📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: Crew Dog Co.
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
Crew Dog is seeking a dynamic online growth marketer to drive the company's expansion by creating engaging content, managing paid advertising campaigns, and optimizing digital marketing strategies. In this fast-paced startup role, you will be responsible for growing the Crew Dog brand across college campuses nationwide, leveraging user-generated content and close collaboration with campus partners.
ASSUMPTION: Based on the job description, this role is focused on leading the company's growth marketing efforts to expand its presence in the collegiate apparel market.
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📋 Key Responsibilities
✅ Develop shareable, authentic content that captures brand moments and maximizes organic reach through strategic partnerships
✅ Regularly analyze campaign performance, provide detailed reports on KPIs, and make data-driven optimizations
✅ Manage Meta advertising strategy and execution, including creative development, audience targeting, A/B testing, and budget optimization
✅ Plan and implement Google Ads campaigns, handling keyword research, ad copy, bidding strategies, and conversion optimization
✅ Collaborate with the design team to create engaging digital assets like display ads, landing pages, and social media visuals
✅ Work cross-functionally with email marketing, sales, and campus growth teams to deliver cohesive, omnichannel campaigns
ASSUMPTION: The responsibilities outlined cover the key aspects of growth marketing, including content creation, paid media management, analytics reporting, and cross-functional collaboration.
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🎯 Required Qualifications
Education: Bachelor's degree
Experience: Minimum 2-3 years of digital marketing experience, preferably with hands-on Facebook or Google Ads knowledge in an SMB setting
Skills: Prior experience in social media management, content creation, and digital storytelling; strong strategic thinking and vision for marketing campaigns; solid understanding of digital advertising, analytics, and media sales; exceptional communication and interpersonal skills; proficiency in Google Workspace and experience with AI marketing tools
ASSUMPTION: The qualifications listed are typical for a growth marketing role in a startup or small business environment.
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💰 Compensation & Benefits
Salary Range: $25-$35/hour plus performance-based incentives and equity opportunities
Benefits: Competitive compensation structure with performance-based incentives and equity benchmarks
Industry Comparison: The provided salary range appears to be in line with industry standards for a Director of Growth Marketing role in the United States, based on data from sources like Glassdoor and PayScale.
ASSUMPTION: The salary range and benefits listed are reasonable for this position, though the specific details may vary based on the company's size, location, and growth stage.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Crew Dog is redefining collegiate wear through high-quality apparel featuring distinctive designs and innovative embroidery licensed by colleges across the country.
Company Size: Not specified
Company Stage: Growth stage startup that recently secured initial funding
ASSUMPTION: Based on the information provided, Crew Dog is a relatively young, fast-growing company in the collegiate apparel market.
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📊 Role Analysis
Career Level: This role is suitable for an experienced growth marketer with 2-3 years of relevant experience, likely at the mid to senior level.
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The successful candidate will have the opportunity to play a key role in establishing a nationally recognized collegiate apparel brand and potentially earn performance-based incentives and equity.
ASSUMPTION: The growth opportunities and career level are inferred from the company's growth stage and the qualifications required for the role.
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🌍 Location & Work Environment
Office Type: Work from home
Geographic Context: The job is located in the United States, but no other specific geographic details are provided.
Work Schedule: Not specified
Regional Considerations: None provided
ASSUMPTION: The job is a remote/work-from-home position, which is becoming more common in the digital marketing industry.
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💼 Interview & Application Insights
Typical Process: The interview process may include phone/video screens, skills assessments, portfolio reviews, and in-person or virtual interviews with the hiring team.
Key Assessment Areas: Employers will likely evaluate the candidate's digital marketing expertise, creativity, data-driven decision-making, cross-functional collaboration, and fit with the company's fast-paced, startup culture.
Application Tips: Applicants should highlight their proven track record in growth marketing, experience managing paid campaigns, and ability to generate engaging, shareable content. They should also emphasize their comfort working independently in a remote environment.
ATS Keywords: Digital marketing, growth hacking, social media, content creation, Facebook Ads, Google Ads, data analysis, performance optimization, startup, collegiate, apparel
ASSUMPTION: These insights are based on standard practices for growth marketing roles in startup or small business environments.
