Director of Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Brooklinen

🔹 Location: Brooklyn, New York

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing Brooklinen’s Growth Marketing function
• Shaping and elevating paid performance strategy across channels
• Building upon a strong foundation and pushing boundaries of growth marketing
• Leading a team and fostering operational excellence
• Collaborating cross-functionally with various teams

ASSUMPTION: This role requires a growth-minded leader with a strong background in performance marketing and experience managing large media budgets. The ideal candidate will have a proven track record in driving meaningful results through strategic planning, testing, and execution.

📋 Key Responsibilities

✅ Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution.

✅ Lead the day-to-day strategy and performance across key paid channels, primarily Search and Paid Social, with a focus on traffic, ROAS, and marketing efficiency goals.

✅ Manage and monitor budgets across performance channels in close collaboration with Finance, channel owners, and Marketing leadership.

✅ Partner with Finance and Marketing to build forecasts for traffic, ROAS, and new customers, and proactively manage channels to hit those goals.

✅ Develop and oversee the testing and optimization roadmap for paid search and paid social, identifying high-impact tests in partnership with platform reps and internal teams.

✅ Lead a team of channel managers, fostering operational excellence, strong performance analysis, and a high bar for insights and accountability.

✅ Drive user journey optimization in performance channels, collaborating cross-functionally with Creative, Ecommerce, and Analytics teams.

✅ Partner with the Brand team to build, test, and refine channel-specific content that supports both brand storytelling and performance efficiency.

✅ Own creative testing strategy in performance channels (A/B testing) and present learnings to the broader organization.

✅ Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance.

✅ Stay hands-on with optimization within platforms (e.g., Google bid strategies, Meta account structures) and push for innovation and experimentation.

✅ Develop and present reporting and insights for the Executive Team and Board, tying channel performance to company-wide KPIs.

✅ Own headcount planning and team structure for the Growth Marketing function, identifying capability gaps and future hiring needs.

ASSUMPTION: This role requires a strong analytical foundation with fluency in DTC metrics such as LTV, CPA, ROAS, CAC, % organic, and attribution modeling. The ideal candidate will have experience with multiple attribution models and measurement tools, including MMM and incrementality testing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of marketing experience with deep expertise in performance marketing and hands-on platform execution within the last 2 years

Required Skills:

• Proven track record leading in-house paid media at a DTC brand, ideally at scale
• Experience managing large media budgets ($10M+) with a strong command of marketing mix modeling and efficiency optimization
• Strong analytical foundation with fluency in DTC metrics
• Proficiency in building reports in Excel and BI tools, with comfort presenting insights to executive stakeholders
• Experience with multiple attribution models and measurement tools, including MMM and incrementality testing
• Demonstrated ability to partner cross-functionally with Creative, Finance, and Ecommerce teams to build aligned plans and shared goals
• Strong people leadership skills with a track record of hiring, mentoring, and retaining high-performing teams
• Comfort operating at both strategic and tactical levels
• Thoughtful communicator and presenter with experience working with senior leadership and Boards
• Innovative, results-driven mindset with a deep understanding of the evolving growth landscape

Preferred Skills:

• Experience with Google Ads and Meta Ads platforms
• Familiarity with Looker or Tableau for data visualization
• Knowledge of SQL or other programming languages

ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working in an office environment for two days each week during core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Additionally, the ideal candidate will be open to remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.

💰 Compensation & Benefits

Salary Range: $135,000 - $165,000 per year with a 15% target bonus

Benefits:

• Health Benefits: Brooklinen contributes generously (even up to 100% for employee-only coverage) toward medical, dental, and vision premiums
• Fertility Support: Financial support for every fertility and family-building journey
• Retirement Savings: A 401K plan with a 4% company match
• Commuter Benefits: Pre-tax commuter benefits to cover the costs of getting to and from the office
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends and family, plus a bi-annual product allowance
• Wellness Support: Free memberships to One Medical and Talkspace for health and mental wellness support
• Flexible wellness and lifestyle $1,000 reimbursement through Joon
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave
• Year-Long Summer Fridays: Work wraps up at 3 pm every Friday, all year long
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with Brooklinen, enjoy 25 days of vacation annually
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical
• Hybrid Schedule: Requires all HQ team members to work in the office for two days each week during core days (Tuesday to Thursday), with Tuesday being mandatory company-wide
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval
• Equity: Competitive equity grants for HQ team members

