📌 Core Information
🔹 Job Title: Director of Enterprise Product Marketing
🔹 Company: Trustpilot
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing, Technology
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in enterprise product marketing
- Cross-functional collaboration with Sales, Product, Marketing, and Customer Success
- Holistic approach to enterprise growth and positioning
- Data-driven decision making and market research
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute a world-class enterprise product marketing strategy, defining key success metrics and aligning efforts with Trustpilot’s broader business objectives.
✅ Own positioning, messaging, and differentiation for Trustpilot’s enterprise offerings, ensuring they address the needs of key stakeholders and decision-makers.
✅ Lead go-to-market strategies for new enterprise product launches and enhancements, collaborating closely with Sales, Product, and Marketing to drive adoption and revenue growth.
✅ Develop compelling sales enablement materials, including playbooks, pitch decks, and customer case studies, empowering Sales and Customer Success teams to engage enterprise clients effectively.
✅ Conduct in-depth market research and competitive analysis, identifying trends, opportunities, and potential threats in the enterprise landscape.
✅ Optimize pricing and packaging strategies to ensure strong product-market fit and drive sustained growth in the enterprise segment.
✅ Lead thought leadership initiatives, producing insights and content that position Trustpilot as a trusted partner in the enterprise space.
✅ Analyze performance data and customer feedback, iterating on messaging and strategies to continuously improve go-to-market execution.
✅ Collaborate with Product teams to inform roadmap decisions based on market insights and customer needs.
✅ Ensure alignment across commercial and operational teams, ensuring a seamless and consistent enterprise customer journey.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive enterprise growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Proven experience (5-10 years) in B2B SaaS product marketing, with a solid background in the enterprise segment.
Required Skills:
- Deep understanding of enterprise buyer behavior, sales cycles, and competitive dynamics
- Capability to craft compelling narratives and positioning that resonate with C-level executives and key decision-makers
- Extensive experience in go-to-market and implementation, including product launches, sales enablement, and demand generation
- Skilled communicator and storytelling skills, with the ability to effectively engage both internal and external stakeholders
- Analytical approach, using data and market insights to support decision-making
- Experience working cross-functionally with Sales, Product, Customer Success, and Marketing teams
- Commitment to customer-focused marketing and a drive to develop meaningful programs that create value
Preferred Skills:
- Experience in the online reviews or reputation management industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in enterprise B2B SaaS product marketing and a proven track record of driving growth and success in similar roles.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated, based on industry standards for a Director of Enterprise Product Marketing in London)
Benefits:
- Flexible working options
- Competitive compensation package + bonus + Restricted Stock Units
- Private Medical Insurance
- Critical Illness Cover
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year
- Learning and development opportunities
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Access to Headspace, a popular mindfulness app
- Paid parental leave
- Season ticket loan and a cycle-to-work scheme
- Central office location with various amenities
- Regular opportunities to connect and get to know fellow employees
- Access to over 4,000 deals and discounts
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs
Working Hours: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The estimated salary range is based on industry standards for a Director of Enterprise Product Marketing in London, with experience levels ranging from 5 to 10 years.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology and internet industry, focusing on online reviews and reputation management.
Company Size: Trustpilot is a mid-sized company with 501-1,000 employees, providing a structured yet agile work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in online reviews.
Company Description:
- Trustpilot is a global company that brings consumers and businesses together through reviews
- Open, independent, and impartial, Trustpilot helps consumers make the right choices and businesses build trust, grow, and improve
- With over 300 million reviews and 64 million monthly active users, Trustpilot has a significant impact on the global e-commerce landscape
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: www.trustpilot.com
ASSUMPTION: Trustpilot's global presence and industry leadership provide ample opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Senior Vice President of Marketing.
Reporting Structure: The Director of Enterprise Product Marketing will lead a team of product marketing managers and specialists, collaborating closely with cross-functional teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- Potential progression to a VP or C-level role within the marketing function
- Expansion of the enterprise product marketing team under the candidate's leadership
- Increased influence and impact on Trustpilot's overall enterprise strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and influence Trustpilot's enterprise strategy.
