📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: Grata
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (with 24 flexible work location days per year)
🚀 Job Overview
Key aspects of this role include:
- Driving account-based marketing programs to engage target accounts
- Owning the website strategy and roadmap, including design, UX, content strategy, and conversion optimization
- Leading SEO strategy and managing paid media channels
- Building and scaling the Growth Marketing team
- Collaborating cross-functionally to deliver cohesive go-to-market execution
ASSUMPTION: This role requires a strategic and hands-on marketing leader with a proven track record in growth marketing, preferably in a B2B SaaS environment. The ideal candidate will have experience managing teams and driving results through integrated marketing campaigns.
📋 Key Responsibilities
✅ Run account-based marketing programs that engage both known and unknown target accounts through coordinated, multi-channel campaigns
✅ Own the website strategy and roadmap, including design, UX, content strategy, and conversion optimization. Lead our partnership with our growth agency, managing the project roadmap
✅ Lead our SEO strategy by conducting regular website audits, competitor analyses, and keyword research. Collaborate with the Content & Research team to ensure our organic content drives meaningful traffic and pipeline
✅ Manage paid media channels including Google, LinkedIn, Meta, and Display. Ensure efficient spend while maximizing pipeline contribution and lead quality
✅ Build and scale the Growth Marketing team. Mentor our current Growth Marketing Associate and grow the team as the function scales
✅ Partner cross-functionally with Product Growth, Community, Content, Commercial, and Revenue Operations to deliver cohesive go-to-market execution
ASSUMPTION: This role requires a strong understanding of marketing funnels, campaign optimization, and cross-functional collaboration to drive growth and pipeline generation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in growth or demand generation marketing, preferably in B2B SaaS or high-growth tech companies
Required Skills:
- Deep expertise in account-based marketing and funnel strategy
- Proven success running integrated marketing campaigns across paid, organic, and owned channels
- Experience owning website strategy, CRO, and collaborating with external partners or agencies
- Strong working knowledge of SEO, paid acquisition, and marketing automation systems
- Track record of hiring, managing, and developing high-performing marketing teams
- Analytical mindset with the ability to interpret data and optimize programs accordingly
- Highly collaborative, with a strong bias toward action and results
Preferred Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of SQL or other data analysis tools
ASSUMPTION: Candidates with experience in B2B SaaS and a strong portfolio demonstrating their ability to drive growth through marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year (estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, vision plans: we offer plans with 80% coverage of premiums for employees
- Company-sponsored lunch through Grubhub on a weekly basis
- Unlimited PTO policy
- Flexible Work Location (FWL) policy that allows you to work from home 24 days of the year
- Other benefits: 12 weeks of parental leave, 401k, pre-tax commuter benefits, dog-friendly office
Working Hours: Full-time (40 hours per week), with flexible work location policy
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Director of Growth Marketing role in New York City. The actual offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Grata is the leading private markets platform, helping users navigate the private markets with confidence
- Their investment-grade data and proprietary AI give users everything they need to win in their space
- Grata helps users source deals, streamline diligence, and connect with other dealmakers — all in one place
Company Specialties:
- Private markets data and analytics
- Deal sourcing and diligence
- Investment management
Company Website: grata.com
ASSUMPTION: Grata is a well-established company in the private markets space, with a strong focus on data-driven solutions for its clients.
📊 Role Analysis
Career Level: Director/Manager level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will have one direct report (Growth Marketing Associate) and will collaborate with various cross-functional teams
Work Arrangement: On-site in New York City, with 24 flexible work location days per year
Growth Opportunities:
- Expanding the Growth Marketing team as the function scales
- Potential career progression into a VP or C-level role as the company grows
- Opportunities to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to build and lead a high-performing team and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site office in New York City
Office Location(s): 1410 Broadway, FL 2, New York, NY 10018, US
Geographic Context:
- New York City is a major hub for finance, technology, and media industries
- The office is located in the heart of Midtown Manhattan, offering easy access to public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time (40 hours per week), with flexible work location policy allowing for remote work up to 24 days per year
ASSUMPTION: The on-site work environment at Grata's New York City office provides ample opportunities for collaboration and networking, while the flexible work location policy offers a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interview with the hiring manager (Director of Marketing)
- Case study or project presentation, followed by Q&A with the marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Team management and leadership
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and achievements in growth marketing, SEO, and team management
- Prepare a portfolio or case study demonstrating your ability to drive results through integrated marketing campaigns
- Research Grata's business and industry to show your understanding of the company and its mission
ATS Keywords: Growth Marketing, Demand Generation, Account-Based Marketing, Funnel Strategy, Integrated Marketing Campaigns, Website Strategy, Conversion Rate Optimization, SEO, Paid Acquisition, Marketing Automation, Team Management, Data Analysis, Collaboration, Action Orientation, Results Orientation
ASSUMPTION: Grata's application process is designed to assess candidates' strategic thinking, data-driven approach, and leadership skills, with a focus on finding the best fit for the company's culture and growth goals.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads)
- Data analysis tools (e.g., Google Analytics, SQL)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: We make decisions based on data and evidence
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuous learning
Work Style:
- Results-oriented: We focus on delivering outcomes and driving growth
- Innovative: We encourage creativity and new ideas
- Transparent: We communicate openly and honestly with each other
Self-Assessment Questions:
- Do you have a proven track record of driving growth through data-informed marketing strategies?
- Are you comfortable working collaboratively in a cross-functional environment?
- Do you thrive in an adaptable and innovative work environment?
ASSUMPTION: Grata values candidates who are data-driven, collaborative, and adaptable, with a strong focus on delivering results and embracing change.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with limited resources and budget constraints
ASSUMPTION: This role may present challenges related to team management, prioritization, and adaptability, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on account-based marketing and funnel strategy
- This role requires a strong understanding of both organic and paid marketing channels, as well as website strategy and optimization
- Career progression in this role could lead to VP or C-level positions as the company grows
ASSUMPTION: This role is unique in its focus on account-based marketing and funnel strategy, offering a blend of strategic and tactical responsibilities with significant growth potential.
📝 Sample Projects
- Developing and executing an account-based marketing campaign to target high-value accounts
- Conducting a comprehensive website audit and implementing optimization strategies to improve organic traffic and conversions
- Managing a team to create and execute a multi-channel marketing campaign to launch a new product or feature
ASSUMPTION: Sample projects for this role may involve strategic planning, data analysis, and cross-functional collaboration to drive growth and pipeline generation.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the Growth Marketing team currently, and how can this role address them?
- How does Grata support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Grata foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of Grata's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in growth marketing, SEO, and team management
- Prepare a portfolio or case study demonstrating your ability to drive results through integrated marketing campaigns
- Follow up with the Grata Talent Acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
