Director of Editorial Content

📌 Core Information

🔹 Job Title: Director of Editorial Content

🔹 Company: Better Collective A/S

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Media

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic editorial leadership for BC’s Betting Media brands
• Content strategy development and execution
• Cross-functional collaboration with product, affiliate, and marketing teams
• SEO performance optimization and audience engagement enhancement
• Operational workflow leadership and innovation

ASSUMPTION: This role requires a strategic thinker with a strong editorial background and proven experience in content strategy development and execution. Familiarity with sports media or betting industries is preferred.

📋 Key Responsibilities

✅ Set the vision for all editorial content across BC’s Betting Media brands

✅ Collaborate cross-functionally with product, affiliate, and marketing teams to align content with business goals and user experience strategies

✅ Balance performance and creativity by maintaining SEO success while developing new content formats, channels, and storytelling approaches

✅ Lead and evolve operational workflows, identify new opportunities for content innovation, and build scalable systems that support growing editorial teams

ASSUMPTION: This role involves a high level of strategic thinking, collaboration, and operational management. Candidates should be comfortable working in a fast-paced, metrics-driven environment with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, English, or a related field (or equivalent experience)

Experience: 8+ years leading editorial or content teams in digital media, publishing, or a related field

Required Skills:

• Proven success in creating high-performing, audience-centric content strategies
• Strong command of editorial workflows and SEO best practices
• Comfort working in fast-paced, metrics-driven environments with cross-functional teams
• Exceptional organization and communication skills, with a proactive, collaborative, and strategic mindset

Preferred Skills:

• Familiarity with US sports audiences and editorial trends
• Interest in GenAI tools and their editorial applications

ASSUMPTION: Candidates with a strong editorial background and proven experience in content strategy development and execution are most likely to succeed in this role. Familiarity with sports media or betting industries is a plus.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (AI-estimated based on industry standards for a Director-level role in the United States)

Benefits:

• Full health benefits (medical, dental, vision)
• Unlimited PTO
• 401K employer match
• Life and disability insurance
• Bonus program
• Extended paid parental leave
• Pet insurance
• Employee Assistance Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an AI-estimated industry standard for a Director-level role in the United States. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective operates in the technology, information, and media industry, focusing on digital sports media, sports betting media, and esports & gaming communities.

Company Size: Better Collective has 1,001-5,000 employees, providing a mid-to-large-sized company environment with opportunities for growth and collaboration.

Founded: Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark, with global operations.

Company Description:

• Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities.
• The company is on a mission to excite sports fans through engaging content and foster passionate communities worldwide.
• Better Collective covers a vast range of sports and offers various content formats, engaging a sports audience of over 450 million visits each month across its portfolio of national and international sports media brands.

Company Specialties:

• Digital sports media
• Sports betting media
• Esports & gaming communities

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective is a well-established company with a strong focus on digital sports media and a global presence. Candidates should be comfortable working in a dynamic, international environment.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Director of SEO & Content

Reporting Structure: This role will lead and collaborate with editorial teams across BC’s Betting Media brands

Work Arrangement: Remote OK, with the possibility of on-site collaboration with global teams

Growth Opportunities:

• Potential to shape the future of betting content at a global level
• Opportunities for impact and initiative-taking in a collaborative environment
• Exposure to a global company with insights into different markets and cultures

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Better Collective's global betting content strategy.

🌍 Location & Work Environment

Office Type: Remote-first, with global offices in Copenhagen, Niš, Vienna, Paris, London, Manchester, Athens, Groningen, Lisbon, and Stockholm

Office Location(s): Remote (United States)

Geographic Context:

• Better Collective has a global presence, with offices in multiple countries and a remote-friendly work culture
• The United States is a key market for Better Collective's Betting Media brands
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States. Candidates should be comfortable working independently and collaborating with global teams remotely.

