📌 Core Information
🔹 Job Title: Director of Expansion Markets, Marketing
🔹 Company: Monzo
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Shaping and executing Monzo's growth strategy in new and emerging markets
- Leading growth marketing, experimentation, and customer-led growth
- Driving multi-market go-to-market launches
- Managing multi-market growth strategies and adapting to local nuances
- Balancing brand-building with commercial performance to drive sustainable growth
- Working cross-functionally with product, commercial, and operations teams
ASSUMPTION: This role requires a strategic mindset, with a focus on customer acquisition, engagement, and retention in new markets. The ideal candidate will have experience in fast-scaling businesses and a strong track record in growth experimentation and hacking.
📋 Key Responsibilities
✅ Owning and executing the growth strategy for Monzo’s expansion markets
✅ Leading growth marketing, hacking, and experimentation to acquire, engage, and retain customers
✅ Driving GTM planning and execution for new market launches
✅ Managing multi-market growth strategies and adapting to local nuances
✅ Balancing brand-building with commercial performance to drive sustainable growth
✅ Working cross-functionally with product, commercial, and operations to unlock growth opportunities
✅ Reporting directly to the VP of Marketing and playing a key role on the Marketing & Expansion Leadership Team
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in growth marketing, with a focus on customer acquisition and retention
Required Skills:
- Proven track record in growth experimentation and hacking
- Experience launching products in new regions
- Commercially savvy with a strong understanding of brand and performance balance
- Ability to work effectively in a fast-paced, customer-first environment
- Excellent communication and leadership skills
Preferred Skills:
- Experience working in a fintech or banking environment
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in growth marketing and a proven track record in driving customer acquisition and retention in new markets.
💰 Compensation & Benefits
Salary Range: £108,000 - £138,000 per year
Benefits:
- Stock options
- Relocation assistance
- Visa sponsorship
- Flexible working hours
- Learning budget of £1,000 a year
Working Hours: Full-time, with a hybrid work arrangement (2 days in the office)
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in London. The benefits package is designed to attract and retain top talent in the competitive fintech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech, specifically digital retail banking
Company Size: Medium (1,001-5,000 employees)
Founded: 2015
Company Description:
- Monzo is a digital, customer-focused bank that offers a range of financial services, including personal and business bank accounts, savings, investments, and credit cards
- Known for its hot coral cards and innovative features, such as get-paid-early
- Committed to financial education and exceptional customer service
Company Specialties:
- Digital retail banking
- Fintech
- Mobile-first banking
Company Website: https://monzo.com
ASSUMPTION: Monzo is a well-established fintech company with a strong focus on customer experience and innovation. Its unique brand and approach to banking have helped it gain a significant following in the UK and beyond.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Reports directly to the VP of Marketing and works closely with the Marketing & Expansion Leadership Team
Work Arrangement: Hybrid (2 days in the office)
Growth Opportunities:
- Potential to shape the future of Monzo's expansion strategy
- Opportunity to work on high-impact projects with a significant budget
- Potential to grow within the Marketing & Expansion Leadership Team
ASSUMPTION: This role offers a unique opportunity to drive growth and expansion for a well-established fintech company with a strong brand and customer focus.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in the office)
Office Location(s): Broadwalk House, Appold Street, London, England EC2A 2AG, GB
Geographic Context:
- London is a major global financial hub, with a vibrant fintech scene
- The office is located near Liverpool Street station, with excellent transport links
- The area is known for its diverse range of restaurants, shops, and cultural attractions
Work Schedule: Full-time, with flexible working hours
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, allowing for a flexible and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Recruiter Call (30 minutes)
- Initial Call (30 minutes)
- Final interviews via Google Meet (x2 45 minutes & x1 30 minutes)
Key Assessment Areas:
- Strategic thinking and growth strategy development
- Growth marketing and experimentation skills
- Commercial acumen and brand-performance balance
- Cross-functional collaboration and leadership skills
Application Tips:
- Tailor your resume to highlight your growth marketing experience and achievements
- Prepare examples of successful growth strategies and campaigns you've led
- Be ready to discuss your approach to balancing brand and performance in a commercial context
ATS Keywords: Growth marketing, experimentation, customer acquisition, multi-market strategy, brand-performance balance, cross-functional collaboration
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, growth marketing skills, and ability to work effectively with cross-functional teams. The process is thorough and may take around 3-4 weeks.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Meet, Google Docs)
- Asana or similar project management tool
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies required for this role are standard for a marketing position in a modern, digital-first company like Monzo.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Take action
- Be bold
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and customer-focused
Self-Assessment Questions:
- Do you have a proven track record of driving customer acquisition and retention in new markets?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you share Monzo's values of putting customers first, taking action, and being bold?
ASSUMPTION: Monzo values a customer-first, action-oriented, and bold work style. Candidates should be comfortable working in a fast-paced, collaborative environment and share the company's values.
⚠️ Potential Challenges
- Managing multi-market growth strategies and adapting to local nuances
- Balancing brand-building with commercial performance
- Working effectively with cross-functional teams in a fast-paced environment
- Driving growth in new markets with limited resources and data
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, strategic thinking, and the ability to adapt to new situations quickly.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth experimentation and hacking
- This role requires a strong understanding of commercial performance and brand-building balance, unique to the fintech industry
- Career progression in this role could lead to a broader marketing leadership or expansion-focused role within Monzo
ASSUMPTION: This role is unique in its focus on growth experimentation, commercial performance, and multi-market expansion within the fintech industry.
📝 Sample Projects
- Developing and executing a growth strategy for a new market launch
- Conducting customer research and segmentation to inform targeted marketing campaigns
- Optimizing marketing funnels and customer journeys to improve conversion rates
ASSUMPTION: These sample projects reflect the strategic, customer-focused, and data-driven nature of the role, with a strong emphasis on growth experimentation and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current expansion strategy and how this role fits into it?
- How does Monzo balance brand-building with commercial performance in new markets?
- What are the biggest challenges facing Monzo's expansion into new markets, and how can this role address them?
- How does Monzo support the professional growth and development of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to it?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Monzo's expansion strategy, growth marketing approach, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Monzo's careers page
- Tailor your resume to highlight your growth marketing experience and achievements
- Prepare examples of successful growth strategies and campaigns you've led
- Be ready to discuss your approach to balancing brand and performance in a commercial context
- Follow up with the Monzo recruitment team if you have any questions about the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