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🛠️ Tools & Technologies
Google Workspace (Docs, Sheets, Slides, Drive), Meta Ads, Google Ads, Analytics tools, Social media platforms, Emerging AI marketing tools (e.g., ChatGPT, Dall-E)
ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles, in addition to the specific platforms mentioned in the job description.
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👔 Cultural Fit Considerations
Company Values: Crew Dog values quality, creativity, and innovation in its collegiate apparel designs and brand identity.
Work Style: The role requires a self-starter who thrives in a fast-paced, collaborative startup environment and is comfortable working independently.
Self-Assessment: Applicants should consider whether they are excited to work on building a collegiate apparel brand, have a professional and enthusiastic personality, and are comfortable in a remote work setting.
ASSUMPTION: The company's values and work style are inferred from the job description and the startup nature of the business.
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⚠️ Potential Challenges
As the Director of Growth Marketing, the successful candidate may face a high-volume workload managing multiple digital campaigns and campaigns simultaneously, maintaining alignment across cross-functional teams, and quickly adapting to a rapidly evolving market and consumer trends.
ASSUMPTION: The potential challenges are based on the broad scope of responsibilities and the fast-paced, startup environment described in the job listing.
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📈 Similar Roles Comparison
This Director of Growth Marketing role is similar to other senior-level digital marketing positions, such as Head of Growth, Growth Marketing Manager, or Marketing Director, in terms of the focus on driving brand awareness, user acquisition, and revenue growth through data-driven content and paid advertising strategies. However, the specific emphasis on the collegiate apparel market and close collaboration with campus partners makes this role unique.
ASSUMPTION: The comparison to similar roles is based on the job responsibilities and typical career progressions in the digital marketing industry.
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📝 Sample Projects
- Develop a content calendar and create engaging, shareable social media posts that showcase Crew Dog's unique collegiate apparel designs and brand personality
- Analyze campaign performance data to identify the most effective audience targeting, ad creatives, and optimization strategies for Crew Dog's paid advertising on platforms like Meta and Google
- Work with the design team to create eye-catching digital assets, such as display ads and landing pages, that drive conversions and build brand awareness
- Collaborate with the email marketing and campus growth teams to execute omnichannel campaigns that seamlessly integrate Crew Dog's messaging across multiple touchpoints
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about Crew Dog's growth strategy and how this role fits into the company's long-term goals?
2. What are the most important KPIs and metrics you use to measure the success of growth marketing campaigns, and how will my performance be evaluated?
3. How does the marketing team collaborate with other departments, such as sales and campus partnerships, to drive synergies and maximize impact?
4. What are the biggest challenges the company is currently facing in the collegiate apparel market, and how will this role be expected to address them?
5. Can you describe the company's remote work culture and the support systems in place to help distributed teams thrive?
6. What opportunities are there for professional development and career advancement within Crew Dog?
ASSUMPTION: These questions are designed to help the candidate better understand the company's growth plans, marketing priorities, cross-functional collaboration, and remote work environment, as well as their own potential for career development.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To apply for this Director of Growth Marketing role at Crew Dog Co., applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Craft a tailored resume and cover letter that highlight their relevant digital marketing experience, growth-focused achievements, and enthusiasm for the collegiate apparel industry.
3. Optimize their resume and application for relevant ATS keywords, such as "digital marketing," "growth hacking," "content creation," and "Facebook/Google Ads."
4. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and fit for the role.
5. Research Crew Dog's brand, products, and market position to be able to speak knowledgeably about the company and its growth opportunities.
6. Be ready to discuss their comfort working independently in a remote environment and provide examples of how they have successfully collaborated with cross-functional teams in the past.
Visual Customization: The visual elements of this job description have been designed with a startup/technology industry aesthetic in mind, using modern icons, a clean layout, and a casual yet professional tone. For other industries, the visual style should be adapted accordingly - for example, using more subdued icons and a formal tone for finance/legal roles, or incorporating artistic elements for creative/design positions.