💼 Interview & Application Insights

Typical Process:

• Application review by the Better Collective team
• Initial conversation with someone from the Talent or People team
• Information request for additional details or clarification
• Team interviews with editorial team members and/or leaders
• Assessment or final interview, which may include a practical task, personality or work style assessment, and/or additional team meetings
• Offer, followed by reference checks before the start date

Key Assessment Areas:

• Editorial leadership and content strategy skills
• Collaboration and communication abilities
• Strategic thinking and problem-solving
• Familiarity with sports media, betting industries, and SEO best practices

Application Tips:

• Tailor your resume and cover letter to highlight your editorial leadership, content strategy, and cross-functional collaboration skills
• Be prepared to discuss your experience with sports media, betting industries, and SEO performance optimization
• Showcase your strategic thinking and problem-solving abilities through examples of your past work

ATS Keywords: Editorial leadership, content strategy, SEO performance, cross-functional collaboration, sports media, betting industries, audience engagement, operational workflows, content innovation

ASSUMPTION: Better Collective's interview process is designed to assess candidates' editorial leadership, content strategy, and collaboration skills. Candidates should be prepared to discuss their experience with sports media, betting industries, and SEO performance optimization.

🛠️ Tools & Technologies

• Content management systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable working with various content management, SEO, project management, and communication tools to effectively lead editorial teams and collaborate with cross-functional stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and gaming
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and responsible gaming

Work Style:

• Proactive and strategic mindset
• Strong organizational and communication skills
• Comfortable working in a fast-paced, metrics-driven environment
• Ability to collaborate effectively with cross-functional teams

Self-Assessment Questions:

• Do you have a passion for sports and gaming, and can you translate that passion into engaging content strategies?
• Are you comfortable working in a fast-paced, metrics-driven environment with cross-functional teams?
• Do you have a proactive and strategic mindset, with strong organizational and communication skills?

ASSUMPTION: Better Collective values candidates who are passionate about sports and gaming, collaborative, innovative, and comfortable working in a fast-paced, metrics-driven environment. Candidates should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• Balancing performance and creativity in a fast-paced, metrics-driven environment
• Collaborating effectively with global teams across different time zones
• Adapting to a remote work arrangement and maintaining productivity
• Keeping up with industry trends and best practices in sports media, betting industries, and SEO

ASSUMPTION: This role presents several challenges, including balancing performance and creativity, collaborating with global teams, adapting to a remote work arrangement, and staying current with industry trends. Candidates should be prepared to address these challenges proactively and strategically.

📈 Similar Roles Comparison

• This role differs from other editorial leadership positions in its focus on sports media, betting industries, and SEO performance optimization
• Better Collective's global presence and remote work arrangement provide unique opportunities for growth and collaboration
• Candidates should compare this role to other editorial leadership positions in digital media, publishing, or related fields to assess their fit and potential career growth

ASSUMPTION: This role offers unique opportunities for growth and collaboration due to Better Collective's global presence and remote work arrangement. Candidates should compare this role to other editorial leadership positions in digital media, publishing, or related fields to assess their fit and potential career growth.

📝 Sample Projects

• Developing and executing a content strategy for a new sports betting media brand
• Optimizing SEO performance for existing editorial content across BC’s Betting Media brands
• Collaborating with cross-functional teams to create engaging, audience-centric content that drives traffic and user engagement

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and SEO-focused nature of the Director of Editorial Content role at Better Collective. Candidates should be prepared to discuss their experience with similar projects and their approach to balancing performance and creativity.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader content strategy for Better Collective's Betting Media brands?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Better Collective support the professional growth and development of its editorial team members?
• What are the key challenges facing the editorial teams, and how can this role address them?
• How does Better Collective foster a collaborative and inclusive work environment, particularly for remote team members?

ASSUMPTION: These key questions help candidates assess the fit of the Director of Editorial Content role with their career goals, working style, and cultural preferences. Candidates should tailor these questions to better understand the specific opportunities and challenges presented by this role at Better Collective.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your editorial leadership, content strategy, and cross-functional collaboration skills
• Prepare for interviews by researching Better Collective's company culture, values, and editorial content strategy
• Follow up with Better Collective after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.