Director of Field Brand Marketing - Aspen Hospitality

📌 Core Information

🔹 Job Title: Director of Field Brand Marketing - Aspen Hospitality

🔹 Company: Aspen Skiing Company

🔹 Location: Denver, Colorado, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness through earned media channels.
• Developing and executing annual brand programming and activation plan.
• Ensuring property activations and guest experiences are memorable and differentiate the brand.
• Collaborating with various teams to enhance social media initiatives and content delivery.

ASSUMPTION: The role requires a strategic approach to marketing with a focus on creativity and strong leadership due to its seniority and brand impact scope. Frequent travel is necessary to oversee operations across diverse properties.

📋 Key Responsibilities

✅ Own and execute the annual brand programming and activation plan.

✅ Collaborate with PR agencies for media relations and comprehensive coverage.

✅ Partner with creative teams for content management, including photo shoots and asset production.

✅ Develop metrics-driven marketing strategies that reflect the brand’s standards.

✅ Manage partnerships and local collaborations to align with brand aspirations.

✅ Lead F&B promotion and maintain a strong digital presence for food and beverage venues.

✅ Analyze ROI of events and manage marketing budgets.

ASSUMPTION: Responsibilities demand excellent communication and analytical skills to adapt marketing strategies effectively. The role also leans heavily on teamwork and multi-channel management.

🎯 Required Qualifications

Education: Bachelor's Degree with emphasis in marketing or business preferred

Experience: At least 10 years of marketing experience, with a minimum of 5 years in hospitality marketing at a senior level.

Required Skills:

• Knowledge of hospitality brand marketing
• Strong leadership and team management skills
• Exceptional written and verbal communication skills

Preferred Skills:

• Experience in Restaurant and/or Food & Beverage outlets
• Experience with content and asset production

ASSUMPTION: The qualifications suggest a highly experienced individual with a strong background in marketing, team leadership, and communication skills vital for coordinating substantial brand initiatives.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 with the potential for bonuses

Benefits:

• Health, Dental, and Vision Insurance Programs
• 401(k) Savings Plan
• Employee and Dependent Ski Passes

Working Hours: Regular 40-hour work week with potential travel requirements to various properties

ASSUMPTION: Compensation reflects the senior nature of the role and geographical location, Denver, CO. The benefits package is comprehensive, highlighting the company's focus on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 63 employees, providing a close-knit work environment with opportunities for personal growth.

Founded: 2020

Company Description:

• Operates a portfolio of luxury hotels across Colorado, California, Idaho, and New York.
• Committed to advancing climate action, community engagement, and racial justice.
• A division of Aspen Skiing Company, focusing on high-end hospitality services.

Company Specialties:

• Luxury hospitality services
• Innovative brand activations
• Community engagement

Company Website: www.aspenhospitality.co

ASSUMPTION: The company is positioned at the intersection of luxury and social responsibility, appealing to candidates passionate about both areas.

📊 Role Analysis

Career Level: Senior-level, requires seasoned professionals capable of strategic oversight.

Reporting Structure: Reports directly to the VP of Marketing, implying a position of influence and command within the marketing department.

Work Arrangement: Hybrid, with an emphasis on on-site presence due to operations spread across multiple locations.

Growth Opportunities:

• Influence broad marketing strategies across a portfolio of premium properties.
• Develop high-visibility campaigns with direct impact on brand perception.
• Opportunity to lead cross-functional teams in a dynamic setting.

ASSUMPTION: The hybrid arrangement offers flexibility, while also demanding a hands-on approach due to the operational span across different hotels.

🌍 Location & Work Environment

Office Type: Corporate and hotel settings, requiring adaptability to diverse work environments.

Office Location(s): Primarily based in Denver, CO, with regular visits to properties in Ketchum, ID, Mammoth, CA, and others.

Geographic Context:

• Denver, CO, known for its vibrant culture and thriving hospitality industry.
• Frequent travel to premium locations offers an exposure to diverse markets.
• Coordinate marketing efforts across cosmopolitan and resort districts.

Work Schedule: Typically standard, adjusted for travel and event demands.

ASSUMPTION: Work environment requires flexibility; the ability to function in varied settings is crucial for success in this role.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening by HR.
• Phone interview with hiring manager.
• Panel interview with marketing team and senior leaders.

Key Assessment Areas:

• Strategic thinking and marketing acumen
• Team leadership and collaboration effectiveness
• Commitment to brand enhancement and customer experience

Application Tips:

• Highlight experience in brand marketing and hospitality.
• Emphasize leadership achievements and strategic campaign impacts.
• Prepare examples of past work relevant to luxury brand activations.

ATS Keywords: Brand Marketing, Public Relations, Content Production, Leadership, Problem Solving

ASSUMPTION: Understanding of the luxury hospitality market will be integral during the interview; tailor responses to reflect an appreciation of luxury brand standards.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• Social Media Management Tools (e.g., Hootsuite, Buffer)
• Analytical Tools (e.g., Google Analytics)

ASSUMPTION: Proficiency in digital marketing tools is likely critical given the focus on media campaigns and content creation.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Environmental responsibility
• Innovation and excellence in service

Work Style:

• Collaborative and open communication
• Strategically driven with a high level of initiative
• Adaptability to changing project requirements

Self-Assessment Questions:

• Do you have experience leading marketing campaigns in a hotel or resort setting?
• How do you approach collaboration with creative teams?
• What strategies have you implemented to increase brand awareness in your previous roles?

ASSUMPTION: The company culture is likely receptive to innovative ideas and rewards proactive, solution-oriented approaches to brand challenges.

⚠️ Potential Challenges

• Managing diverse properties across different states.
• Aligning brand initiatives across various market environments.
• Balancing strategic and operational demands effectively.
• Dealing with frequent travel and adapting to new environments.

ASSUMPTION: Candidates should be comfortable with travel and managing differences in regional brand execution to successfully overcome these challenges.

📈 Similar Roles Comparison

• Greater focus on strategic branding compared to typical marketing roles.
• Requires more travel and diverse market adaptation.
• Involvement in high-impact brand activations and luxury customer experience.

ASSUMPTION: Although this role involves typical director-level responsibilities, the setting in luxury hospitality makes it unique in terms of scope and impact.

📝 Sample Projects

• Leading a property-wide brand refresh initiative.
• Managing a cross-promotional event with community partners.
• Developing influencer campaigns for seasonal brand activations.

ASSUMPTION: Projects likely focus on both promoting the luxury brand experience and engaging in community and media outreach strategies.

❓ Key Questions to Ask During Interview

• What are the primary goals for brand development over the next 2-3 years?
• How does Aspen Hospitality support professional growth and development within its teams?
• Can you describe the company's approach to managing multi-location marketing initiatives?
• What are the key performance indicators for success in this role?
• How does the company incorporate sustainability into its marketing strategies?

ASSUMPTION: These questions help gauge the company's future vision, support for employee growth, and alignment with personal and professional values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes relevant marketing and leadership experiences
• Prepare for interviews by researching the company's current marketing strategies
• Attend the interview with questions that reflect your interest in the company’s growth
• Follow up with a thank-you email highlighting your strong points

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.