📌 Core Information
🔹 Job Title: Director of Enterprise Product Marketing
🔹 Company: Trustpilot
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in enterprise product marketing
- Cross-functional collaboration with Product, Sales, Marketing, and Customer Success
- Holistic approach to enterprise growth and positioning
- Global market influence and thought leadership
- Pricing strategy optimization and sales enablement
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the enterprise landscape to drive growth and innovation.
📋 Key Responsibilities
✅ Develop and execute a world-class enterprise product marketing strategy, aligning with Trustpilot’s business objectives
✅ Own enterprise positioning, messaging, and differentiation, ensuring they address key stakeholders’ needs
✅ Lead go-to-market strategies for new product launches and enhancements, collaborating with cross-functional teams
✅ Develop compelling sales enablement materials, empowering Sales and Customer Success teams
✅ Conduct market research and competitive analysis to identify trends, opportunities, and potential threats
✅ Optimize pricing and packaging strategies to ensure strong product-market fit and drive sustained growth
✅ Lead thought leadership initiatives, producing insights and content that position Trustpilot as a trusted partner in the enterprise space
✅ Analyze performance data and customer feedback, iterating on messaging and strategies
✅ Collaborate with Product teams to inform roadmap decisions based on market insights and customer needs
✅ Ensure alignment across commercial and operational teams, ensuring a seamless and consistent enterprise customer journey
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making to achieve enterprise growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Proven experience (5-10 years) in B2B SaaS product marketing, with a strong background in the enterprise segment
Required Skills:
- Deep understanding of enterprise buyer behavior, sales cycles, and competitive dynamics
- Ability to craft compelling narratives and positioning that resonate with C-level executives
- Extensive experience in go-to-market and implementation, including product launches, sales enablement, and demand generation
- Strong communication and storytelling skills, with the ability to engage both internal and external stakeholders
- Analytical approach, using data and market insights to support decision-making
- Experience working cross-functionally with Sales, Product, Customer Success, and Marketing teams
- Commitment to customer-focused marketing and a drive to develop meaningful programs that create value
Preferred Skills:
- Experience working with enterprise review platforms or similar software
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in enterprise B2B SaaS product marketing and a proven track record of driving growth and innovation.
💰 Compensation & Benefits
Salary Range: $162,000 - $185,000 gross per year (including base salary, variable pay, and restricted stock units)
Benefits:
- Restricted Stock Units
- Flexible working options
- 20 vacation days + 2 personal days + 10 paid holidays per year
- Two paid volunteering days a year
- Rich learning and development opportunities
- Full health insurance
- 401k matching your contributions dollar-for-dollar up to 4% of your base salary
- Discounted club membership at Life Time Fitness
- 24/7 Employee Assistance Plan and full access to Headspace
- Paid parental leave
- Regular opportunities to connect and get to know fellow employees
- Friendly, open office with communal lunch, extra treats, and events
Working Hours: Full-time, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Enterprise Product Marketing role. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet industry, focusing on online reviews and reputation management for businesses worldwide.
Company Size: Trustpilot is a mid-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in online reviews and customer feedback.
Company Description:
- Trustpilot is an open, independent, and impartial platform that connects consumers and businesses through reviews
- The company aims to be the universal symbol of trust, helping consumers make informed decisions and businesses build trust, grow, and improve
- Trustpilot has over 300 million reviews and 64 million monthly active users, with operations in multiple countries
Company Specialties:
- Online reviews and review software
- Online reputation management
- Customer reviews and merchant reviews
- Ecommerce reviews and customer experience
- Brand trust and brand reputation
- Marketing, SEO, and digital marketing
- Conversion and growth hacking
Company Website: Trustpilot
ASSUMPTION: Trustpilot's mission and values focus on creating a more transparent and trustworthy online environment for both consumers and businesses.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Senior Vice President of Marketing
Reporting Structure: The Director of Enterprise Product Marketing will lead a team of product marketing managers and specialists, collaborating with cross-functional teams to drive enterprise growth
Work Arrangement: This role offers a hybrid work arrangement, with a mix of remote and on-site work
Growth Opportunities:
- Potential career progression into a VP or C-level role within the marketing organization
- Expansion of the enterprise product portfolio, offering new challenges and responsibilities
- Opportunities to work on strategic initiatives and influence Trustpilot's overall growth strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a strategic impact on Trustpilot's enterprise business.
