sustainable design and responsible manufacturing practices.
Company Specialties:
- Sustainable Design
- Resilient Flooring
- LVT
- Carpet
- Flooring
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- Commercial Design
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw's focus on sustainability and innovation sets it apart in the competitive textile manufacturing industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Vice President of Marketing.
Reporting Structure: The Director of Digital Marketing will oversee the digital marketing team and collaborate with various stakeholders, including brand leadership, marketing, IT, product teams, and sales.
Work Arrangement: This is a hybrid role, requiring the incumbent to work on-site 3-4 days per week at the Dalton, GA corporate offices.
Growth Opportunities:
- Potential to expand the digital marketing team and take on additional responsibilities
- Opportunities for professional development and career advancement within Shaw
- Possibility to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Shaw's digital marketing efforts.
🌍 Location & Work Environment
Office Type: Shaw's corporate offices in Dalton, GA feature a modern, collaborative work environment designed to foster creativity and productivity.
Office Location(s): Dalton, GA (with flexibility for remote work)
Geographic Context:
- Dalton, GA is located in the northwest corner of the state, approximately 90 miles northwest of Atlanta.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a lower cost of living compared to major metropolitan areas.
- Dalton is known for its strong manufacturing industry and diverse community.
Work Schedule: The standard workweek is Monday-Friday, with flexible hours and the opportunity for occasional remote work.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Budget management and analytical skills
- Cultural fit and alignment with Shaw's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns and their outcomes
- Research Shaw's products, industry, and competitors to demonstrate your understanding of the business
- Practice common interview questions and be prepared to discuss your digital marketing philosophy and approach
ATS Keywords: Digital Marketing, Campaign Management, Marketing Automation, Analytics, Stakeholder Management, Budget Management, Content Strategy, Brand Management, Industry Trends, Leadership, Team Management, Communication, Presentation, Strategic Thinking
ASSUMPTION: Shaw's hiring process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for the organization.
🛠️ Tools & Technologies
- GA4
- SalesForce Marketing Cloud
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Google Ads)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are widely used in digital marketing and enable effective campaign management and analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Shaw prioritizes understanding and meeting the needs of its customers
- Innovation: Shaw encourages creativity, continuous learning, and improvement
- Integrity: Shaw upholds ethical standards and conducts business with honesty and transparency
- Collaboration: Shaw fosters a team-oriented work environment that values diversity and inclusion
- Sustainability: Shaw is committed to responsible manufacturing practices and minimizing its environmental impact
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven, with a focus on using analytics to inform decision-making and strategy
- Adaptable and responsive to change, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing success in a leadership role?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you possess strong communication and presentation skills, with the ability to influence stakeholders and drive consensus?
- Are you passionate about staying current with industry trends and emerging technologies?
- Do you thrive in a collaborative, team-oriented work environment and value diversity and inclusion?
ASSUMPTION: Shaw's culture values innovation, collaboration, and a customer-centric approach, making it an ideal fit for digital marketing professionals with strong leadership and communication skills.
⚠️ Potential Challenges
- Managing a team with diverse skills and experience levels, requiring strong leadership and communication skills
- Balancing multiple priorities and projects, often with tight deadlines
- Adapting to a dynamic work environment and changing business needs
- Navigating a large, complex organization with multiple stakeholders
- Ensuring brand consistency and compliance across various digital channels and platforms
ASSUMPTION: These challenges require a proactive, adaptable, and strategic approach to digital marketing, with a strong focus on stakeholder management and communication.
📈 Similar Roles Comparison
- Compared to other Director of Digital Marketing roles, this position offers a unique opportunity to work in the flooring industry and drive digital marketing strategy for a well-established, global organization
- Industry-specific context: The flooring industry is competitive and dynamic, with a strong focus on innovation and sustainability
- Career path comparison: This role offers significant growth potential, with opportunities to advance within Shaw or explore other leadership positions in the digital marketing field
ASSUMPTION: This role provides a unique blend of industry exposure, strategic influence, and growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new LVT product line
- Optimizing SEO and PPC campaigns to improve organic search rankings and drive targeted traffic to Shaw's website
- Implementing a marketing automation program to nurture leads and improve conversion rates
- Collaborating with brand teams to create engaging, on-brand content for Shaw's website and social media channels
- Conducting A/B tests and analyzing performance data to optimize digital marketing campaigns and improve ROI
ASSUMPION: These sample projects illustrate the breadth and depth of digital marketing responsibilities in this role, requiring a strong blend of strategic, tactical, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Shaw's digital marketing efforts and the biggest challenges facing the team?
- How does Shaw support the professional development and growth of its digital marketing team members?
- What is the company's approach to innovation and staying current with industry trends in digital marketing?
- How does Shaw measure the success of its digital marketing campaigns, and what KPIs are most important to the organization?
- What is the team's dynamic like, and how does the Director of Digital Marketing role fit into the broader marketing organization?
ASSUMPTION: Asking these questions will help you better understand Shaw's digital marketing strategy, team dynamics, and growth opportunities for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns and their outcomes
- Research Shaw's products, industry, and competitors to demonstrate your understanding of the business
- Practice common interview questions and be prepared to discuss your digital marketing philosophy and approach
- Follow up with Shaw's HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