ASSUMPTION: The salary range provided is based on market data and considers Brooklinen’s size, stage, industry, and location. The benefits package is designed to support the well-being, growth, and balance of team members.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically home essentials and bedding

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Brooklinen is a leading soft goods DTC brand in the US, known for its high-quality products at affordable prices
• The company designs with the modern bedroom in mind, creating products that are comfortable, durable, and stylish
• Brooklinen offers a wide range of products, including sheets, towels, loungewear, bath goods, accessories, and more
• The brand has received numerous awards and recognitions from industry tastemakers for its products and customer service
• Brooklinen has eight retail locations and is expanding its presence with additional stores opening in 2022 and beyond

Company Specialties:

• Retail
• Home essentials
• Bedding
• Loungewear
• Customer service
• Bath
• Decor

Company Website: https://www.brooklinen.com

ASSUMPTION: Brooklinen’s focus on comfort, quality, and affordability has resonated with customers, leading to its rapid growth and success in the competitive retail market.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the VP of Digital Marketing & Media

Work Arrangement: Hybrid, with two days in the office each week during core days (Tuesday to Thursday), including a mandatory Tuesday

Growth Opportunities:

• Potential to grow into a senior leadership role within the Growth Marketing function or take on additional responsibilities across the broader Marketing organization
• Opportunities to mentor and develop junior team members, fostering a high-performing team culture
• Chance to collaborate with cross-functional teams, driving strategic initiatives that impact the entire organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Brooklinen’s continued success and expansion.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to work in the office for two days each week during core days (Tuesday to Thursday), including a mandatory Tuesday

Office Location(s): 10 Jay St, Brooklyn, New York 11201, US

Geographic Context:

• Brooklyn, New York, is known for its vibrant arts, culture, and food scene
• The borough offers a diverse range of neighborhoods, each with its unique character and charm
• Brooklyn is well-connected to Manhattan and other parts of the city, with easy access to public transportation

Work Schedule: Brooklinen’s hybrid work arrangement allows for flexibility and a better work-life balance, with remote weeks available throughout the year

ASSUMPTION: The ideal candidate for this role will be comfortable working in an office environment for two days each week and be open to remote work weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Subsequent interviews with the hiring manager and other team members
• Final interviews with senior leadership, including the VP of Digital Marketing & Media
• Background check and reference check for the final candidate

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with Brooklinen’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of Brooklinen’s products, brand, and company culture in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
• Be ready to discuss your experience with performance marketing, budget management, and cross-functional collaboration
• Demonstrate your familiarity with relevant marketing tools, platforms, and industry trends

ATS Keywords: Growth Marketing, Performance Marketing, Paid Media, Budget Management, Attribution Modeling, Cross-Functional Collaboration, Team Leadership, Strategic Planning, Tactical Execution, Communication Skills, Creative Testing, Optimization, Forecasting, Reporting, Innovation, DTC, Ecommerce, Analytics, Brand, Marketing Efficiency, ROAS, CPA, CAC, LTV, MMM, Incrementality Testing, Google Ads, Meta Ads, Excel, BI Tools, SQL, Data Visualization, Remote Work, Hybrid Work, Office Environment, Team Management, Strategic Thinking, Problem-Solving, Cultural Fit

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, analytical skills, communication skills, leadership abilities, and cultural fit. Applicants should be prepared to discuss their experience with performance marketing, budget management, and cross-functional collaboration, as well as their familiarity with relevant marketing tools, platforms, and industry trends.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Excel
• BI Tools (Looker, Tableau)
• SQL
• Data visualization tools
• Project management tools (Asana, Jira, etc.)
• Collaboration tools (Slack, Microsoft Teams, etc.)
• Communication tools (Zoom, Google Meet, etc.)

ASSUMPTION: The ideal candidate for this role will have experience with Google Ads, Meta Ads, Excel, and BI tools such as Looker or Tableau. Familiarity with SQL or other programming languages, as well as data visualization tools, would be an asset. Additionally, the candidate should be comfortable using project management, collaboration, and communication tools to work effectively in a hybrid work environment.

