📌 Core Information
🔹 Job Title: Director of Industry Marketing
🔹 Company: HiveMQ
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for smart manufacturing and Industry 4.0 solutions
- Crafting messaging and content tailored to enterprise B2B buyers in manufacturing, automotive, energy, and transportation sectors
- Representing HiveMQ at key industry events and conferences
- Collaborating with sales, product marketing, and demand generation to build pipeline and increase market awareness
- Working in a high-growth, fast-paced SaaS environment
ASSUMPTION: This role requires a strong understanding of the industrial ecosystem and proven success in building pipeline through industry campaigns. A background in B2B enterprise software marketing or sales is essential.
📋 Key Responsibilities
✅ Developing and executing industry-specific marketing strategies and campaigns
✅ Crafting value propositions and messaging that resonate with technical and business stakeholders
✅ Representing HiveMQ at industry events and conferences as a public speaker and subject matter expert
✅ Collaborating with cross-functional teams to build pipeline and increase market awareness
✅ Staying up-to-date with industry trends and competitor activities
ASSUMPTION: This role requires a high level of creativity, drive, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B enterprise software marketing or sales, with 3+ years of hands-on experience leading industry or vertical marketing programs, or prior hands-on experience in the manufacturing industry
Required Skills:
- Proven ability to develop value propositions and messaging that resonate with industry-specific personas
- Demonstrated success building pipeline through industry campaigns and sales enablement
- Strong understanding of the industrial ecosystem - hardware, software, services providers
- Strong public speaking and/or social media experience
- Excellent writing and storytelling skills tailored to technical and executive audiences
- Comfortable working in a high-growth, fast-paced SaaS environment
Preferred Skills:
- Worked directly in the manufacturing or energy sector in OT or IT environments
- Experience building vertical playbooks and industry-specific sales tools
- Proven ability to write Business Value Assessments
- Familiarity with MQTT, IoT, or industrial protocols and their relevance in smart industry use cases
- Prior success working in an ABM or industry GTM team within a distributed organization
- Knowledge of buyer journey orchestration using HubSpot and Salesforce
ASSUMPTION: Candidates with a strong background in B2B marketing and a passion for the industrial sector are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a Director of Industry Marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Industry Marketing role in the United States. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on IoT data streaming platforms
Company Size: 51-200 employees, which offers a dynamic and collaborative work environment
Founded: 2012, with headquarters in Landshut, Germany, and a US office in Boston, Massachusetts
Company Description:
- HiveMQ empowers businesses to unlock the full potential of their data with the most trusted edge-to-cloud IoT data streaming platform
- Built on MQTT’s publish/subscribe architecture for seamless and flexible integration across operational technology (OT) assets and information technology (IT) applications
- Focuses on reliability, scalability, and security to help organizations get their data AI-ready, enabling advanced analytics, predictive maintenance, and digital transformation
Company Specialties:
- HiveMQ - Enterprise MQTT Broker
- MQTT Consulting
- Empower companies to connect millions of devices
- Professional Services around MQTT and HiveMQ
- IoT, IIoT, IoT Data Streaming, and Distributed Data Intelligence
Company Website: http://www.hivemq.com
ASSUMPTION: HiveMQ is a well-established company with a strong focus on innovation and customer success. They value employees who are passionate about their work and committed to driving results.
📊 Role Analysis
Career Level: Director-level, reporting directly to the CMO
Reporting Structure: This role does not have direct reports but will collaborate closely with sales, product marketing, and demand generation teams
Work Arrangement: Remote OK, with flexibility to work from home or in a co-working space
Growth Opportunities:
- Potential to grow into a VP of Marketing role as the company continues to expand
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing SaaS company and make a significant impact on its success
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with the potential for significant career advancement.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of industries and markets for this role to target
- The remote work arrangement allows for a flexible and balanced work-life integration
- The United States is home to many of HiveMQ's key customers and partners
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the CMO and/or other members of the marketing leadership team
- Case study or project presentation to showcase industry marketing skills
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Industry knowledge and understanding of target markets
- Marketing strategy and campaign development skills
- Public speaking and presentation abilities
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your industry marketing experience and achievements
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful industry marketing campaigns
- Be ready to discuss your understanding of the industrial ecosystem and how you would approach marketing HiveMQ's solutions to enterprise B2B buyers
ATS Keywords: B2B Marketing, Smart Manufacturing, Industry 4.0, Public Speaking, Sales Enablement, Technical Writing, Storytelling, Social Media, Pipeline Development, Value Proposition, Industrial Ecosystem, SaaS Environment, ABM, GTM, HubSpot, Salesforce
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry marketing skills, strategic thinking, and cultural fit with HiveMQ's values and work environment.
🛠️ Tools & Technologies
- HubSpot (for marketing automation and CRM)
- Salesforce (for sales and marketing alignment)
- Microsoft Office Suite (for document creation and collaboration)
- Social media platforms (for public speaking and content distribution)
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM software, and social media platforms. Familiarity with HubSpot and Salesforce is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you have a proven track record of driving results and executing on marketing strategies?
ASSUMPTION: HiveMQ values employees who are passionate about their work, committed to driving results, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the industrial ecosystem and the ability to develop targeted marketing strategies for various industries
- The fast-paced and high-growth nature of the company may present challenges in terms of prioritization and time management
- The remote work arrangement may require additional effort to build and maintain relationships with colleagues and stakeholders
- The role may involve travel to industry events and conferences, which could disrupt personal schedules
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to succeed in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on industry-specific marketing for smart manufacturing and IoT solutions
- Compared to other marketing roles, this position requires a deeper understanding of the industrial ecosystem and a stronger focus on enterprise B2B buyers
- Career progression in this role may lead to opportunities in marketing leadership or other executive positions within the company
ASSUMPTION: Candidates should be aware of the unique nature of this role and the opportunities it presents for career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign targeted at enterprise B2B buyers in the automotive industry
- Creating a value proposition and messaging framework for HiveMQ's IoT data streaming platform tailored to the energy sector
- Conducting market research and analysis to identify new opportunities for HiveMQ's solutions in the manufacturing industry
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Director of Industry Marketing may be responsible for and are not exhaustive.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for this role and how it fits into the overall marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach collaboration and communication between marketing, sales, and product teams?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your industry marketing experience and achievements
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful industry marketing campaigns
- Be ready to discuss your understanding of the industrial ecosystem and how you would approach marketing HiveMQ's solutions to enterprise B2B buyers
- Follow up with the HiveMQ HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
