Director of Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Creatopy

🔹 Location: London, City of, United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (UK)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading integrated growth strategies
• Managing and optimizing paid acquisition channels
• Building and optimizing lifecycle marketing programs
• Partnering with cross-functional teams to create a seamless customer journey
• Measuring performance and optimizing campaigns for ROI

ASSUMPTION: This role requires a strategic and hands-on leader with a strong background in growth and lifecycle marketing within the B2B SaaS industry.

📋 Key Responsibilities

✅ Developing and leading integrated growth strategies that drive acquisition, activation, retention, and revenue

✅ Leading Product Marketing to align messaging, positioning, and GTM strategies

✅ Owning and scaling paid acquisition channels to hit pipeline and efficiency goals

✅ Building and optimizing lifecycle marketing programs to improve onboarding, engagement, and retention

✅ Partnering with Sales, Product, and Customer Success teams to create a seamless customer journey

✅ Measuring performance, analyzing results, and continually optimizing campaigns for ROI

✅ Managing a small team as we grow, while remaining deeply hands-on

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a versatile and experienced marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7+ years of experience in growth or performance marketing roles, ideally within B2B SaaS

Required Skills:

• Proven experience in product marketing and lifecycle marketing within Enterprise B2B SaaS
• Strong background in paid media and campaign optimization
• Data-driven mindset with strong analytical skills
• Excellent communication and cross-functional collaboration skills
• Native-level proficiency in English
• Experience targeting enterprise-level customers and managing long sales cycles

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with marketing analytics tools (e.g., Google Analytics)

ASSUMPTION: The ideal candidate will have a strong foundation in both product marketing and lifecycle marketing, with a proven track record in driving growth and optimizing campaigns within the B2B SaaS industry.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Director of Growth Marketing role in London)

Benefits:

• Exceptional learning opportunities, conferences, and workshops
• Competitive salary
• Paid holiday
• Dynamic and supportive work environment
• Monthly team-bonding events

Working Hours: Full-time (40 hours per week, flexible hours available)

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Growth Marketing role in London, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and established processes)

Founded: 2021 (Relatively new, with a focus on growth and innovation)

Company Description:

• Creatopy is a venture-backed startup transforming how marketers create and publish ad campaigns
• Their AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever
• Trusted by brands like AstraZeneca, NASCAR, and The Economist, Creatopy is helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance

Company Specialties:

• Rich Media
• AI Design Tool
• Creative Automation
• Creative Production
• Ad Scaling
• Dynamic Creative Production
• Display Advertising
• On Brand Ads
• Performance Marketing
• A/B Testing
• Optimize Creative Performance
• Design on Scale
• Publish and Serve Ads
• HTML5 Banners
• No Code Ads
• Animated Ads
• High Impact Ads
• Personalized Ad Creatives

Company Website: www.creatopy.com

ASSUMPTION: Creatopy is a growing, innovative company in the software development industry, with a focus on AI-driven creative automation and a strong commitment to customer success.

📊 Role Analysis

Career Level: Mid-Senior level (This role offers significant growth opportunities and the chance to shape the company's growth engine)

Reporting Structure: Reports directly to the Head of Marketing (Provides the opportunity to work closely with the marketing leadership team and influence the company's growth strategy)

Work Arrangement: Remote (UK) (Offers flexibility and the opportunity to work from anywhere in the UK)

Growth Opportunities:

• As a new leadership role, this position offers the chance to shape and execute the company's growth engine across the full customer journey
• The role provides the opportunity to manage a small team as the company grows, allowing for career progression into a more senior leadership position
• Working for a growing, innovative company in the software development industry offers ample opportunities for professional development and growth

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and the chance to shape the company's growth strategy.