🌍 Location & Work Environment
Office Type: Trustpilot's London office is a modern, collaborative workspace with various amenities.
Office Location(s): Pilestræde 58, Copenhagen K, 1112, DK (Headquarters); 50 W 23rd St, Suite 1000, New York, NY 10010, US; 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG, GB; 3000 Lawrence St, Denver, Colorado 80205, US; 3 Newton St, Level 2, Cremorne, Victoria 3121, AU; Talent Garden Milan Calabiana, Via Arcivescovo Calabiana 6, 1st Floor, Milan, 20139, IT; 10 George Street, 1st Floor, Edinburgh, Scotland EH2 2PF, GB; Leidsestraat 32, 5th Floor, Amsterdam, 1017 EJ, NL
Geographic Context:
- London, the capital of the United Kingdom, is a major global city with a thriving tech industry
- Trustpilot's London office is centrally located, providing easy access to public transportation and various amenities
- The city offers a diverse range of cultural, social, and professional opportunities
Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, with flexible working options available.
ASSUMPTION: Trustpilot's global presence and diverse office locations provide ample opportunities for collaboration and growth in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a panel interview with cross-functional stakeholders
- Final round with the Senior Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Market research and analysis capabilities
- Cultural fit and alignment with Trustpilot's values
Application Tips:
- Tailor your resume and cover letter to highlight your enterprise B2B SaaS product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic approach to enterprise product marketing
- Be ready to discuss your understanding of Trustpilot's business, industry, and competitive landscape
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Enterprise Product Marketing, B2B SaaS, Go-to-Market Strategy, Sales Enablement, Market Research, Competitive Analysis, Thought Leadership, Cross-Functional Collaboration, Strategic Thinking, Data-Driven Decision Making
ASSUMPTION: Trustpilot's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Online collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they are integral to day-to-day tasks and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Open and honest communication
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on informed decision-making
- Open and transparent, with a culture of feedback and growth
- Diverse and inclusive, with a commitment to fostering an equitable work environment
Self-Assessment Questions:
- How do your personal values align with Trustpilot's company values?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive a strategic initiative?
- How do you approach continuous learning and improvement in your professional development?
ASSUMPTION: Trustpilot's company culture emphasizes open communication, collaboration, and continuous learning, with a strong focus on customer-centricity and data-driven decision-making.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced, dynamic environment
- Managing multiple stakeholders and competing priorities across cross-functional teams
- Adapting to changes in the enterprise landscape and market dynamics
- Ensuring consistent and seamless customer experiences across diverse enterprise segments
- Navigating a hybrid work environment, balancing on-site and remote collaboration effectively
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on enterprise buyer behavior, sales cycles, and competitive dynamics
- Trustpilot's global presence and diverse customer base present unique challenges and opportunities compared to more niche or regional players in the online reviews industry
- Career progression in this role may involve expanding the enterprise product marketing team, taking on additional responsibilities, or transitioning to a VP or C-level role within the marketing function
ASSUMPTION: This role offers unique challenges and opportunities compared to similar positions in the industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new enterprise product launch, including positioning, messaging, and sales enablement materials
- Conducting market research and competitive analysis to identify trends, opportunities, and potential threats in the enterprise landscape
- Optimizing pricing and packaging strategies to ensure strong product-market fit and drive sustained growth in the enterprise segment
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, requiring a strong understanding of enterprise buyer behavior and market dynamics.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the Product, Sales, and Customer Success teams, and what are the key challenges and opportunities for successful collaboration?
- What are the most pressing challenges facing the enterprise segment, and how can this role address them effectively?
- How does Trustpilot support the professional development and growth of its employees, particularly in marketing roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions help candidates better understand the role's expectations, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your enterprise B2B SaaS product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic approach to enterprise product marketing
- Be ready to discuss your understanding of Trustpilot's business, industry, and competitive landscape
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
