📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: Creatopy
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (US East Coast or North of Europe)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of growth marketing strategies
- Leadership of product marketing and lifecycle marketing efforts
- Management and optimization of paid acquisition channels
- Cross-functional collaboration with sales, product, and customer success teams
- Data-driven decision making and continuous performance optimization
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth across the entire customer journey.
📋 Key Responsibilities
✅ Develop and lead integrated growth strategies that drive acquisition, activation, retention, and revenue
✅ Lead Product Marketing to align messaging, positioning, and GTM strategies
✅ Own and scale paid acquisition channels to hit pipeline and efficiency goals
✅ Build and optimize lifecycle marketing programs to improve onboarding, engagement, and retention
✅ Partner with Sales, Product, and Customer Success teams to create a seamless customer journey
✅ Measure performance, analyze results, and continually optimize campaigns for ROI
✅ Manage a small team as we grow, while remaining deeply hands-on
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 7+ years of experience in growth or performance marketing roles, ideally within B2B SaaS
Required Skills:
- Proven experience in product marketing and lifecycle marketing within Enterprise B2B SaaS
- Strong background in paid media and campaign management
- Data-driven mindset with strong analytical skills
- Excellent communication and cross-functional collaboration skills
- Native-level proficiency in English
- Experience targeting enterprise-level customers and managing long sales cycles
- Comfortable working remotely across time zones and leading in a distributed team environment
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Knowledge of marketing technology or SaaS platforms
ASSUMPTION: The ideal candidate will have a strong background in both product marketing and lifecycle marketing, with a proven track record in paid media and campaign management.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level growth marketing role in B2B SaaS)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level growth marketing role in B2B SaaS. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, AI-driven creative automation for digital advertising)
Company Size: Small to Medium (51-200 employees) - Offers a dynamic and agile work environment with ample opportunities for growth and impact
Founded: 2021 - A relatively new company with a strong focus on innovation and disruption in the digital advertising space
Company Description:
- Creatopy is an AI-driven creative automation platform that helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever
- The company's mission is to eliminate friction in the campaign process, enabling marketers to move at the speed of relevance
- Creatopy serves a diverse range of clients, including AstraZeneca, NASCAR, and The Economist
Company Specialties:
- Rich Media
- AI Design Tool
- Creative Automation
- Creative Production
- Ad Scaling
- Dynamic Creative Production
- Display Advertising
- On Brand Ads
- Performance Marketing
- A/B Testing
- Optimize Creative Performance
- Design on Scale
- Publish and Serve Ads
- HTML5 Banners
- No Code Ads
- Animated Ads
- High Impact Ads
- Personalized Ad Creatives
Company Website: www.creatopy.com
ASSUMPTION: Creatopy is a fast-growing, innovative company in the AI-driven creative automation space, with a strong focus on empowering marketers to create, customize, and scale their ads more efficiently.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant growth potential and the opportunity to shape the company's growth marketing strategy
Reporting Structure: Reports directly to the Head of Marketing, with potential to build and manage a team as the company grows
Work Arrangement: Remote (US East Coast or North of Europe) - Offers flexibility and the opportunity to work from various locations within the specified regions
Growth Opportunities:
- Potential to build and lead a team as the company grows
- Opportunity to shape the company's growth marketing strategy and make a significant impact on its success
- Exposure to various aspects of the business, fostering well-rounded professional development
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success, with a clear path for career progression as the company expands.
🌍 Location & Work Environment
Office Type: Remote - The company does not have a physical office, and employees work remotely from various locations
Office Location(s): San Francisco, California (Headquarters) and Bihor, Romania (Development Center)
Geographic Context:
- The US East Coast and North of Europe regions offer a diverse range of cultural experiences and time zones, allowing for a rich and dynamic remote work environment
- Both regions have established tech hubs and vibrant digital marketing communities, providing ample opportunities for networking and professional growth
Work Schedule: Flexible - The company offers flexible work arrangements, with core hours and regular check-ins to ensure team alignment and productivity
ASSUMPTION: The remote work environment offers a high degree of flexibility and the opportunity to work from various locations within the specified regions, with a strong emphasis on team collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interviews with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical proficiency in marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare a case study or portfolio showcasing your growth marketing strategies and their impact on key metrics
- Be ready to discuss your approach to data analysis and optimization in a marketing context
- Research the company and its products to demonstrate your understanding of their value proposition and market position
- Prepare thoughtful questions to ask the interview panel, focusing on the company's growth plans and your potential role in driving its success
ATS Keywords: Growth Marketing, Product Marketing, Lifecycle Marketing, Paid Media, Data Analysis, B2B SaaS, Customer Journey, Team Management, Communication, Collaboration, Strategic Thinking, Hands-on Operation, Analytical Skills, Enterprise Customers, Sales Cycle Management, Remote Work
ASSUMPTION: The interview process will focus on assessing your strategic thinking, data-driven approach, and cultural fit, with a strong emphasis on your relevant experience and skills in growth marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and platforms, with a strong focus on marketing automation, CRM, and paid media management.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centricity and empathy
- Transparency and accountability
- Entrepreneurial spirit and ownership
Work Style:
- Agile and dynamic, with a strong emphasis on adaptability and resilience
- Data-driven and results-oriented, with a focus on continuous improvement
- Collaborative and inclusive, with a culture of open communication and feedback
- Remote-friendly, with a strong emphasis on asynchronous work and clear communication
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
- How do you prioritize and manage your workload in a remote, asynchronous work environment?
ASSUMPTION: Creatopy values a dynamic, collaborative, and customer-centric work environment, with a strong emphasis on innovation, transparency, and accountability. The ideal candidate will be adaptable, data-driven, and results-oriented, with a strong commitment to open communication and continuous learning.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and ensuring alignment and productivity
- Balancing strategic planning and hands-on execution, with a focus on driving growth and optimizing campaigns
- Adapting to the fast-paced and ever-evolving digital advertising landscape
- Managing long sales cycles and enterprise-level customer relationships
ASSUMPTION: This role presents unique challenges and opportunities, with a strong focus on driving growth, managing a remote team, and adapting to a dynamic and evolving industry.
📈 Similar Roles Comparison
- This role is unique in its focus on growth marketing strategy and execution within an AI-driven creative automation platform
- Compared to traditional B2B SaaS growth marketing roles, this position offers a strong focus on AI-driven innovation and disruption in the digital advertising space
- Career progression in this role may involve transitioning into a leadership or C-level position as the company grows and expands its market presence
ASSUMPTION: This role offers a unique opportunity to drive growth and shape the company's marketing strategy within a fast-growing, innovative AI-driven creative automation platform.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-driven creative automation feature
- Optimizing paid acquisition channels to improve cost-per-acquisition and drive user growth
- Building and scaling lifecycle marketing programs to improve user onboarding, engagement, and retention
- Conducting a competitive analysis and developing a unique value proposition for the company's AI-driven creative automation platform
ASSUMPTION: These sample projects highlight the strategic, data-driven, and hands-on nature of the role, with a strong focus on driving growth and optimizing campaigns.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the next 1-3 years, and how does this role contribute to those plans?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does the company approach collaboration and communication in a remote work environment?
- What are the key challenges facing the company in the next 1-2 years, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare a case study or portfolio showcasing your growth marketing strategies and their impact on key metrics
- Be ready to discuss your approach to data analysis and optimization in a marketing context
- Research the company and its products to demonstrate your understanding of their value proposition and market position
- Prepare thoughtful questions to ask the interview panel, focusing on the company's growth plans and your potential role in driving its success
- Follow up with the hiring manager within 2-3 business days after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