🌍 Location & Work Environment
Office Type: Trustpilot's New York office is a collaborative and dynamic workspace, fostering innovation and creativity
Office Location(s): 50 W 23rd St, Suite 1000, New York, NY 10010, US
Geographic Context:
- New York City is a major global hub for technology, finance, and media industries
- The city offers a diverse range of cultural, social, and professional opportunities
- New York's time zone is Eastern Standard Time (EST), which may require some flexibility for collaboration with global teams
Work Schedule: Full-time, with flexible working options available
ASSUMPTION: Working in New York City offers unique opportunities for networking, professional development, and cultural experiences, while also presenting challenges related to cost of living and competition within the job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Trustpilot careers portal
- Phone or video screening with the HR team
- Behavioral and situational interviews with the hiring manager and cross-functional team members
- Final interview with the Senior Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Industry knowledge and enterprise market expertise
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Trustpilot's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Trustpilot's mission, values, and enterprise product portfolio to demonstrate your enthusiasm and understanding of the role
- Be prepared to discuss your thoughts on the enterprise market landscape and Trustpilot's position within it
ATS Keywords: Enterprise Product Marketing, B2B SaaS, Enterprise Segment, Go-to-Market Strategy, Sales Enablement, Market Research, Competitive Analysis, Pricing Strategy, Thought Leadership, Cross-Functional Collaboration, Customer-Focused Marketing
ASSUMPTION: Trustpilot's application process is designed to assess candidates' strategic thinking, industry knowledge, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, JIRA, Microsoft Teams)
- Enterprise review platforms and software (e.g., Trustpilot's own platform)
ASSUMPTION: The tools and technologies required for this role may vary based on the specific needs and preferences of the team and organization.
👔 Cultural Fit Considerations
Company Values:
- Open and honest communication
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and trust
Work Style:
- Dynamic and fast-paced work environment
- Focus on results and impact
- Data-driven decision-making
- Cross-functional collaboration and communication
- Flexible and adaptable approach to work
Self-Assessment Questions:
- How do you embody Trustpilot's values in your daily work?
- Can you provide an example of a time when you drove strategic growth in an enterprise segment?
- How do you approach cross-functional collaboration and communication, especially with teams in different time zones?
ASSUMPTION: Trustpilot values candidates who align with their mission, values, and work style, with a strong focus on cultural fit and collaboration.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day execution and tactical tasks
- Managing multiple stakeholders and competing priorities across various teams
- Adapting to a dynamic and evolving enterprise market landscape
- Ensuring consistent messaging and branding across global markets
- Navigating a hybrid work environment and collaborating with remote team members
ASSUMPTION: This role presents unique challenges related to strategic decision-making, cross-functional collaboration, and global market influence.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on the enterprise segment, requiring a deep understanding of enterprise buyer behavior and sales cycles
- Compared to other enterprise product marketing roles, this position offers a unique opportunity to shape Trustpilot's enterprise positioning and drive global growth
- Career progression in this role may lead to VP or C-level positions within the marketing organization, with a focus on enterprise strategy and leadership
ASSUMPTION: This role offers a unique blend of strategic leadership, cross-functional collaboration, and global market influence, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new enterprise product launch, including positioning, messaging, and sales enablement materials
- Conducting market research and competitive analysis to identify trends, opportunities, and potential threats in the enterprise landscape
- Optimizing pricing and packaging strategies to ensure strong product-market fit and drive sustained growth in the enterprise segment
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Director of Enterprise Product Marketing role at Trustpilot.
❓ Key Questions to Ask During Interview
- How does this role fit into Trustpilot's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing organization, and how does this role collaborate with other teams?
- How does Trustpilot support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the key challenges and opportunities facing the enterprise segment in the next 1-3 years, and how does this role address them?
- How does Trustpilot approach work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and the broader enterprise market landscape, while also providing valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Trustpilot's mission, values, and enterprise product portfolio to demonstrate your enthusiasm and understanding of the role
- Be prepared to discuss your thoughts on the enterprise market landscape and Trustpilot's position within it
- Follow up with the Trustpilot HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
