Director Of Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Equals Money

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and evolving the digital acquisition, demand generation, and performance marketing engine across financial products.
• Developing and executing high-impact campaigns that drive qualified lead generation and increase market share across B2B and B2B2X segments.
• Collaborating cross-functionally with Sales, Sales Operations, and the wider commercial organization to align marketing efforts with business growth targets.
• Managing a team of 8 specialists spanning performance marketing, demand generation, ABM, websites, digital affiliates, and events.
• Operating with a test-and-learn mindset, balancing creativity with performance metrics, and empowering team members to achieve results.

ASSUMPTION: This role requires a strategic vision and hands-on delivery, with a focus on driving predictable growth through performance and demand generation. The ideal candidate will have experience leading multi-functional marketing teams and working in cross-functional environments, especially alongside Sales and Revenue Operations.

📋 Key Responsibilities

✅ Own and execute the growth marketing strategy across key products, supporting four brands with an emphasis on B2B & B2B2X customer acquisition and retention.

✅ Drive scalable, data-driven campaigns that deliver high-quality leads and improve the conversion funnel from awareness to activation.

✅ Ownership and optimisation of all paid acquisition channels with a focus on ROI and CAC efficiency.

✅ Develop and execute ABM and targeted demand generation strategies in partnership with Sales, Sales Ops, and Product.

✅ Performance management and optimisation of website experiences and landing pages to drive traffic, improve user engagement, and increase conversion.

✅ Grow and activate the digital affiliate network, creating strategies to increase qualified lead volume via trusted partner channels.

✅ Lead the strategic direction and calendar for industry events, trade shows, and in-person activations aligned to business growth targets.

✅ Work closely with Sales, Product, and Commercial stakeholders to align messaging, content, and campaign cadence with pipeline and revenue goals.

✅ Champion a continuous test-and-learn approach across all channels to improve messaging, creative performance, and lead-to-opportunity conversion.

✅ Collaborate with Sales Ops and the Head of Product Marketing to build integrated multi-touch campaigns that nurture and convert high-fit prospects.

✅ Manage budget ownership and allocation across all channels, with regular reporting on performance to the SVP Revenue Operations and Executive team.

✅ Partner with Marketing Design and Content to produce effective campaign assets, sales enablement material, and brand-consistent visuals.

✅ Ensure full compliance with GDPR and other marketing regulations in all outreach and data usage.

ASSUMPTION: This role requires a strong understanding of the full digital marketing mix, including paid media, SEO, CRO, ABM, and affiliate marketing. The ideal candidate will have experience owning website strategy and performance, as well as collaborating cross-functionally with Sales, Product, and Revenue Operations to drive commercial results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of experience in a growth marketing or demand generation leadership role, ideally within B2B or B2B2X fintech or financial services

Required Skills:

• Proven track record of building and scaling high-performing marketing teams with a culture of experimentation and performance accountability
• Deep understanding of the full digital marketing mix including paid media, SEO, CRO, ABM, and affiliate marketing
• Strong analytical mindset and experience with performance marketing metrics, attribution, and marketing automation platforms
• Experience owning website strategy and performance, ideally in collaboration with internal design and external development resources
• History of collaborating cross-functionally with Sales, Product, and Revenue Operations to drive commercial results
• Demonstrated success delivering multi-channel growth campaigns that have contributed directly to pipeline and revenue goals

Preferred Skills:

• Prior experience managing marketing performance within HubSpot, Salesforce, or similar CRM and marketing automation platforms
• Familiarity with performance analytics tools such as GA4, Looker, Segment, and attribution tools like Dreamdata or Triple Whale
• Experience working in regulated or compliance-sensitive environments, especially in fintech or financial services
• Knowledge of affiliate network development and partner marketing models
• Experience working closely with product marketing or leading product-led growth initiatives

ASSUMPTION: The ideal candidate will embody the company's values: Make it happen, Succeed together, Be the customer, and Go beyond. They will also be comfortable working in a hybrid environment and have a strong commitment to continuous learning and development.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Director of Growth Marketing role in London)

Benefits:

• Competitive salary benchmarked against a peer group
• 25 days holiday per year + your birthday off
• Opportunities for progression, development, and learning new skills. £250 towards the cost of learning & development
• Free onsite Nuffield Health gym & pool (London) and discounted gym membership elsewhere
• Interbank currency rates on travel money and international transfers
• Bupa Private Healthcare and Mental Health Services
• Free Eye Test and £50 up to the cost of glasses
• EAP Service
• Life Assurance Policy - x3 annual salary
• Contributory pension scheme
• Cycle to Work Scheme
• Season Ticket Loans
• Enhanced Parental Policies
• Complimentary tea, coffee, soft drinks, and fruit

Working Hours: 37.5 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Growth Marketing role in London. The actual salary may vary depending on the candidate's experience, skills, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Equals Money specializes in international payments, expense management, corporate cards, and faster payments, offering a range of products to help businesses manage and move money cost-effectively.