🌍 Location & Work Environment

Office Type: Remote (The role does not require regular office attendance, allowing for a flexible work arrangement)

Office Location(s): London, City of, United Kingdom (The role can be performed from anywhere in the UK)

Geographic Context:

• The role is based in London, City of, United Kingdom, offering the opportunity to work in a vibrant, multicultural city with a thriving tech industry
• London is well-connected by public transportation, making it easy to commute to work if desired
• The city offers a wide range of cultural attractions, restaurants, and entertainment options

Work Schedule: Full-time (40 hours per week, flexible hours available) (The role requires a full-time commitment, but offers flexibility in working hours)

ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of work-life balance, allowing employees to manage their time effectively while still meeting the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interviews with the hiring manager and relevant team members
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Hands-on experience with paid media campaigns and lifecycle marketing
• Data-driven mindset and analytical skills
• Excellent communication and collaboration skills
• Cultural fit and alignment with Creatopy's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or portfolio demonstrating your experience with paid media campaigns and lifecycle marketing
• Research Creatopy's company culture and values to ensure a strong cultural fit
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Growth Marketing, Product Marketing, Lifecycle Marketing, Paid Media, B2B SaaS, Enterprise, Customer Journey, Team Management, Remote Work

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview to increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Marketing analytics tools (e.g., Google Analytics)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation through collaboration
• Transparency and growth
• Authenticity and creativity
• Customer-centric approach
• Continuous learning and improvement

Work Style:

• Entrepreneurial and agile, with a focus on experimentation and iteration
• Collaborative and supportive, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven and analytical, with a focus on performance and results
• Dynamic and fast-paced, with a focus on growth and innovation

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong background in both product marketing and lifecycle marketing?
• Are you a strategic thinker with a data-driven mindset?
• Do you have excellent communication and collaboration skills?
• Are you comfortable working with a diverse, multicultural team?

ASSUMPTION: Creatopy values a strong cultural fit, with a focus on innovation, collaboration, and a customer-centric approach. Candidates should be self-motivated, adaptable, and comfortable working in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• The role requires a strong background in both product marketing and lifecycle marketing, which may be challenging to find in a single candidate
• The role involves managing and optimizing paid media campaigns, which can be complex and time-consuming
• The role requires a high degree of strategic thinking and problem-solving, which can be challenging and demanding
• The role involves working remotely, which may present unique challenges and require strong self-motivation and time management skills

ASSUMPTION: The ideal candidate will be able to balance strategic thinking with hands-on execution, manage their time effectively, and thrive in a remote work environment.

📈 Similar Roles Comparison

• This role is unique in that it combines leadership, strategic planning, and hands-on execution, making it a rare opportunity for a growth marketing professional
• The role offers a high degree of responsibility and autonomy, with the chance to shape the company's growth engine and make a significant impact on the business
• The role requires a strong background in both product marketing and lifecycle marketing, which is not typically required for similar roles in the industry

ASSUMPTION: This role offers a unique opportunity for a growth marketing professional to shape the company's growth strategy and make a significant impact on the business.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new product launch
• Optimizing paid media campaigns to improve ROI and drive customer acquisition
• Building and implementing lifecycle marketing programs to improve customer engagement and retention
• Conducting market research and competitive analysis to inform product positioning and messaging
• Collaborating with cross-functional teams to create a seamless customer journey and improve customer satisfaction

ASSUMPTION: The ideal candidate will have experience with a wide range of growth marketing projects and be able to apply their skills to a variety of challenges and initiatives.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
• How does this role fit into the company's long-term growth plans, and what opportunities are there for growth and progression?
• What is the company's approach to remote work, and how does it support employees working from home?
• How does the company measure the success of its growth marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's approach to collaboration and cross-functional teamwork, and how does this role fit into that dynamic?
• How does the company support the professional development and growth of its employees, particularly in the marketing team?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview demonstrates your interest in the role and company, and helps you better understand the opportunity and whether it's the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or portfolio demonstrating your experience with paid media campaigns and lifecycle marketing
• Research Creatopy's company culture and values to ensure a strong cultural fit
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager within one week of the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.