📌 Core Information
🔹 Job Title: Director of DTC Growth Marketing & AI Strategy
🔹 Company: Jam+
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Online and Mail Order Retail
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive DTC growth roadmap focused on customer acquisition and retention
- Overseeing paid media strategy, leveraging AI tools and analytics to drive performance and optimize marketing efforts
- Collaborating with internal teams and external agencies to ensure maximum ROI on marketing spend
- Leveraging AI tools to create content, design landing pages, optimize SEO, personalize merchandising, and accelerate experimentation
- Championing a culture of experimentation and speed, constantly testing new tools, ideas, and channels to stay ahead of the curve
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and creativity to drive growth in a competitive ecommerce landscape.
📋 Key Responsibilities
✅ Lead the development and execution of a comprehensive DTC growth roadmap focused on customer acquisition and retention
✅ Oversee paid media strategy, ensuring maximum ROI on marketing spend through budget allocation, performance tracking, and agency collaboration
✅ Leverage AI tools to create content, design landing pages, optimize SEO, personalize merchandising, and accelerate experimentation
✅ Use analytics platforms like GA4 and Tableau to identify insights, track KPIs, and inform fast decision-making
✅ Work closely with the CRM team to design segmentation strategies, lifecycle marketing, and win-back campaigns that drive retention
✅ Own and manage the DTC P&L, building forecasts and business cases to support ongoing investment in growth
✅ Drive UX testing and on-site optimization, including PDP improvements, bundling strategies, and A/B experiments
ASSUMPTION: This role involves a high degree of ownership and requires strong leadership skills to drive growth across multiple channels and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in DTC growth or performance marketing roles, ideally in a lean ecommerce environment
Required Skills:
- Proven track record of managing and scaling paid media, including agency oversight and direct ownership of campaign strategy
- Strong analytical skills and experience with analytics platforms like GA4 and Tableau
- Demonstrated use of AI tools in marketing efforts (ChatGPT, Midjourney, Copy.ai, etc.)
- Creative instincts paired with a test-driven mindset; able to move between brand storytelling and conversion optimization
- Entrepreneurial, motivated by results, and comfortable with ambiguity and speed
Preferred Skills:
- Experience with the core performance stack: GA4, attribution tools, A/B testing, Shopify or Magento, Klaviyo or similar CRM platforms
- Familiarity with the ecommerce category, including envelopes, folders, and packaging
ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving growth in ecommerce environments will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Director of Growth Marketing role with 5-10 years of experience in the ecommerce sector)
Benefits:
- Competitive Salary and Bonus Potential
- Competitive Health Care
- Company Retirement Plan Participation
- Employee Discounts on all company products
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jam+ operates in the competitive online and mail order retail industry, focusing on customized paper goods, office supplies, and packaging through its flagship websites and specialized ecommerce platforms.
Company Size: Jam+ has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact.
Founded: Jam+ was founded in 1954 and has since grown into a multi-brand shopping experience powered by a shared ecommerce platform, core marketing engine, and shared back office operations.
Company Description:
- Jam+ focuses on customized products and has a shared e-commerce platform that powers a multi-brand shopping experience
- The company sells its branded items through its own DTC channels and major ecommerce websites like Amazon, Staples, Office Depot, and WB Mason
- Backed by private equity firm TZP Group and led by CEO Andrew Jacobs, Jam+ continues to innovate and expand into new categories
Company Specialties:
- Ecommerce
- Envelopes
- Folders
- Customization
- Print
- Labels
- Signs
- Banners
- Data
Company Website: www.jamplus.com
ASSUMPTION: Jam+ is well-positioned in the ecommerce market, with a strong focus on customization and a diverse range of products.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the CEO and overseeing multiple teams, including paid media, CRM, and UX.
Reporting Structure: The Director of DTC Growth Marketing & AI Strategy will report directly to the CEO and oversee multiple teams, including paid media, CRM, and UX.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a healthy work-life balance.
Growth Opportunities:
- As Jam+ continues to grow and expand, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the organization
- The company's focus on innovation and experimentation provides ample opportunities for professional development and growth
ASSUMPTION: The successful candidate will be a strategic thinker with a strong background in performance marketing and a proven track record of driving growth in ecommerce environments.
🌍 Location & Work Environment
Office Type: Jam+ operates primarily as a remote-first company, with employees working from various locations across Canada.
