📌 Core Information
🔹 Job Title: Director of Field Marketing
🔹 Company: MTM LLC
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic field marketing strategies to increase brand visibility and drive customer acquisition.
- Leading and mentoring a team of field marketing representatives.
- Collaborating with the sales team to align marketing efforts with sales objectives and support lead generation activities.
- Identifying target markets and developing tailored marketing campaigns to effectively reach and engage with potential customers.
- Planning and executing promotional events to showcase services and generate leads.
ASSUMPTION: This role requires a balance of strategic thinking, leadership, and hands-on execution to drive marketing success in the field.
📋 Key Responsibilities
✅ Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
✅ Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives.
✅ Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
✅ Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
✅ Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase our services and generate leads.
✅ Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
✅ Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
✅ Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
✅ Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
✅ Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.
ASSUMPTION: The role may evolve based on the company's growth and market changes, requiring adaptability and flexibility from the candidate.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry.
Required Skills:
- Proven track record of developing and implementing successful field marketing strategies and campaigns.
- Strong leadership skills with the ability to inspire and motivate a team towards achieving goals.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape.
- Creative mindset with a passion for innovation and exploring new marketing opportunities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing automation tools, CRM systems, and other relevant software applications.
- Willingness to travel as needed to attend events, visit project sites, and support field marketing activities.
Preferred Skills:
- Experience in the home remodeling or construction industry.
- Fluency in Spanish or another language relevant to the target market.
ASSUMPTION: Candidates with experience in related industries or transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $150,000.00 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on home remodeling services
Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range provided is based on industry standards for a Director of Field Marketing role in the home remodeling industry. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Home Remodeling
Company Size: Small (1-10 employees)
Founded: 2010
Company Description:
- Leading home remodeling company dedicated to transforming houses into dream homes.
- Focuses on quality craftsmanship, innovative design, and exceptional customer service.
- Expanding operations and seeking a dynamic and experienced Director of Field Marketing to lead marketing efforts in the field.
Company Specialties:
- Kitchen and bathroom remodeling
- Whole-house remodeling
- Custom home building
Company Website: mtm-llc.breezy.hr
ASSUMPTION: As a small company, MTM LLC offers a unique opportunity for the right candidate to have a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: This role reports directly to the CEO and oversees a team of field marketing representatives.
Work Arrangement: On-site, with occasional travel required to attend events, visit project sites, and support field marketing activities.
Growth Opportunities:
- Potential to grow into a VP of Marketing role as the company expands.
- Opportunities to mentor and develop team members, fostering a culture of growth and learning.
- Chance to make a significant impact on the company's marketing strategy and overall success.
ASSUMPTION: This role offers a unique blend of leadership, strategic planning, and hands-on execution, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Small, close-knit team environment
Office Location(s): Charleston, South Carolina
Geographic Context:
- Charleston is a coastal city known for its rich history, beautiful architecture, and vibrant culture.
- The city offers a high quality of life, with a mild climate, excellent schools, and a thriving arts scene.
- Charleston is also a popular tourist destination, with a strong economy driven by tourism, healthcare, and technology.
Work Schedule: Full-time, 40 hours per week. Occasional overtime may be required to attend events or meet project deadlines.
ASSUMPTION: The work environment at MTM LLC is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the CEO and/or other members of the leadership team
- Case study or presentation to showcase marketing strategy and execution skills
- Final interview with the CEO to discuss fit and next steps
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management
- Communication and interpersonal skills
- Adaptability and problem-solving
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your field marketing experience and achievements.
- Prepare a case study or presentation showcasing your marketing strategy and execution skills for the interview.
- Research the company and industry to demonstrate your understanding of the market and competition.
- Be prepared to discuss your leadership style and how you would manage and mentor a team of field marketing representatives.
ATS Keywords: Field Marketing, Lead Generation, Brand Awareness, Event Planning, Team Management, Marketing Strategy, Customer Acquisition, Market Analysis, CRM, Marketing Automation
ASSUMPTION: The application process at MTM LLC is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Event planning software (e.g., Eventbrite, Cvent)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics and other web analytics tools
ASSUMPTION: Proficiency in marketing automation tools, CRM systems, and other relevant software applications is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality craftsmanship
- Innovative design
- Exceptional customer service
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment
- Passionate about home remodeling and design
Self-Assessment Questions:
- How do you align with MTM LLC's company values, particularly quality craftsmanship and exceptional customer service?
- How do you approach managing and mentoring a team in a fast-paced, dynamic environment?
- How do you stay up-to-date with industry trends and continuously learn and improve your marketing skills?
ASSUMPTION: Cultural fit is essential for success in this role, as the candidate will be working closely with the leadership team and managing a team of field marketing representatives.
⚠️ Potential Challenges
- Managing a small team with limited resources, requiring strategic planning and budget management skills.
- Balancing strategic planning and execution, with a need for both big-picture thinking and hands-on implementation.
- Adapting to a fast-paced, dynamic work environment with shifting priorities and market changes.
- Occasional travel requirements to attend events, visit project sites, and support field marketing activities.
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a balance of strategic planning and hands-on execution in the field.
- In the home remodeling industry, field marketing plays a crucial role in driving brand awareness and customer acquisition.
- This role offers a unique opportunity to make a significant impact on the company's growth and success, with potential for career advancement as the company expands.
ASSUMPTION: This role is well-suited for candidates with experience in field marketing, looking to apply their skills in a dynamic and growing industry.
📝 Sample Projects
- Developing and executing a comprehensive field marketing strategy to increase brand visibility and drive customer acquisition in a new market.
- Planning and executing a series of promotional events, including trade shows, home expos, and community outreach programs, to showcase the company's services and generate leads.
- Analyzing market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement, and developing targeted marketing campaigns to capitalize on these opportunities.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring both big-picture thinking and tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for the field marketing team in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to measuring the success of field marketing initiatives, and how are KPIs tracked and reported?
- How does the company collaborate with vendors, partners, and other stakeholders to leverage opportunities for co-marketing and collaboration?
ASSUMPTION: These questions help assess the company's marketing strategy, team dynamics, and growth opportunities, as well as the candidate's fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your field marketing experience and achievements.
- Prepare a case study or presentation showcasing your marketing strategy and execution skills for the interview.
- Research the company and industry to demonstrate your understanding of the market and competition.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