Company Size: 201-500 employees. As a mid-sized company, Equals Money offers the opportunity to work in a dynamic environment with a strong focus on growth and innovation.

Founded: 2007. Equals Money has been providing financial services for over 15 years, with a proven track record of success in the industry.

Company Description:

• Equals Money combines global payments technology with currency expertise to help businesses manage their cash flow and expenses simply and cost-effectively.
• The company offers a range of products, including international payments, corporate cards, expense management, and faster payments, tailored to meet the unique needs of businesses of all sizes.
• Equals Money is committed to delivering value to its customers through advanced payments technology and personal expert service.

Company Specialties:

• International payments
• Expense management
• Corporate cards
• Faster payments

Company Website: equalsmoney.com

ASSUMPTION: Equals Money is a well-established company in the financial services industry, with a strong focus on innovation and growth. The company's commitment to delivering value to its customers through advanced payments technology and personal expert service sets it apart in the industry.

📊 Role Analysis

Career Level: Director. This role is a senior leadership position, reporting directly to the SVP Revenue Operations and working closely with the Executive team to drive growth and commercial success.

Reporting Structure: The Director of Growth Marketing will lead a team of 8 specialists, with a dotted-line reporting relationship to the Head of Product Marketing for integrated campaign development.

Work Arrangement: Hybrid. This role offers a hybrid working arrangement, with the opportunity to balance remote work with time in the office collaborating, taking part in events, and developing social connections.

Growth Opportunities:

• As a senior leadership role, this position offers the opportunity to make a significant impact on the company's growth and commercial success.
• The ideal candidate will have the chance to develop and implement strategic marketing initiatives that drive qualified lead generation, accelerate pipeline velocity, and increase market share across B2B and B2B2X segments.
• With a strong focus on continuous learning and development, this role provides ample opportunities for professional growth and career advancement within the company.

ASSUMPTION: This role offers a unique opportunity for a growth marketing leader to make a significant impact on the company's commercial success and drive strategic marketing initiatives that drive qualified lead generation and increase market share across B2B and B2B2X segments.

🌍 Location & Work Environment

Office Type: Hybrid. Equals Money offers a hybrid working arrangement, with the opportunity to balance remote work with time in the office collaborating, taking part in events, and developing social connections.

Office Location(s): Vintners' Place, 68 Upper Thames Street, 3rd Floor, London, England EC4V 3BJ, GB

Geographic Context:

• London is a major global financial hub, with a diverse range of industries and a thriving startup ecosystem.
• The City of London, where Equals Money's headquarters are located, is the historic heart of the UK's financial services industry.
• The company's office is conveniently located near major transportation links, making it easily accessible for employees.

Work Schedule: Flexible. Equals Money offers a flexible work schedule, with the opportunity to work remotely and balance work-life responsibilities.

ASSUMPTION: The hybrid working arrangement offered by Equals Money provides the best of both worlds, allowing employees to balance the benefits of remote work with the opportunity to collaborate and build relationships in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant stakeholders
• Final interview with the SVP Revenue Operations and Executive team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and ability to develop and execute high-impact campaigns
• Strong analytical mindset and experience with performance marketing metrics, attribution, and marketing automation platforms
• Proven track record of building and scaling high-performing marketing teams
• Ability to collaborate cross-functionally with Sales, Product, and Revenue Operations
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to growth marketing, demand generation, and performance marketing
• Demonstrate your ability to think strategically and develop data-driven campaigns
• Showcase your experience working in cross-functional environments and collaborating with Sales and Revenue Operations
• Prepare questions to ask the interview panel about the company, team, and role to demonstrate your interest and engagement

ATS Keywords: Growth Marketing, Demand Generation, Performance Marketing, Digital Acquisition, Lead Generation, B2B, B2B2X, Financial Services, Marketing Automation, ABM, SEO, CRO, Affiliate Marketing

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, analytical mindset, and experience in growth marketing, demand generation, and performance marketing. The ideal candidate will have a proven track record of building and scaling high-performing marketing teams and collaborating cross-functionally with Sales and Revenue Operations.

🛠️ Tools & Technologies

• HubSpot or similar CRM and marketing automation platforms
• GA4 or similar performance analytics tools
• Dreamdata or Triple Whale or similar attribution tools
• SEO and CRO tools (e.g., SEMrush, Ahrefs, Google Optimize)
• Affiliate network platforms (e.g., CJ Affiliate, AWIN, Impact Radius)
• Event management platforms (e.g., Eventbrite, Bizzabo)

ASSUMPTION: The ideal candidate will have experience working with a range of marketing tools and technologies, including CRM and marketing automation platforms, performance analytics tools, attribution tools, SEO and CRO tools, affiliate network platforms, and event management platforms.