Office Location(s): Jam+ does not have a physical headquarters, and employees are encouraged to work from their preferred location within Canada.
Geographic Context:
- Canada offers a diverse range of cultural, recreational, and professional opportunities for employees
- The remote work environment allows for greater flexibility and work-life balance
- The company's focus on innovation and experimentation fosters a dynamic and engaging work environment
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a focus on results-driven productivity
ASSUMPTION: The remote work environment at Jam+ provides employees with the flexibility to balance their personal and professional lives while maintaining a strong connection to the company's mission and culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, company vision, and growth strategies
- Case study or project presentation to demonstrate the candidate's strategic thinking and problem-solving skills
- Final interview with key stakeholders to discuss the candidate's fit within the team and organization
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Creativity and innovation in marketing strategies
- Leadership and team management skills
- Alignment with Jam+ company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills in a marketing context
- Research Jam+ and the ecommerce industry to showcase your understanding of the company's mission and market trends
ATS Keywords: DTC Growth, Performance Marketing, Paid Media, AI Strategy, Ecommerce, Customer Acquisition, Retention, Analytics, SEO, CRM, UX Testing, A/B Experiments, Budget Management, Agency Collaboration
ASSUMPTION: The interview process at Jam+ is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the organization's long-term growth goals.
🛠️ Tools & Technologies
- AI Tools: ChatGPT, Midjourney, Copy.ai, etc.
- Analytics Platforms: GA4, Tableau
- Ecommerce Platforms: Shopify, Magento
- CRM Platforms: Klaviyo, similar platforms
- Marketing Automation Tools: HubSpot, Marketo, etc.
ASSUMPTION: The successful candidate will have experience with a range of marketing tools and platforms, and be eager to explore and integrate new technologies into their work.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Jam+ values creativity, experimentation, and a test-driven mindset
- Results-Driven: The company focuses on driving measurable growth and impact
- Collaboration: Jam+ fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
Work Style:
- Remote-Friendly: Jam+ offers a flexible work arrangement that allows employees to balance their personal and professional lives
- Data-Driven: The company values a data-driven approach to decision-making and problem-solving
- Agile: Jam+ operates in a fast-paced, dynamic environment that requires employees to be adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment that requires adaptability and responsiveness to change?
- Are you comfortable working remotely and balancing your personal and professional lives?
- Do you have a strong background in performance marketing and a proven track record of driving growth in ecommerce environments?
ASSUMPTION: The successful candidate will be a strategic thinker with a strong background in performance marketing, a proven track record of driving growth in ecommerce environments, and a strong cultural fit with Jam+'s values and work style.
⚠️ Potential Challenges
- The competitive nature of the ecommerce market may present challenges in driving customer acquisition and retention
- The remote work environment may require additional effort to maintain a strong connection to the company's mission and culture
- The fast-paced, dynamic nature of the company may present challenges in balancing multiple priorities and deadlines
- The successful candidate may face challenges in integrating new technologies and tools into their work
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, analytical skills, and creativity to drive growth and impact in a dynamic ecommerce environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on AI strategy and data-driven decision-making
- Unlike many ecommerce roles, this position requires a strong focus on customer acquisition and retention, rather than simply driving sales
- This role offers a unique opportunity to shape the growth strategy of a dynamic, innovative company in the ecommerce sector
ASSUMPTION: The successful candidate will have experience in a similar role or a related field, with a strong understanding of the unique challenges and opportunities presented by the ecommerce market.
📝 Sample Projects
- Developing and executing a comprehensive DTC growth roadmap focused on customer acquisition and retention
- Overseeing paid media strategy, leveraging AI tools and analytics to drive performance and optimize marketing efforts
- Leveraging AI tools to create content, design landing pages, optimize SEO, personalize merchandising, and accelerate experimentation
ASSUMPTION: The successful candidate will have experience in developing and executing marketing strategies that drive growth and impact in a dynamic ecommerce environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and how this role fits into that strategy?
- How does the company support the integration of new technologies and tools into marketing strategies?
- What are the key priorities for this role in the first 90 days?
- How does the company foster a culture of innovation and experimentation?
- What opportunities are there for professional development and growth within the organization?
ASSUMPTION: The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, company, and ecommerce market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your strategic thinking and problem-solving skills in a marketing context
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