👔 Cultural Fit Considerations

Company Values:

• Authenticity: Brooklinen values being true to themselves and their customers
• Passion: The team’s deep love for their work and the brand
• Genuine connection: Building meaningful relationships with customers and colleagues

Work Style:

• Collaborative: Brooklinen encourages open communication and teamwork
• Low-ego: The company fosters a humble and approachable work environment
• Focused on results: Brooklinen prioritizes achieving meaningful outcomes over process

Self-Assessment Questions:

• How do you embody Brooklinen’s values of authenticity, passion, and genuine connection in your personal and professional life?
• Describe a time when you had to work collaboratively with a diverse team to achieve a common goal. What was the outcome, and what did you learn from the experience?
• How do you balance hard work and personal well-being, especially in a hybrid work environment?

ASSUMPTION: The ideal candidate for this role will demonstrate a strong alignment with Brooklinen’s values and work style. They will be able to articulate how their personal and professional experiences have shaped their understanding of authenticity, passion, and genuine connection, as well as their approach to collaboration, low-ego work environments, and results-driven focus.

⚠️ Potential Challenges

• Managing a large media budget and ensuring marketing efficiency in a competitive retail landscape
• Keeping up with the evolving growth marketing landscape and emerging trends in performance marketing
• Balancing strategic planning and tactical execution in a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams and stakeholders, often with competing priorities and timelines
• Adapting to a hybrid work arrangement and maintaining productivity and engagement in an office environment for two days each week

ASSUMPTION: The ideal candidate for this role will be comfortable navigating the complexities of managing large media budgets, staying current with industry trends, balancing strategic and tactical responsibilities, and collaborating effectively with cross-functional teams in a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on growth marketing and performance channels, rather than brand or content marketing
• The ideal candidate will have a strong background in performance marketing and experience managing large media budgets, rather than a general marketing or communications background
• This role offers significant growth potential and the opportunity to shape Brooklinen’s growth marketing strategy, rather than managing an established function

ASSUMPTION: The ideal candidate for this role will have a deep understanding of the growth marketing landscape and a proven track record in driving meaningful results through strategic planning, testing, and execution. They will be comfortable taking on a leadership role in a fast-growing, dynamic organization and will be excited about the opportunity to shape Brooklinen’s growth marketing strategy.

📝 Sample Projects

• Developing and executing a comprehensive testing roadmap for paid search and paid social channels, with a focus on high-impact tests and innovative optimization strategies
• Collaborating with cross-functional teams to build, test, and refine channel-specific content that supports both brand storytelling and performance efficiency
• Leveraging multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance
• Developing and presenting reporting and insights for the Executive Team and Board, tying channel performance to company-wide KPIs and driving data-driven decision-making

ASSUMPTION: The ideal candidate for this role will have experience with a wide range of growth marketing projects, from testing and optimization strategies to cross-functional collaboration and data-driven decision-making. They will be comfortable taking on complex, high-impact initiatives and driving meaningful results for the organization.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to develop and execute a comprehensive testing roadmap for paid search and paid social channels? What were the outcomes, and what did you learn from the experience?
• How have you leveraged multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance in previous roles?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to build, test, and refine channel-specific content that supported both brand storytelling and performance efficiency? What was the result, and what did you learn from the process?
• How have you balanced strategic planning and tactical execution in your previous roles? Can you provide a specific example of a project where you had to manage both strategic and tactical responsibilities?
• How do you approach working in a hybrid work environment, and how have you maintained productivity and engagement in an office setting for two days each week?

ASSUMPTION: The ideal candidate for this role will be comfortable discussing their experience with growth marketing projects, attribution methodologies, cross-functional collaboration, and hybrid work arrangements. They will be able to articulate their approach to strategic planning and tactical execution, as well as their ability to work effectively in a hybrid work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your understanding of Brooklinen’s products, brand, and company culture
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
• Be ready to discuss your experience with performance marketing, budget management, and cross-functional collaboration
• Demonstrate your familiarity with relevant marketing tools, platforms, and industry trends
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.