👔 Cultural Fit Considerations

Company Values:

• Make it happen: Equals Money values proactivity, initiative, and a can-do attitude. Employees are encouraged to take ownership of their work and drive results.
• Succeed together: The company fosters a collaborative and supportive work environment, where employees work together to achieve common goals and celebrate successes.
• Be the customer: Equals Money prioritizes understanding and meeting the needs of its customers, ensuring that its products and services are tailored to their unique requirements.
• Go beyond: The company encourages employees to go above and beyond in their roles, continually seeking to improve and innovate.

Work Style:

• Data-driven and analytical, with a focus on performance metrics and continuous improvement
• Collaborative and cross-functional, with a strong emphasis on working closely with Sales and Revenue Operations
• Strategic and creative, with a test-and-learn mindset and a focus on driving predictable growth
• Empowering and supportive, with a commitment to developing and nurturing talent

Self-Assessment Questions:

• Do you have a proven track record of building and scaling high-performing marketing teams with a culture of experimentation and performance accountability?
• Are you comfortable working in a cross-functional environment and collaborating closely with Sales and Revenue Operations?
• Do you have a strong analytical mindset and experience with performance marketing metrics, attribution, and marketing automation platforms?
• Are you able to balance creativity with performance metrics and champion a continuous test-and-learn approach across all channels?
• Do you align with the company's values: Make it happen, Succeed together, Be the customer, and Go beyond?

ASSUMPTION: The ideal candidate for this role will embody Equals Money's values and work style, with a strong commitment to data-driven decision-making, collaboration, and continuous learning and development.

⚠️ Potential Challenges

• The role requires a strategic vision and hands-on delivery, with a focus on driving predictable growth through performance and demand generation. The ideal candidate will have experience leading multi-functional marketing teams and working in cross-functional environments, especially alongside Sales and Revenue Operations.
• As a mid-sized company, Equals Money may have limited resources and budget compared to larger enterprises, requiring the candidate to be creative and strategic in their approach to growth marketing.
• The hybrid working arrangement may present challenges in terms of communication and collaboration, requiring the candidate to be proactive and adaptable in their approach to remote work.
• The role may require the candidate to manage and optimize multiple marketing channels, with a focus on ROI and CAC efficiency. The ideal candidate will have experience in paid media, SEO, CRO, ABM, and affiliate marketing.

ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their experience in growth marketing, demand generation, and performance marketing, as well as their ability to collaborate cross-functionally with Sales and Revenue Operations.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Director of Demand Generation in a B2B or B2B2X fintech or financial services company. However, this role is unique in its focus on driving qualified lead generation and increasing market share across B2B and B2B2X segments.
• Unlike other growth marketing roles, this position requires a strong understanding of the full digital marketing mix, including paid media, SEO, CRO, ABM, and affiliate marketing. The ideal candidate will have experience owning website strategy and performance, as well as collaborating cross-functionally with Sales, Product, and Revenue Operations.
• This role offers a unique opportunity for a growth marketing leader to make a significant impact on the company's commercial success and drive strategic marketing initiatives that drive qualified lead generation and increase market share across B2B and B2B2X segments.

ASSUMPTION: The ideal candidate will have experience in a similar role within a B2B or B2B2X fintech or financial services company, with a strong focus on growth marketing, demand generation, and performance marketing.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive qualified lead generation for a new product launch, with a focus on ROI and CAC efficiency
• Optimizing website experiences and landing pages to improve user engagement and increase conversion rates for a key product
• Growing and activating the digital affiliate network to increase qualified lead volume via trusted partner channels
• Leading the strategic direction and calendar for industry events, trade shows, and in-person activations aligned to business growth targets
• Collaborating with Sales, Product, and Commercial stakeholders to align messaging, content, and campaign cadence with pipeline and revenue goals

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the ideal candidate might be expected to lead and execute in this role. The actual projects and priorities may vary depending on the company's specific needs and goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the marketing team collaborate with Sales and Revenue Operations to drive commercial success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company measure and optimize the performance of its marketing campaigns, and what tools do they use for this purpose?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the company, and the team dynamics. The ideal candidate will be proactive in seeking out information and demonstrating their engagement with the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, team, and role, and developing thoughtful questions to ask the interview panel
• If selected for an in-depth interview, be prepared to discuss your approach to growth marketing, demand generation, and performance marketing, as well as your experience working in cross-functional environments and collaborating with Sales and Revenue Operations
• Follow up with the HR team after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.